Introduction: The essence of the tuyere: efficiency

The four criteria for a good platform are: large traffic, large user base, short path to monetization and many ways; system, clear incentives with rewards and punishments; trend, upward trend in the future.

Determine the trend of the platform: User side: Matthew effect, the intrinsic transaction cost is low and the concentration is high. If you don’t go to the supermarket, you can buy water in the supermarket downstairs for about 50 cents. There is no difference in the operation of large and small websites. Creative side: The greatest weight, taxi-hailing software, drivers are important, drivers can make money, and creators have users. The entrance to the video account is deeply recommended, with long-legged likes, Kuaishou, and backward algorithms. Xiaohongshu’s daily active videos are underdeveloped. They are all synchronized with Douyin and each one is specially created for them; China Video Station B has low monetization ability, Xigua, Realization is low. Only medium videos among short videos.

What is the importance of fighting? More fundamental issues require extreme sobriety and unswervingness. When it comes to buying a house, in 2008 and today, when the time comes, you will grit your teeth and borrow money to buy it without making any excuses. The core is how reliable things are, and strategic clarity determines tactical execution; the foundation of short videos is clarity of purpose. Determine your level of commitment. If successful, motivation precedes method;

Any business is about selling traffic: buy low, sell high - buy customers, income = traffic (people and time), send small cards to places with many people, realize cash: customers should think about it, why? Because of distrust. Traditional business is based on trust after buying a house, trusting the sales after buying a car, and trusting after buying a car, so customers are on guard, but short videos are based on trust before buying a second-hand car. When you buy a second-hand car, you will find that the blogger is awesome. If you buy a fish, the second-hand house will be closed...before consumption. Just trust. =Be sure to make a short video

Who decides the price of goods: opportunity cost, I am willing to spend money because I think it is the cheapest of all options, and labor has nothing to do with hard work; manual labor, strong substitution, risky labor, financial migrant labor, high threshold, high risk; part-time work = manual labor Labor; most company positions are redundant and can be replaced. Battle point, opportunity to fight, Japan is 62 years old, college entrance examination, there are few opportunities to work hard in society, the company does not need you to work hard, the system the company needs, the risk is minimal. Why is it difficult to be a boss? Behind the battle points are risks, business is complex, and it is difficult to do all the links well. To make money, you need to outperform your opponents: high tactical and operational efficiency, and new industries strategically; The importance of choosing the right trend: Olympus exits, the sensor determines the image quality, large sensors have large side effects and accessories, small sensors are portable, respect the rules and trends

What is wealth? Transaction is division of labor and efficiency. Short videos are watched by everyone, and some people gain wealth. There are transactions and massive transactions. The 2.0 version of transaction efficiently connects producers and consumers and accurately knows the advertising effect. Precisely guided, knowing exactly what you need, Thermal Paper Correction Fluid. 1.0Consumers and producers cannot find each other

In the new track, old people have sunk costs, while newcomers have no costs. Short videos, trends, and many battle points, with no top and bottom. Compared with Tyson Mandarin; the timing is too early and the rules are unclear, just right, the trend is clear, most people are still immersed in the details; at present, the business closed loop is mature,

Opportunities for ordinary people? The risk of making money overseas is high, e-commerce shopping operations are high, the threshold for public account content is low, and the threshold for short videos is low; the Internet is high-traffic and simple, the Internet is based on it, and the entity is a sparrow, which is complicated. Short video, people, time, efficiency; buying a house, population, currency, land supply

In the past, it was purely entertainment. Today, the ecosystem is formed and the business closed loop is perfected. Tomorrow, segmented fields are the general direction. Low-quality content is becoming more and more difficult. User time is precious, and large and comprehensive content is becoming more and more difficult. Li Jiaqi and others are too rough and will be eliminated.

The difficulty lies in the wrong method. For cans, it’s not difficult to find the key. What you learned is wrong. A lot of what teachers tell you... are all wrong. Use your brain: focus on hot topics, look for high likes in the comment area, and find ten insights and resonances.

The short video is backward compatible: it teaches you how to choose a room in the Tianjin school district and teaches you how to read.

It is said that short videos are everywhere and there is no chance: the mistake of the pregnant woman effect has been made, and the short videos are amplified ten thousand times because of the algorithm.

