- Characteristics of product orservice being offered

- What will appeal to target market

- Product development and testing

- How much customers will pay,pricing strategies

- Important to remember thatcustomers often associate price withquality

- Price must be set accordingly tocost, desired image and otherfactors

- Prices must be feasible, so thatcustomers are willing to pay

- Monetary value placed onproduct/service

- Location and distribution channelsfrom which product can beobtained

- Where to sell and advertise theproduct/service

- What is the most convenient, effective locationand strategy of distribution regarding theproduct

- How the product iscommunicated to customers

- Persuasive, continuous, relevantto target market

- Way to promote, build andenhance company brand/image

- Business needs sufficientfinancial resources

- Rival businesses will try to gainsales

- Use of internet to start viralcampaigns

- Use of human capital (employees)

- Systems used to deliver product

- Allows consumers to make ajudgment on organization

- Look of a final product