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Know 7 Things about SEO with Mind Maps
SEO or Search Engine Optimization is a relatively basic and important discipline, which almost goes through every corner of the Internet platform, such as Google's SEO, and so on. What is the principle of SEO Marketing? How to do SEO marketing well? This article will use mind maps to analyze SEO Marketing in detail for you.
Principles of SEO
SEO focuses on the working principle of the search engine. What is SEO? Why SEO? And what the five stages of SEO? How much do you know about these pieces of knowledge? The working principle of SEO is that the Spider grabs the website information, then builds the index, and sorts the contents according to the computation of the search engine. At the same time, SEO is divided into five stages: collection, ranking, traffic, conversion, and repeating the above behaviors.
Preparations before SEO
Maybe many of you don't know that before we do SEO, we need to prepare the Domain Name, the Server, and Website Programs, which are necessary factors for SEO search engine.
Operation Processes
First, let's take a look at the operation processes of SEO. In this chapter, the author divides the operation processes into searching for keywords, evaluating keyword competition rate, on-site and off-site optimization of website, website tracking, and maintenance, and using webmaster tools to manage sites.
Keywords Research
In search engine optimization, keywords are the gist. Users find our website through keywords, and we can find accurate users by finding the keywords. In this chapter, the author shares the argument forms of keyword identification and tools for keywords expansion.
On-site Optimization
When it comes to SEO of search engine marketing, many people first think about how to optimize their website ranking, because as long as there is a higher ranking, there will be more traffic and more exposure. So when doing SEO of search engine marketing, it is mainly divided into on-site optimization and off-site optimization. What these chapter shares are the on-site optimization, and what are the key points of the on-site optimization? Just look at the detailed mind map below.
Off-site Optimization
The off-site optimization is mainly divided into the establishment & maintenance of the external link and the establishment strategy of it. To do an excellent job on off-site optimization, we must focus on these two points. In the mind map of this chapter, the author also shares the establishment of the external links on blog, bookmark, article, comment, and digger.
How to Analyze Websites?
The author tells us that we should not only learn to do search engine optimization but also learn how to analyze the website to see whether a site is of high quality. We can analyze it from the domain name, website scale, the number of web pages collected, internal and external links, etc.!
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