Segmentation: Selling clothes and buying shoes do not compete. Your opponents are your peers five kilometers away. yoga. Subdivided tracks are backward compatible

At the beginning of the Internet, the portal was large and comprehensive, and the vertical portals Autohome and BabyTree met the needs. Today, Autohome is no longer available. Today, car reviewers will further subdivide it. The same goes for short videos. The further back, the more subdivided, the higher the requirements. Subdivisions are always short of content. 【? 】There is no stock in the subdivision on Taobao】House beams...

Comparison of the same level: WeChat in 11 years, Taobao in 2012, and short video in 2020. Short video has only been developed for 5 years. You have opportunities in each segment - let students have the confidence to do it.

Is short video more popular than Taobao? The number of products is large, the use time is long (solve the problem of men not buying), and the recommendation efficiency is high. Taobao cannot solve the problems that you don’t know you can’t buy, such as portable reading glasses. Carriages and automobiles. ; Why can’t Taobao do knowledge payment? Hierarchy of trust. Taobao looks at data, which is abstract; short videos look at people, which is concrete. Dong Yuhui can sell anything. Trust goes from abstract to concrete. Paying for knowledge is a non-standard product, and non-standard products require people to break down trust. The same is true for second-hand houses, where trust comes first.

Time is exchanged for traffic, money buys traffic, and money is also time. Choose one of the two, whichever one is more efficient. It’s either content or time. There is only one time. Which one do you use? If you make a lot of money, buy traffic; if you don’t make money, rely on content. Earning money to buy traffic is too inefficient. Conclusion: Don’t buy traffic. It’s inefficient. Make content.

Analysis: The traffic must be biased towards newcomers, and the platform does not want the hierarchy to solidify. Newcomers are sensitive to traffic flow while old people are not. The ministers fight and the emperor sleeps. , why is there no traffic? The platform wants to assess you and set an assessment period. Exclude cheaters. Disaster relief rice mixed with sand. The system depends on your persistence, continuing to post content, using quantity to defeat the probability, and feeding data. Once completed, the system will give you feedback. So I kept posting it, and it became popular after 26. The first video actually got 5 million views. Keep posting high-quality content.

Forwarding works

Spending money = taking advantage. There is no equivalent exchange in the world, only reciprocal exchange. 5 yuan for a pound of apples, because 5 yuan for an apple is more important, and 5 yuan for a hawker is more important. One is honey and B is arsenic. A win-win situation. Apple mobile phone, 1 month's salary, 20,000 years to make it myself. Your users are taking advantage of it because there are no aroused users.

Super formula: pain point solution. If you get onychomycosis, one person will infect two people. What should you do? Use Liangjia immediately. If you are tired and relieved, Red Bull will not cause pain points and users will not pay. The greater the pain point, the more valuable the solution. If the pain point is too big, there is no need for a plan; for example, no one will refund the incense money even if it is 3,000 yuan when going to the temple. When users are in trouble, it may be that your pain points are too small.

How to pinpoint and amplify user pain points? , the video attracts peers, and peers will always have sex for free; it must inspire people's desire to eat. There is no example of selling pastries that excites the first system, eyes, ears.

Establish trust, believe in your people; shape value, believe in things; eliminate doubts; limited time sales; ...The largest part of users are swing customers, angel customers, and devil customers. The efficiency of live broadcast is 100 times that of short video.

For mothers who don’t buy classes during the live broadcast, it doesn’t hurt the mother, and the pain points are magnified to the extreme. Children do not grow tall, are bullied, discriminated against, find employment, fall in love, inherit from future generations, and resonate with their mothers. Without pain points, the solution is worthless.

The data premise is based on the basic population, and the economy cannot beat the Avenue of Stars in half an hour. What is more important than content is the ability to choose topics, which determines whether your playback volume is high or low. The upper limit is greater. The base population is larger. Why does the topic become popular? Because the basic crowd will become popular. Oriental Selection's equity structure, trademark, human nature, human resources, treatment, legal aspects, breach of contract, and facial features can be about people. Word-speaking people talk about appointment and dismissal notices for everyone in the Metaverse. When Facebook changed its name to the Metaverse, it was viewed 5 million times that day.

