Market Segmentation of Starbucks

Starbucks' market segmentation is diverse, targeting different consumer groups. They segment their market based on demographics (age, gender, income), psychographics (lifestyle, values, personality), and geographics (location, region). They also segment by product type (coffee, tea, pastries) and price sensitivity. This segmentation allows Starbucks to tailor their marketing strategies and product offerings to specific groups, ensuring a personalized experience for each customer. This is a mind map about Market Segmentation of Starbucks. The map contains four main branches, namely: Demographic, Geographic, Psychographic, and Behavioral. Each main branch has detailed descriptions of multiple sub branches. Suitable for people interested in Market Segmentation of Starbucks.