MindMap Gallery 7 ways to create a blockbuster copy
This article analyzes a popular article by Mr. Wang Erduo and summarizes some writing routines of popular articles: "hot topic selection and golden sentences with rhythm", "clear logic and sufficient material", "using stories to elicit opinions", " "Golden sentences for positive argumentation materials", "Golden sentences for negative argumentation materials", "Golden sentences for progressive argumentation materials", "Plenty of golden sentences to poke at the exact pain points and mobilize emotions".
Edited at 2020-11-23 21:37:25Find a streamlined guide created using EdrawMind, showcasing the Lemon 8 registration and login flow chart. This visual tool facilitates an effortless journey for American users to switch from TikTok to Lemon 8, making the transition both intuitive and rapid. Ideal for those looking for a user-centric route to Lemon 8's offerings, our flow chart demystifies the registration procedure and emphasizes crucial steps for a hassle-free login.
これは稲盛和夫に関するマインドマップです。私のこれまでの人生のすべての経験は、ビジネスの明確な目的と意味、強い意志、売上の最大化、業務の最小化、そして運営は強い意志に依存することを主な内容としています。
かんばんボードのデザインはシンプルかつ明確で、計画が一目で明確になります。毎日の進捗状況を簡単に記録し、月末に要約を作成して成長と成果を確認することができます。 実用性が高い:読書、早起き、運動など、さまざまなプランをカバーします。 操作簡単:シンプルなデザイン、便利な記録、いつでも進捗状況を確認できます。 明確な概要: 毎月の概要により、成長を明確に確認できます。 小さい まとめ、今月の振り返り掲示板、今月の習慣掲示板、今月のまとめ掲示板。
Find a streamlined guide created using EdrawMind, showcasing the Lemon 8 registration and login flow chart. This visual tool facilitates an effortless journey for American users to switch from TikTok to Lemon 8, making the transition both intuitive and rapid. Ideal for those looking for a user-centric route to Lemon 8's offerings, our flow chart demystifies the registration procedure and emphasizes crucial steps for a hassle-free login.
これは稲盛和夫に関するマインドマップです。私のこれまでの人生のすべての経験は、ビジネスの明確な目的と意味、強い意志、売上の最大化、業務の最小化、そして運営は強い意志に依存することを主な内容としています。
かんばんボードのデザインはシンプルかつ明確で、計画が一目で明確になります。毎日の進捗状況を簡単に記録し、月末に要約を作成して成長と成果を確認することができます。 実用性が高い:読書、早起き、運動など、さまざまなプランをカバーします。 操作簡単:シンプルなデザイン、便利な記録、いつでも進捗状況を確認できます。 明確な概要: 毎月の概要により、成長を明確に確認できます。 小さい まとめ、今月の振り返り掲示板、今月の習慣掲示板、今月のまとめ掲示板。
7 ways to create a blockbuster copy
A hit piece of copywriting that can hit the screen must have hit some of the right points. Analyze these routines and the secrets of human nature hidden in words, summarize and internalize your own set of methodologies, which can not only help you get a promotion and salary increase on the road of operation, but also help you counter routines in life.
Seven routines
1. Hot topic selection, golden sentences and rhythm
Case
Topic selection
Panda Live went bankrupt, staying in the comfort zone led to failure
title
On the 48th day after Wang Sicong lost his voice, Panda Live declared bankruptcy: Your comfort zone is killing you
analyze
Good topic selection is half the battle. The bankruptcy of Panda Live is a hot topic and has attracted a lot of attention.
Wang Sicong, a big IP with its own traffic
Your comfort zone is killing you. This golden sentence directly pokes at the pain point and also points out the theme of this article.
2. Clear logic and sufficient materials
logic of writing
Panda Live’s bankruptcy raises opinions
Positive argument: Staying in the comfort zone kills a person
Negative argument: To achieve oneself, one must work hard
Progressive Argument: Only by hard work will you surpass, and if you don’t work hard, you will only regret; don’t waste your life, but work hard.
