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Mindmap-Galerie Innovative thinking on marketing models in the context of digitalization

Innovative thinking on marketing models in the context of digitalization

Digital background: Today's society is rapidly developing digital technology, and digital background has become a necessary condition for company development. Marketing: Through market research and advertising and promotion, we meet consumer needs and increase product sales and market share. Thinking about model innovation: In the digital era, it is necessary to continuously innovate market operation methods and business models to adapt to the changing market demands and competitive environment.

Bearbeitet um 2022-11-28 13:37:09

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Innovative thinking on marketing models in the context of digitalization

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Innovative thinking on marketing models in the context of digitalization

Changes brought about by technological progress

Popularization and development of the Internet

Provides a broader market space

Can reach more potential consumers

Create greater market opportunities

Improve marketing effectiveness and sales.

Established a digital consumer behavior data foundation

by analyzing data

Accurate insights into consumer needs and behavior patterns

Customized marketing strategies.

Popularization of mobile Internet

Provides more touch points and interaction opportunities

Achieve more precise market positioning.

Application of artificial intelligence technology

Automated and intelligent marketing

Improved efficiency and accuracy.

Development of digital marketing tools

The rise of social media platforms

Can interact directly with consumers

Build brand image and enhance user stickiness.

Development of data analysis tools

Enables in-depth analysis of user behavior and market trends

Provide scientific basis for marketing decisions.

Development of e-commerce platforms

Provides a new sales channel

Achieve seamless connection between online and offline.

marketing

definition

It is to promote the sales of products or services through effective plans and strategies.

The process of achieving market goals.

Target

Achieve growth in market share and sales of products or services

Improve corporate competitiveness and profitability.

elements

product

Through product innovation and differentiation

Meet consumer needs and expectations.

price

through pricing strategy

Achieve market share growth and maximize profits.

channel

By optimizing sales channels

Improve product availability and sales efficiency.

Promotion

through marketing and promotions

Increase product exposure and consumers' desire to purchase.

Thinking about model innovation

Technology-driven model innovation

Leverage emerging technologies

Such as artificial intelligence, big data analysis, etc.

Improve marketing accuracy and efficiency.

User-oriented model innovation

Focus on user needs and experience

Through data analysis and market research

Understand the actual needs of users and provide customized products and services.

Model innovation of cross-border cooperation

Through cooperation with other industries or enterprises

Achieve resource sharing and mutual benefit

Expand markets and create new business models.

Social marketing model innovation

Leverage social media platforms

Build brand image and user community

Increase brand awareness and user loyalty.

Data-driven model innovation

Utilize big data analysis and artificial intelligence technology

Mining the value in data

Optimize marketing strategies and decisions.