american marketers serve disadvantagedcustomers poorly.

some marketers profitably target thesecustomer and the FTC has taken actionagainst marketers that do.

businesses oversell private goods at theexpense of public goods.

there needs to be a balance betweenprivate and public goods.

producers cause their products to becomesobsolete.

planned obsolescence is really the result ofcompetitive market.

product have poor quality, provide littlebeneifts and can be harmful.

good marketers realise there is no value inmarketing shoddy, harmful or unsafeproducts.

salespeople use highpressure selling thatpersuades people to buy goods they had tointention of buying.

most selling involves building longtermrelationships with valued customers.Highpressure or deceptive selling candamage these relationship.

companies use deceptive practice that leadcustomer to believe they will get morevalue than they actually do.

support legislation to protect consumerfrom deceptive practice.

prices are too high due to high cost ofdistribution, advertising, promotion andexcessive marksups

intermediaries are important and offervalue.

advertising informs buyers of availabilityand merits of a brand.

consumers don't understand the cost ofdoing business.

the right introduce any product in any sizeand style

right to charge ant price for the product

right to spend any amount to promote theproduct

right to not buy a product that is offeredfor sale

the right to expect the product to be safe

right to expect the product to performs asclaimed

involves earning profits while helping tosave the planet.

deficient product

pleasing product

salutary product

desirable product

sustainable company are those that createvalue for customer through socially,environmentally and ethically responsibleactions.