Materials support the point of view
internal material
Personal or people’s experience
external material
Books, courses, the Internet, etc., accumulated or temporarily searched
theoretical material
seek novelty
major
3. Use stories to elicit ideas
Analyze text
The first paragraph mainly uses the story of Wang Sicong and Panda Live to draw out his own point of view.
There is no one who doesn’t like to listen to stories. This human nature has not changed since childhood.
what is
The article opens with Wang Sicong stopping updating Weibo and panda live broadcast going bankrupt.
Why
Unfortunately, it’s the ending, and it’s not the reason. However, Panda Live lost to himself.
Attribute the reason mainly to lack of ambition
Progressive relationship
Analyze Panda Live’s unprogressive corporate culture from the perspectives of anchor Buddha, employee Buddha, and leadership Buddha.
Contrast relationship
Using the desperate efforts of other rivals in the live broadcast industry to compare and contrast Panda Live’s pursuit of comfort, he throws out a golden sentence: I always think it’s easy to enjoy the shade under a big tree, but I don’t know that the big tree doesn’t like you who are lazy.
Related materials
Relating this incident to Zhou Hongyi, the founder of 360, proves the core point of this article: your comfort zone of corruption is slowly killing you.
4. Positive argument with sufficient materials and golden sentences
positive argument
Let me first throw out a famous quote
Luo Zhenyu: You like the quiet times, but the reality is that the river is rushing
Then use the materials from 3 angles to support
external material
Tangshan Toll Station was banned, and the toll collectors cried out that they had lost the courage to face life.
internal material
My cousin, a colleague, used to have a successful career, but later he was greedy for comfort and harmed his two children.
theoretical material
Psychological vocabulary "flowerpot effect": If people stay in reality for a long time, they will stop making progress and become content with the status quo.
5. Negative argument with sufficient material and golden sentences
Negative argument
Only those who work hard can realize themselves
Supported by materials from 3 angles
external material
Sun Li's manager returned to work just hours after giving birth and was trending
internal material
I have a friend who is a coder. He works hard and his career is getting better and better.
theoretical material
The 10,000-hour theory, where you spend your time is where you gain
6. Progressive Argument with Sufficient Materials and Golden Sentences
progressive argument
People who work hard can not only realize themselves, but also surpass their colleagues
external material
Tang Baoer, the respondent on Zhihu, through her hard work, surpassed her colleagues who swiped their phones and Taobao
7. Hit the right pain points and mobilize emotions with golden sentences
Continue to pile up almighty golden sentences and materials to argue that "if you don't work hard, you will regret it" and create anxiety and regret.
To finish, the gold content must be high enough. Whether the forwarded data can be seen or not, success or failure depends on this.
Golden sentence
Qi Pa Shuo debater Dong Jing: When faced with failure, the saddest thing is not that I can’t do it, but that I could have done it but didn’t work hard.
Cai Kangyong's book: When you were 15 years old, you found swimming difficult and gave up learning to swim. When you were 18 years old and met someone you liked and asked you to go swimming, you had to say: I can't do it. When you were 18 years old, you thought it was difficult to learn English and gave up learning English. When you were 28 years old, and a great job came up but it required you to know English, you had to say: I can’t do it. The more troublesome you are in the early stages of life and the less lazy you are to learn, the more likely you are to miss out on the people and things that interest you and the new scenery later on.
Time does not spare anyone, and I have never spared time either
Summarize
Why are chicken soup stories so popular?
Overall, this is an inspirational chicken soup article that is full of positive energy, has a high-pitched main theme, rigorous arguments, and sufficient material but is not new. People's emotional appeals under the circumstances - seeking comfort, sympathy, and encouragement.
As long as you work hard, 2020 will not be so cold. If you are cold, it must be that you are not working hard enough
Many people live in ignorance. One day, they encounter a sentence or a book, and they suddenly wake up, become enlightened, enlightened, transformed and reborn.
Good chicken soup should help us make up for our cognitive deficiencies, negativity and laziness. You know a lot, and then you have to use actions to realize it, so that you can live a good life.
Do what you do right now, otherwise life will be like poisonous chicken soup.