How to make a brand

A brand is an identity used to distinguish between different products or services. It usually includes elements such as name, logo, slogan and packaging, and is communicated to consumers through means such as marketing and advertising. A good brand should be unique, easy to remember, resonate with consumers and other characteristics, able to attract and retain customers, improve market share and profits. This is a mind map of how to position a brand. The map contains six branches, namely, Personality, Culture, Self-Image, Physique, Relationship and Reflection. Each main branch has subbranches that are described in detail. For those interested in brand operation.