Asymmetrically

Reactively

Proactively

Revolutionary

Evolutionary

getting the mind ready for creative thinking.

include a formal education, on-the-job training, work experience and OL

A solid understanding of the problem, situation, or decision at hand

To create new ideas and concepts (study the problem and understand its basic components.)

Make careful observations of the world (the way things work (or fail to work).

Viewing the similarities and the differences collected info:

Convergent Thinking and Divergent Thinking

needs time to reflect on the collected info:

Away from the problem and engaging in some totally unrelated activity

A spontaneous breakthrough causes “the light bulb to go on.”

after five minutes or five years

Conducting experiments,

Running simulations,

Test-marketing a product or service,

Establishing small-scale pilot programs,

Building prototypes,

Innovative idea to the test of cold, hard reality.

To transform the idea into reality

Interact with very little structure to produce a large quantity of novel and imaginative ideas.

Suggest any ideas without evaluating or criticizing

Each idea sparks

spawning of ideas become contagious.

An extension of brainstorming

Strength: reflects the way the brain actually works.

To weigh both the advantages and the disadvantages of a particular decision

To maximize the variables that support

To minimize those that work against

A systematic approach

A left-brain, scientific, step-by-step process

the premise that transforming an idea into an actual model

Actual model will point out flaws in the original idea and will lead to improvements in its design