Mindmap-Galerie Volkswagen SWOT Analysis
A mind map about volkswagen swot analysis.
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Volkswagen SWOT Analysis (2020)
https://bstrategyhub.com/wells-fargo-swot-analysis/
Background
Basic Info
CEO
Herbert Diess
Year founded
May 28th, 1937
Headquarter
Wolfsburg, Germany
Number of Employees (2018)
671,200
Fun Fact
Did you know that over 21.5 million original Volkswagen Beetles were sold since 1945, making one of the best-selling cars of the 20th century?
Products & Services
Passenger Vehicles | Commercial Vehicles | Motorcycles | Engines| Propulsion Components | Turbomachinery | Banking | Financing | Fleet Management | Insurance | Leasing
Competitors
Toyota | General Motors | Chevrolet | Daimler | Hyundai | Renault Nissan | Ford | Fiat Chrysler Automobiles | Zorya | Koenigsegg | Tesla
Strengths – Internal Strategic Factors
Excellent Brand Recognition
Strong financial Performance
#8 in sales revenue
#37 in profitability
#70 in terms of assets
#133 in term of market value
World’s Best Employer
Impressive Portfolio
Diversified Brands
Vehicle Sales
Brand Value
Strong Global Production Network
Strategic Restructuring and rebound strategy
Huge Investments in R&D
Effective Management of Operations
Great Partnerships
Closely-knit Teams
Weaknesses – Internal Strategic Factors
Emission Scandal – Tainted Reputation
Lack of Diversification
Weak Marketing Strategies outside Europe
Opportunities – External Strategic Factors
Diversify Portfolio
Focus on Eco-friendly Cars
Expand in Emerging Markets
Tap into Autonomous Market
Threats – External Strategic Factors
Ongoing Lawsuits
Increasing Competition
Stringent Environment Regulations
Trade Negotiations
Global Recession
Controversial Advertisement