Wondershare EdrawMind
EdrawMindSouthwest Airlines SWOT Analysis
MindMap Gallery Southwest Airlines SWOT Analysis
- 177
- 3
- 1
Southwest Airlines SWOT Analysis
A mind map about southwest airlines swot analys.
Edited at 2020-09-08 01:10:56- Pre-Scientific Psychology
A simplified mind map about the psychology in pre-scientific stage. Pre-scientific psychology refers to the early philosophical and theoretical explorations of the human mind and behavior that laid the foundation for the development of modern psychology. You can easily create your own mind map like this this with EdrawMind.
- Wholesaling Lease Options Joe McCall
This is a mind map about "Wholesaling Lease Options Joe McCall".
- Thesis Map
This is a mind map about Thesis Map.
Southwest Airlines SWOT Analysis
- Pre-Scientific Psychology
A simplified mind map about the psychology in pre-scientific stage. Pre-scientific psychology refers to the early philosophical and theoretical explorations of the human mind and behavior that laid the foundation for the development of modern psychology. You can easily create your own mind map like this this with EdrawMind.
- Wholesaling Lease Options Joe McCall
This is a mind map about "Wholesaling Lease Options Joe McCall".
- Thesis Map
This is a mind map about Thesis Map.
- Recommended to you
- Outline
Southwest Airlines SWOT Analysis (2020)
https://bstrategyhub.com/southwest-airlines-swot-analysis/
Background
Basic Info
CEO
Gary Kelly
Year founded
1967 ( as Air Southwest), and 1971 (as Southwest Airlines)
Headquarter
Dallas, Texas, U.S.
Number of Employees (2018)
60,800
Products & Services
Business Select Flights | Express Bag Drop | Southwest Airlines Charter | Fly By Priority Lane Access | Early Bird Check-In | Business Travel and Groups | Southwest Airlines Cargo | P.A.W.S. | Southwest Gift Cards
Competitors
Delta Airlines | American Airlines | Spirit | United Airlines | JetBlue | Skywest | Alaska | Frontier | Republic
Fun Fact
Did you know that Southwest Airlines had to sell one of their four Boeing 737s in 1972 to cover payroll?
Strengths – Internal Strategic Factors
LUV Culture
Lower Cost
Best Employer
World’s Most Admired Company
Consistently Profitable
Brand Value
Single Aircraft Type (Boeing 737s)
Effective Service Strategy
High Capacity
Effective Management
Market Share Dominance
Thousands of Flights
Weaknesses – Internal Strategic Factors
Lack of Diversification
Passenger (air ticket) revenue
: $20.77 Billion (~93 % of total revenue)
Other (loyalty points) revenue
: $1.48 Billion (~6% of total revenue)
Freight (cargo and mail) revenue
: $172 Million (~1 % of total revenue)
Dependent on the US Market
Overdependence on Boeing 737s
Opportunities – External Strategic Factors
Expand Globally
Improve booking process
Expand on Freight Business
Exploit New Technologies
Offer Long-distance Flights
Threats – External Strategic Factors
Global Recession
Boeing 737 Max Issues
Negative Publicity
Intense Competition
Increase in Fuel Price
Incidents of Terrorism
Stringent Regulations
Uncertain Times (Economic Shock)