Conflict is disharmony, the essence of conflict: creating subdivision through cross-border, adding a brand-new element to create something that has never been seen before, and occupying the user's mind; the principle of conflict creates a brand-new species, bypassing the desensitization of the brain, and people will Bored. Add new elements to form a cross-border: eating boogers, eating boogers dipped in vinegar; high-end shopping malls do not allow quick reading; dry goods are very bland, adding elements of fighting between high-end shopping malls and delivery workers; migrant workers dancing and conflicting at construction sites; cheap equipment used to shoot blockbusters, Garbage bag model photos, driving luxury cars and eating with fingers; voice actors imitating Guanyin Bodhisattva; Director Zhang sings bad and good songs; Tegel sings children's songs; supermarket shrimps are raised in fish tanks at home; documentaries are filmed using old DVs in the wet market

Summarize Only conflict can create new species. Only conflict can attract us. Only conflict is in line with instinct. Never go against human nature. Always remember to join the conflict join the conflict join the conflict

1 Lack of conflict, how do ordinary people make short videos? After experiencing his pain in the past (I haven’t seen relatives in 8 years, I’m a scumbag, I’m getting old so fast (audiences love to watch the show of weakness)), now I feel the same way (employees complain about their boss, complain about their husband), and live into the future she will be. (The top scorer in the college entrance examination that year) Big house, although my husband is a courier, he is good to me, aunt..., how to increase conflict and tension?

2 Lack of information

Most people are intermediate users and swing customers. They can buy or not buy. They must be reached first before they can convert. General topics can reach swingers. They must try before buying.

Yesterday it was 0-1 manual MVP right or wrong;

Today's 1-100 assembly line speed

1.0 Repeat your hits

2.0 Change scene

3.0UGC allows users to produce content Borrowing arrows from a straw boat

Time cost, comparative advantage. Don’t micromanage everything. Maximize weight and only do the most critical things.

Any business is a sales of traffic: buy low, sell high - buy customers, income = traffic (people and time), send small cards to places with many people, realize cash, input-output ratio

Popular, ignore the definition and search for the popular explanation first. The definition is not for beginners to enlighten, so state it rigorously. Fingerprints of NFT works, blockchain, wedding banquets, witnesses of relatives. Use short video searches instead of lengthy articles if you don’t have the skills.

Pay (time, sell): Money is not the unit of measurement, time is. Paying for knowledge, the essence of economics is giving up, the essence of efficiency is the exchange ratio, and you cannot see the money you have not earned. Based on the principle of paying for knowledge, Feng Gong improves productivity, proficiency, reduces switching, and simplifies tasks. Paying for knowledge is a type of business. Why not knit your own clothes? It’s cheap, why not do your own research? Save time, cheap, time cost, division of labor efficiency, opportunity cost, buy knowledge and buy labor

Imitation: Imitation finds key points that are difficult to describe. The core point lies in what is difficult to describe. The music score is the same but the singing is different. You have to imitate the singer, input, read 1,000 pieces of massive input, output, restore at the cellular level, details are fundamental.

Split: If the song is complicated, it needs to be split. If the design is complex, it needs to be broken down into parts. The same goes for short videos. Traffic and monetization: Traffic: positioning, shooting (equipment, lighting, post-production, environment), copywriting (topic selection, continuity, structure) and monetization ; Realization method, realization efficiency; if difficult, dismantle it

Logical analysis: 1. Common sense: deductive method of basic axioms of common sense. 2. Abnormality: induction method; ordering of takeaways, before new store shooting, abnormality, use food as the header image, ranked first, because clicks may push the system to recommend. Search engine, multiple users, search for what you want in a short time.

AB testing: low cost, no negative effects, Internet headline testing, pain point testing, logic analyst framework, testing is the detail

The essence of positioning = draw an equal sign, you need XX.

Super Formula: Pain Point Solution

Positioning strategy: No. 1 in segmented industries, Large and comprehensive = counter-trend, time is scarce, individuality is required, and trust is required to be higher The Spring Festival Gala cannot satisfy everyone

Visual Hammer: Super Symbol, seeing it = seeing you; right brain Text pin: Encountering a problem = thinking of you; left brain is afraid of getting angry and drinks Wong Lo Kat, BMW = control, repeat the equal sign

What to do about user fatigue? Extend the IP cycle: 1. Change the format: Coke spokesperson, bottle, customization: sensory stimulation, 2. Make tools, output content to continuously stimulate the audience to eat rice, 3. Make cross-border stimulation, Tengger sings children's songs

Watch the video like crazy, establish the overall concept, build a basic map and tell the characteristics of the opponent. DouChacha, thinking is better than data. Opponent's industry segmentation, advantages and disadvantages, visual hammer mosquito bites, what value does it provide, and which of them can I break through?

