This is a Mind Map Of Marketing Segmentation, Targeting And Positioning (STP). In marketing, segmenting, targeting and positioning (STP) is a wide framework that explains and simplifies the process of market segmentation. Market segmentation is a procedure, in which groups of customers within a market are segmented and profiled according to a range of attributes, which determine the market features and patterns. The procedures of segmentation, targeting, and positioning are all part of a market segmentation timeline. Segmentation of the market to be segmented; identification, selection, and application of segmentation bases; and construction of profiles are all part of segmentation. Targeting is the process of determining the most appealing segments from the segmentation stage, which are often the most profitable for the company. The final and more business-oriented stage is positioning, in which the company must assess its competitive advantage and position itself in the minds of consumers as the most appealing alternative in these categories. In EdrawMind community, you can get more templates related to marketing or other topics in study, work and life.