MindMap Gallery Absolute Poker or Ultimate Bet

Absolute Poker or Ultimate Bet

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Edited at 2020-10-09 02:41:53

Captain O Captain

Absolute Poker or Ultimate Bet

Captain O Captain

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Absolute Poker/Ultimate Bet

# [Absolute Poker/Ultimate Bet](https://mm.tt/1623559439)

The Golden Funnel

Also known as the CriticalFunnel...I just like Goldenbetter. Sorry

Download

Registration

Deposit

Must be able to be tracked with everysegmentation and variation on thesoftware

2/3 of the value of Analytics

Testing

Within Urchin

A/B Testing For Inbound Links

Tag two versions of an emailor other marketing message

Track results

Twitter, Facebook, Etc

There is only one version of atweet

Can be overcome by runningyour own URL shortener tosplit traffic

Or using a little javascript hack

Hack to A/B test pages

Two versions of a page

Two funnels starting from thesepages and leading to a commongoal

Javascript redirect 1/2 ofvisitors of page 1 (original) topage 2

Include a marker to exclude page 1 traffic from stats

Compare results of the twofunnels

Advantages

Can segment the test

All within same service, withsame login credentials

Can be combined with currentreporting system

Disadvantages

A hack

Requires you to keep a 301for page 2 traffic after thetest is over

Google Website Optimizer

A/B

Redirect 1/2 of traffic to aseparate page

Google will track results

Define a goal page within GWO

Multivariate

Google will dynamically replace portionsof HTML to test multiple changes on apage

Used to cause problemswith complex layouts

I haven't heard of thishappening recently.

Does not work with CMSeswhich cannot support anunbalanced &lt;noscript&gt;

Disadvantages

Requires second set oftracking codes

Slight performance hit

Two interfaces

No access to Urchin profiles,filters, or reports

Client Tagging

Urchin

Data could be pulled from server logs

Omniture

Nobody has seen itimplemented in a poker clienteither

Doesn't have the ability toreprocess log files to access playerdata

AP/UB Desires

Browsing the game client issimilar to browsing a website

UI changes should be done in asimilar way

How are users interacting withthe client

Click-path analysis

What about survey based approaches

100 person sample

Segmenting information bygameplay attributes

Betting patterns

Segment players navigationthrough the client based on thesetests

Trending capabilities

Connect pre-registration to client data

Track all of the informationcradle-to-grave

Segmenting player-base

Loyalty

Betting

Winner/Loser

Entry channel

Optimize keywords throughclient information

Heatmap analysis is important

Specific Tags

Pages of lobby

Buy-in Window

Table

How many people fail tocomplete tasks

Registering for a tournament

How much in chips arepeople bringing to the table

Things the main DB cannot do

Skin

Heatmap

Multiple Clients

3 Per Brand

Back-end connections are --wethink- the same

Common database

Mac client represents 5% ofcurrent users

Website conversion is still themost important part of this

Proof Of ConceptRequirements

Must

DL rate for keyword

Reg for keyword

Deposit for keyword

Deposit split by Geography

That'd Be Nice

$ per keyword

$ per player

Simulation

1 Page

x number of variables

Split even and odd IP addresses

Through authentication

A/B Testing

In-site pages

Outside campaigns

Flash Cookie

Or some other workaroundfor the FF Windows users

ROI

Can we assign accuratelifetime values to segments

Can we attach a username toa web viewer

Can we find problem points inour Golden Funnel

Retention

Fallout Reports

Segmented in a few ways

Page path

Tag download links

Track post-download behaviour

Acquisition

Back to the Golden Funnel

Good sense of sources

Geo

Geo-Map

Two-segment reports

Keywords vs Geo

Trends

Testing

Can we accurately track A/B Testing

Can we accurately trackmultivariate testing

Desired Segmentations

Downloads

Deposits

With a dynamically changing amount

Repeat

Sum For Life

Registrations

Broken down by section of registration

Geography

Payment types

Defection per segment

Previous vs new depositors

Revenue for original campaign

Where in the cashier do people defect

How many users use live chat

How many of those go on todeposit

Language use

Aggregated Conversion Rates

Time from registration to deposit

Acquisition Channel

Unmet Needs In Urchin

Realtime

Nobody has come up with ause-case for realtime data yet

Easy Custom Reports

Nobody wants to use Regex toupdate profiles

Could be solved by creatinga bank of pre-made filtersand profiles

Custom Front End

Email Marketing

Same umbrella as Affiliate andSM Campaign

Simply need to add ID

Track specific campaign ROI

Integration between email andclient is a 'nice to have'

Roadblocks

Browser

UB's client has a baked in IE client

Does it share cookies withprimary browser

Domains

Correlating users betweenmultiple domains

Integrating reports across domains

MAC address

Client modifications

Hard to get resources to make changes

Multiple clients

Windows C++

Mac Java

Hosting Environment

Expensive

I/O is very expensive

Current Omniture Setup

Affiliate ID

Parameter based

Tied to an image

302 Redirect to absolutebanking.com

Now a 301

Trying to move affiliates off of thebanking system to reduceproblems

Tagging The Client

Game server tags certain actions

Create new table

Change games

Omniture drops a cookie intoIE in the client

Problems with FF users

None of this stuff works, currently

Pages Tagged For Omniture

Download Link

Registration( )

UltimateBet.com homepage

Site

Domains

AbsolutePoker.com

absoluterewardsstore.com

absolutebanking.com

ultimatebet.com

A whole lot more parkeddomains

Are we doing anything withthese

Urchin (General)

Database

MySQL

Profiles

Up to 1000

Can have up to 4 goals

Can apply filters to each profile

Filters

4 per profile

RegEx to narrow things down

Used to segment userbase intosmaller chunks

Examples

Users who have clicked on agiven link

Users who have deposited money

Users from Paraguay