Break the topic and stick to customers. 1. The first sentence of the article must be "break the topic". If you firmly attract customers like a magnet, you will break the topic. Why does hot pot have to be famous, and why has there never been sweet hot pot? For example, milk, honey and cotton. If someone tells you compound interest is the eighth wonder of the world, ask them. What are the top seven? He definitely couldn’t answer. Because he was memorizing his lines. "Can you just take one bite and leave, never to go back again? Isn't it nice to invest 100 and earn 500, but get 400 for nothing?"

inherit Chengti, after raising the question, Chengti should follow up and explain clearly why this is so. But really, no one tells you the miracle of compound interest. They are all avoiding several fatal questions. If you have watched Milk and Coke Economics, you will usually answer this, but this answer is problematic. Contempt is an emotional word. Can you give me a logical answer? What is wrong with this person?

"Turn" is the soul of the entire article, similar to the climax of the movie, the moment when Titanic hits the iceberg and the giant ship slowly sinks. B is because of A, but B has flaws. It should be C, and the ending is D. The key information is where C makes people suddenly realize it. Concentrate the firepower, pave the way, be unprepared, and suddenly turn around, shocking the users. For example, why you see it now is because I deliberately described the rice dumplings as sweet, and I deliberately set up a few suspenses. People of my parents’ generation. They were frugal and frugal, so the remote control had to be put in a plastic bag, and they were reluctant to fold the leftovers when they were hot. . Money keeps compounding throughout your life,1 and the interest back then was much higher than it is today. So may I ask, what about their 10 million? The problem lies in the fact that inflation itself also compounds interest;

The last part of the article is called "here". Also known as "Cambodian Quotes: golden sentences, difficult to write, every word is precious, and it makes people like it" 1 I don’t know that being hypnotized is scary. All plans based on earning interest have gone in the wrong direction from the very beginning, clearly spending economy class money. But I want to run to someone's first class cabin to jump in the queue when the tide goes out. Naked swimmers appeared

Light a fire--what is that man doing with a lighter--Curiosity Cheng: Fly into the sky with a swish--oh, interesting--Follow-up: Explode with a bang--oh, it's so spectacular--Climax: The smoke from the fireworks cleared up again and again - it was so beautiful just now - aftertaste

What is the difficulty of a lithography machine (metaphorical importance): What is a lithography machine? It is a machine for making chips, and the chip is the heart of the entire mobile phone; so what is the principle of the lithography machine? Developing photos, but the difference is that Photos enlarge small negatives, but photolithography machines reduce large negatives, that is, microprint circuit diagrams onto wafer photo paper. Why is the threshold for a machine that is not difficult in principle so high? Give an example of a circuit diagram. If you draw it on an A4 paper, it's easy. If you draw it on a stamp, it's a little more difficult. If you draw it on a grain of sand, it's even more difficult.

The most critical point zero 1 (negative metaphorical saying): Knowledge should be shared for free. This is a sentence that many people like to hear. It’s better to feed it to your mouth if you don’t need money; in fact, many people don’t understand real knowledge. It’s something that no one else will reveal even a little bit from between their fingers when you’re on your knees, crying, and begging. It’s something that’s been scattered for a long time after the confidentiality period, and can leave people stunned; You can easily buy a book on aerodynamics, but you will never be able to build an aeroengine in your life; the core of any field is the 0.01% that really widens the gap. This little bit is the difference between heaven and earth. Don’t underestimate the small amount of DNA between human and gorilla, which is only 1% different, and the difference between water and urine is only 2%; If you want to make scrambled eggs with tomatoes, you can search 10,000 recipes, all for free. The ingredients are just which eggs, tomatoes, and salt. You follow the recipe but you don’t think it tastes good. There seems to be something wrong with it. Then you spend thousands of dollars to go to a cooking school to learn how much. After making this dish for a few months, it has a completely different taste, even though it has the same tomatoes, the same eggs, and the same salt; because after spending thousands of dollars, you realize how important the influence of the pot temperature is, but none of the free recipes before have told you. But your problem is that you don’t know that you don’t know. The biggest trap is that you don’t know that you are in a trap; Then you eat the Michelin chef's tomato scrambled eggs and you are shocked again. At this time, it is not so easy for you to learn. That is people's cooking skills. This core thing is something you can't learn no matter how much money you spend. If you think you succeeded in stealing someone else's, don't be too happy too early. People will keep it a secret; the less you learn real knowledge, the less correct your understanding will be, and the harder it will be to get out of the existing trap. Someone was kind enough to give him a hand, and he said, "Take my arm." If you feel hurt, you cannot be persuaded, you can only be enlightened

