Customer segments describe the different target groups and institutions that a business wants to acquire and expects to serve; Customers are the core of any business model

Their demand creates a new supply

Need to establish a new distribution channel

A new customer relationship model needs to be established

The profit margins they generate differ significantly

They are willing to pay for special improvements in some area

Who do we create value for?

Who are our most important customers?

mass market

niche market

A customer group that seeks common ground while reserving differences

Diverse customer base

multi-sided market

It refers to providing products and services that can create value for a certain customer group; A value proposition is the reason a customer chooses one company over another; it solves a customer's problem or meets a need

What value do we want to deliver to our customers?

Which of the problems our customers are facing do we need help solving?

What needs of our customers do we need to meet?

What kind of product and service combination should we provide to different customer groups?

innovation

performance

custom made

nanny service

design

price

Cut costs

risk control

availability

Convenience / Practicality

It is how a company communicates and establishes relationships with its customer groups to deliver its value proposition to each other.

Make customers more aware of the company's products and services

Help clients evaluate a company’s value proposition

Enable customers to purchase certain products and services

Deliver value proposition to customers

Provide after-sales support to customers

How do our customers want to connect with us?

How do we make that connection now?

How are our channels structured? Which channels are most effective?

Which channels are cheaper?

How do we integrate these channels with day-to-day customer work?

I. Reputation

II. evaluate

III. Buy

IV. transfer

V. After-sales

It is the type of customer relationship established by an enterprise for a certain customer group.

Develop new customers

Retain existing customers

increase sales

What type of relationship does each of our customer segments expect to have and maintain with us?

What types of relationships have we established?

What are the costs of these relationship types?

How are these customer relationship types integrated with other modules in our Shengye model?

private service

Exclusive private service

autonomous service

Automation services

Community

Write and co-create with clients

It represents the cash income the company obtains from each customer.

What kind of value do our customers really want to pay for?

What are the value propositions that customers are currently paying for?

What payment methods are customers currently using?

What payment method do they prefer?

What proportion does each revenue source contribute to overall revenue?

Transaction revenue is generated by a one-time payment from the customer

Ongoing revenue: ongoing payments from customers as a result of delivering new value propositions to customers or providing after-sales support

asset sales

usage fee

membership fee

lease

license fee

broker commission

advertising fee

It is the most important asset required to ensure the smooth operation of a business model. Every business model requires some core resources; these resources allow the company to create and provide a value proposition, gain market share, maintain customer relationships with a group of customers, and generate revenue.

What core resources do our value proposition require?

What core resources do our distribution channels require?

What core resources are needed to maintain customer relationships?

What core resources are needed for revenue streams?

physical resources

knowledge resources

human Resources

financial resources

It refers to the most important things that need to be done to ensure the normal operation of its business model.

What key operations are needed in our distribution channels?

What key tasks are required to maintain customer relationships?

What key operations are required for revenue streams?

Production

solution

Platform/Network

It is the network of suppliers and partners needed to ensure the smooth operation of a business model.

strategic alliances between noncompetitors

Cooperation: strategic cooperation between competitors

Establishing joint ventures for new businesses

Supplier and buyer relationships established to ensure reliable supply

Who are our key partners? Who are our key suppliers?

What core resources do we get from our partners?

What key businesses are our partners involved in?

Optimization and scale effects

Reduce risk and uncertainty

Obtain special resources and activities

Is the total cost incurred in operating a business model

What are the most important fixed costs in our business model?

What are the most expensive core resources?

What is the most expensive key business?

fixed costs

Variable costs

economies of scale

economies of scope