MindMap Gallery marketing plan
The marketing plan is the final research result of the marketing plan. It is a written document of the plan. It is one of the formal planning documents of a small business based on customers or the market, and it is a very important document. For convenience of reference in actual work. This guide summarizes the main contents of the marketing plan of the ten marketing plans for your reference.
Edited at 2021-01-05 20:25:32Find a streamlined guide created using EdrawMind, showcasing the Lemon 8 registration and login flow chart. This visual tool facilitates an effortless journey for American users to switch from TikTok to Lemon 8, making the transition both intuitive and rapid. Ideal for those looking for a user-centric route to Lemon 8's offerings, our flow chart demystifies the registration procedure and emphasizes crucial steps for a hassle-free login.
これは稲盛和夫に関するマインドマップです。私のこれまでの人生のすべての経験は、ビジネスの明確な目的と意味、強い意志、売上の最大化、業務の最小化、そして運営は強い意志に依存することを主な内容としています。
かんばんボードのデザインはシンプルかつ明確で、計画が一目で明確になります。毎日の進捗状況を簡単に記録し、月末に要約を作成して成長と成果を確認することができます。 実用性が高い:読書、早起き、運動など、さまざまなプランをカバーします。 操作簡単:シンプルなデザイン、便利な記録、いつでも進捗状況を確認できます。 明確な概要: 毎月の概要により、成長を明確に確認できます。 小さい まとめ、今月の振り返り掲示板、今月の習慣掲示板、今月のまとめ掲示板。
Find a streamlined guide created using EdrawMind, showcasing the Lemon 8 registration and login flow chart. This visual tool facilitates an effortless journey for American users to switch from TikTok to Lemon 8, making the transition both intuitive and rapid. Ideal for those looking for a user-centric route to Lemon 8's offerings, our flow chart demystifies the registration procedure and emphasizes crucial steps for a hassle-free login.
これは稲盛和夫に関するマインドマップです。私のこれまでの人生のすべての経験は、ビジネスの明確な目的と意味、強い意志、売上の最大化、業務の最小化、そして運営は強い意志に依存することを主な内容としています。
かんばんボードのデザインはシンプルかつ明確で、計画が一目で明確になります。毎日の進捗状況を簡単に記録し、月末に要約を作成して成長と成果を確認することができます。 実用性が高い:読書、早起き、運動など、さまざまなプランをカバーします。 操作簡単:シンプルなデザイン、便利な記録、いつでも進捗状況を確認できます。 明確な概要: 毎月の概要により、成長を明確に確認できます。 小さい まとめ、今月の振り返り掲示板、今月の習慣掲示板、今月のまとめ掲示板。
marketing plan
Marketing environment status analysis
1. Analysis of current market conditions and market prospects
product marketability
real market
potential market
Market growth status
The market life cycle stage of the product
Competitive companies’ marketing focus and corresponding marketing strategy effects
Impact of changes in demand
consumer understanding
2. Analysis of product market influencing factors
Uncontrollable factors
Macro environment
Political Environment
Residents’ economic conditions
consumer income level
Changes in consumption structure
consumer psychology
Products greatly affected by technological development
computer
household appliances
Thinking about technology development trends
Market opportunity and problem analysis
1. Marketing plan
It is the grasp of market opportunities and the application of strategies
2. Analyze market opportunities
The key to marketing planning
3. Conduct problem analysis based on the current marketing status of the product
The company is not well known
Poor image affects product sales
Improper product price positioning
Sales channels are not smooth, or channels are selected incorrectly
Promotional methods are irrelevant
Service quality is too poor
Lack of after-sales guarantee
4. Analyze advantages and disadvantages based on product characteristics
Explore its market potential
analyze
Each target market
Characteristics of consumer groups
Marketing focus
Meet different consumer needs
Find out the gap with competitors
Take advantage of market opportunities
marketing objectives
1. It is the specific goal that the company wants to achieve based on the previous goals and tasks.
2. Benefit objectives
The total sales volume is 10,000 pieces, and the estimated gross profit is 10,000 yuan. Market share achieved
marketing strategy
Marketing purpose
A powerful advertising campaign, Adopt differentiated marketing strategies
Focus on the product’s main consumer groups as the marketing focus
Establish sales channels with a broad starting point and a wide range of areas
Product Strategy
Through the analysis of previous product market opportunities and problems, we propose reasonable Product strategy recommendations to form an effective 4P combination to achieve the best results
1) Form an effective 4P combination
The key to product market positioning: Mainly looking for an empty seat in the minds of customers
2) Product quality function plan
Position: market life
Measures: Complete quality assurance system
3) Product brand
Reputation
Reputation
4) Product packaging
5) Product services
Product service method
service quality
Price Strategy
principle of universality
Raise large quantities with zero price difference
Give appropriate quantity discounts to encourage more purchases
Based on cost, refer to the price of similar products
Make product prices more competitive
Pay attention to the formulation of price strategies
Sales channels
Adopt favorable policies to encourage middlemen, Agent’s sales motivation
Develop an appropriate reward policy
Advertising
in principle
① Obey the company’s overall marketing and publicity strategy and establish Product image, while focusing on establishing company image
② Long-term: consistent advertising should be launched over a certain period of time
③Extensive: While advertising is diversified, Pay attention to ways to achieve effective publicity
④Irregularly cooperate with periodic promotional activities
Implementation steps
① Launch product image advertising in the early stage of the planning period
② After the sale, timely launch the agent recruitment advertisement
. ③ Launch promotional advertisements before holidays and major events
④Seize the opportunity to carry out public relations activities and contact consumers
⑤Use news media carefully and be good at creative utilization News events increase corporate product visibility
specific action plan
According to the characteristics of each time period during the planning period, Launch specific action plans
The action plan must be detailed and thorough, Strong operability and flexibility
The principle is to achieve good results at a lower cost
Seize the advantages of peak season marketing
Planning cost budget
Total cost of marketing process
stage fee
project cost
Based on experience, specific analysis and formulation.