Never buy a house with full payment (denies curious data): Never buy a house with full payment, or you should not buy it, you must take a loan; buying a house with full payment is ignorance of economics. He has at least 4 fatal mistakes; No. 1 Picking it up for free Not cheap No. 2: Reduce the fault tolerance rate. No. 3: Go against the general trend. No. 4: You give up a better living environment: 3 Many people stare at the numbers and say that it is a lot of money with interest. That is all an illusion. If you switch to pork, it will be easier to understand; 100 yuan in 1950 = 135 kilograms of pork, 100 yuan in 1990 = 21 kilograms of pork, and 100 yuan in 2020 = 3 pound of pork Look, change the frame of reference and it will be clear

Ten misunderstandings about buying a house (the importance of pitfalls): No. 1: Don’t buy whatever you like. Buying a house is an investment, not consumption. Let me say it again. Buying a house is an investment, not consumption. Renting a house is consumption. Why does the CPI not include housing prices? Because every country has It defines buying a house as an investment. Even if you are good, it is an investment. So you must choose a good asset and see what the market likes and approves. You don’t have to sell it. But don’t find out that you can’t sell it when you need money.

The shortest path to popular short videos is hotspots: 1. Sort them out as quickly as possible 2. Make comments and find the ones with the highest likes in the comment area of ​​popular videos. 3. Find controversy from hot events. 4. Do the editing and adapt the hot events

Emotions: love, friendship, family, patriotism, inspiration: Love, the eternal theme. Being single is worse than cheating and cuckolding. Pros and cons of blood test. Timeline. Personally identify whether curiosity is a disease. Family affection, the resonance of blood being thicker than water, the relationship between parents, children, mother-in-law and daughter-in-law, brothers, sisters, distant relatives, there are topics to choose from everywhere in daily life. Friendship, go out and rely on friends, wine and meat, brotherhood, plastic sisters, classmates, do not kill each other, neighbors are Internet celebrities, colleagues are sand sculptures, long live friendship, eternal and pure Patriotism, foreign interference in my country's internal affairs and infrastructure is buried deep in the country. The interests of the people are the first priority in the rapid development of a large country. The country bears the cost of flood fighting, disaster relief, and poverty alleviation. I have no regrets in this life. I was born in China and unanimously speak to the outside world without calling on others. Inspiration, everyone must have a dream. Chicken Soup is a refreshing article. Starting from scratch in ten years, extraordinary efforts to save people, touching China's beautiful life, yearning for self-improvement.

Emotions: joy, anger, sadness, fear: Joy: Including gratitude, affection, joy, preference, fondness, joy, happiness, harvest, happiness, etc. What are the emotions brought about by knowledge bloggers? The explanation of enlightenment is that the body and mind are happy, cool and comfortable, What emotions does a travel blogger bring? Living the life I want for me is the joyful emotion of expectation and yearning. Including anger, irritation, anger, resentment, resentment, etc. Anger at injustice When you see unfair things, you become angry at others and other things; you are incompetent, give up halfway, procrastinate excessively, and your anger at yourself will subsequently give rise to additional emotions such as guilt and self-blame. sorrow Including sadness, grief, sorrow, pity, pity, sorrow, lamentation, lamentation, sorrow, etc. Lovelorn people, procrastinators, depressed people Feeling sad for one's own losses, feeling pity for others' losses; sad, having a pessimistic attitude towards the future, with a depressed and decadent attitude; fear Including fear, fear, worry, worry, fear, etc. The more people on TikTok become successful, the more anxious you will be. Fear, the fear of possible losses in the future, which then produces anxiety. Fear: the fear of certain people and things. Surprise includes astonishment, astonishment, alarm, panic, amazement, exclamation, pleasant surprise, astonishment, etc. Fuck surprise: after learning something unknown or against common sense, you have the emotion of surprise that you can still operate like this. Things are reversed and unexpected. unexpected emotions

superposition of emotions happiness and anger surprise I bought flowers for my wife and she was very happy. It turned out that my husband was making up for his mistake. The score in the college entrance examination was unexpected. After being surprised, I cried with joy.

