MindMap Gallery Absolute Poker or Ultimate Bet
This mind map is about absolute-poker-ultimate-bet. Start to use a mind map to express and organize your ideas and knowledge right now.
Edited at 2020-10-09 02:41:53This mind map is about Wholesaling Blueprint - Steps to Wholesaling Real Estate + Simple Systems. Start to use a mind map to express and organize your ideas and knowledge right now.
This mind map is about Western Front. Start to use a mind map to express and organize your ideas and knowledge right now.
This mind map is about THE SAMPLING PROCESS. Start to use a mind map to express and organize your ideas and knowledge right now.
This mind map is about Wholesaling Blueprint - Steps to Wholesaling Real Estate + Simple Systems. Start to use a mind map to express and organize your ideas and knowledge right now.
This mind map is about Western Front. Start to use a mind map to express and organize your ideas and knowledge right now.
This mind map is about THE SAMPLING PROCESS. Start to use a mind map to express and organize your ideas and knowledge right now.
Absolute Poker/Ultimate Bet
# [Absolute Poker/Ultimate Bet](https://mm.tt/1623559439)
The Golden Funnel
Also known as the CriticalFunnel...I just like Goldenbetter. Sorry
Download
Registration
Deposit
Must be able to be tracked with everysegmentation and variation on thesoftware
2/3 of the value of Analytics
Testing
Within Urchin
A/B Testing For Inbound Links
Tag two versions of an emailor other marketing message
Track results
Twitter, Facebook, Etc
There is only one version of atweet
Can be overcome by runningyour own URL shortener tosplit traffic
Or using a little javascript hack
Hack to A/B test pages
Two versions of a page
Two funnels starting from thesepages and leading to a commongoal
Javascript redirect 1/2 ofvisitors of page 1 (original) topage 2
Include a marker to exclude page 1 traffic from stats
Compare results of the twofunnels
Advantages
Can segment the test
All within same service, withsame login credentials
Can be combined with currentreporting system
Disadvantages
A hack
Requires you to keep a 301for page 2 traffic after thetest is over
Google Website Optimizer
A/B
Redirect 1/2 of traffic to aseparate page
Google will track results
Define a goal page within GWO
Multivariate
Google will dynamically replace portionsof HTML to test multiple changes on apage
Used to cause problemswith complex layouts
I haven't heard of thishappening recently.
Does not work with CMSeswhich cannot support anunbalanced <noscript>
Disadvantages
Requires second set oftracking codes
Slight performance hit
Two interfaces
No access to Urchin profiles,filters, or reports
Client Tagging
Urchin
Data could be pulled from server logs
Omniture
Nobody has seen itimplemented in a poker clienteither
GA
Doesn't have the ability toreprocess log files to access playerdata
AP/UB Desires
Browsing the game client issimilar to browsing a website
UI changes should be done in asimilar way
How are users interacting withthe client
Click-path analysis
What about survey based approaches
100 person sample
Segmenting information bygameplay attributes
Betting patterns
Segment players navigationthrough the client based on thesetests
Trending capabilities
Connect pre-registration to client data
Track all of the informationcradle-to-grave
Segmenting player-base
Loyalty
Betting
Winner/Loser
Entry channel
Optimize keywords throughclient information
Heatmap analysis is important
Specific Tags
Pages of lobby
Buy-in Window
Table
How many people fail tocomplete tasks
Registering for a tournament
How much in chips arepeople bringing to the table
Things the main DB cannot do
Skin
Heatmap
Multiple Clients
3 Per Brand
Back-end connections are --wethink- the same
Common database
Mac client represents 5% ofcurrent users
Website conversion is still themost important part of this
Proof Of ConceptRequirements
Must
DL rate for keyword
Reg for keyword
Deposit for keyword
Deposit split by Geography
That'd Be Nice
$ per keyword
$ per player
Simulation
1 Page
x number of variables
Split even and odd IP addresses
Through authentication
A/B Testing
In-site pages
Outside campaigns
Flash Cookie
Or some other workaroundfor the FF Windows users
ROI
Can we assign accuratelifetime values to segments
Can we attach a username toa web viewer
Can we find problem points inour Golden Funnel
Retention
Fallout Reports
Segmented in a few ways
Page path
Tag download links
Track post-download behaviour
Acquisition
Back to the Golden Funnel
Good sense of sources
Geo
Geo-Map
Two-segment reports
Keywords vs Geo
Trends
Testing
Can we accurately track A/B Testing
Can we accurately trackmultivariate testing
Desired Segmentations
Downloads
Deposits
With a dynamically changing amount
Repeat
Sum For Life
Registrations
Broken down by section of registration
Geography
Payment types
Defection per segment
Previous vs new depositors
Revenue for original campaign
Where in the cashier do people defect
How many users use live chat
How many of those go on todeposit
Language use
Aggregated Conversion Rates
Time from registration to deposit
Acquisition Channel
Unmet Needs In Urchin
Realtime
Nobody has come up with ause-case for realtime data yet
Easy Custom Reports
Nobody wants to use Regex toupdate profiles
Could be solved by creatinga bank of pre-made filtersand profiles
Custom Front End
Email Marketing
Same umbrella as Affiliate andSM Campaign
Simply need to add ID
Track specific campaign ROI
Integration between email andclient is a 'nice to have'
Roadblocks
Browser
UB's client has a baked in IE client
Does it share cookies withprimary browser
Domains
Correlating users betweenmultiple domains
Integrating reports across domains
MAC address
Client modifications
Hard to get resources to make changes
Multiple clients
Windows C++
Mac Java
Hosting Environment
Expensive
I/O is very expensive
Current Omniture Setup
Affiliate ID
Parameter based
Cookie
Tied to an image
302 Redirect to absolutebanking.com
Now a 301
Trying to move affiliates off of thebanking system to reduceproblems
Tagging The Client
Game server tags certain actions
Create new table
Change games
Omniture drops a cookie intoIE in the client
Problems with FF users
None of this stuff works, currently
Pages Tagged For Omniture
Download Link
Registration( )
UltimateBet.com homepage
Site
Domains
AbsolutePoker.com
absoluterewardsstore.com
absolutebanking.com
ultimatebet.com
A whole lot more parkeddomains
Are we doing anything withthese
Urchin (General)
Database
MySQL
Profiles
Up to 1000
Can have up to 4 goals
Can apply filters to each profile
Filters
4 per profile
RegEx to narrow things down
Used to segment userbase intosmaller chunks
Examples
Users who have clicked on agiven link
Users who have deposited money
Users from Paraguay