1. Recommended notes on Douyin homepage: no likes, reposts, or comments; 2. Douyin search keywords and sensitive words; 3. Douyin hot list 21. Weibo hot events 2. Highly praised comments on hot events 3. Search keywords 3 New lists: 1. Popular lists such as WeChat, Weibo, Toutiao, Douyin, Kuaishou, etc. 2. Hot spots in each module 3. Analysis of keywords and comment words 41. Zhihu hot discussion topic 2. Highly praised comments, causing heated discussions 5 trivia: 1. Popularity trends and event analysis 2. Hot spots in previous years

Key words Scumbag, best friend, broken love, parent-child, making money, stock market, epidemic, etc. The algorithm of short videos is to grab the keywords in the copy, analyze them and then push them The higher the attention, the higher the popularity, the higher the sensitivity. Key words 1. Third-party software: Feigua, DouDaDa, XinDou, Cass, etc. 2. "WeChat Index" in the WeChat applet, enter the dog keyword to see the popularity; Month 122573, build your own keyword library:

5 major structural templates: 1Conflict model: Human nature dictates 1. Watching the excitement (so idle) 2. Gloating (sense of superiority and placebo) 3. Curiosity (seeking solutions) The four-step method of conflict model: 1. Ask hot questions to elicit specific situations. 2. 3-Point out the actual conflict. 4. Give a strong answer. Ask hot questions. What should I do if my finger accidentally gets 502 stuck on it? 1. 2. Lead to specific situations → Show the life tips of a certain blogger 3. Point out the actual conflict →) Conflict rendering is completely ineffective if you follow it 4. Give a strong answer → Sun Papi told me that he originally planned to publish the answer but it would be boring, so use open The end of the formula can trigger more intense discussions in the comment area. 1. Raise popular questions: Who is the murderer? 3. Lead to specific situations: Detectives analyze the scene and point out actual conflicts: The reasoning does not match and give powerful answers on the scene: Why is there an extra person?

2 Parallel model: one main point is nested with multiple parallel points; main point: the order of speech is more important than the content Viewpoint 1 Quotes from high to low Viewpoint 2: Talk about the product first and then quote the price Point 3: Put expensive products on the right side

3. Crack the model: Unique insights are a powerful impact 1. Ask powerful questions 2. Give unique explanations 3. Give good solutions; 1. Ask powerful questions → Why is it so difficult to make sales calls now? 2. Give unique explanations → Because you always Introducing yourself 3. Tell a good solution → Confirm information, business inquiries, packaging bait, expression of cooperation 1. Ask powerful questions → Why are you sometimes frugal and sometimes extravagant? 2 Give a unique explanation → Buy things It is easy to be affected by the law of diminishing sensitivity to come up with good cracking methods → focus on the absolute value that can be saved, rather than the proportional value 3.

4 Interpretation model: 1. Throw out the point of view 2. Explain the reasons 3 Give examples 4. Sublimate the point of view: 1. Throw out the point of view → The cultivation of talents is inseparable from family conditions. Explain the reasons → Excellent parents can provide their children with high-quality education Resources, pattern and vision 3 Give examples→Marx’s example, law student’s example 4. Sublimation point of view→Education is not only about children, but also about parents, so we must work hard to be good parents.

5 Story Model: Human beings will become the masters of the earth because they can tell stories. 1. Background: including time, scene, characters, events, etc. 2 Conflict; including person-person conflict, or person-matter conflict 3 turning point: determines the trend of the story 4 Describe the final outcome of the story 5. Evaluation: Make an evaluation of the story to elicit your own opinions, feelings, inspirations, and insights. Background → Fang Qi failed the college entrance examination and only got three books on Conflict → Stand for 5 hours to promote herself, serve tea and water → Participate in the hosting competition and stand on the national stage → Become the host of CCTV 5. Evaluation → My destiny is mine Unexpectedly

1. Summary ending. A thought-provoking ending. Summarize the point and echo the title: 2. The ending of the golden sentence sublimates the theme and resonates with users. 3: The end of the open-ended question and answer leaves suspense and causes users to think about the question.

4. Value ending: Template 4: Value ending Leave the end with actionable steps to save users time, which is a value-based ending.

5 Relevant ending: Relevant to the user, making the user feel related to themselves The ending sentence is usually: "What do you think?" If it were you, what would you do? Template 5: Relevant ending Use "you" to question users, arouse users' thinking and resonance, enhance users' sense of involvement, and trigger user comments.

Use metaphors to arouse emotions, use parallelism and short sentences, and use numbers and pictures.

Reference questions: 1. Share the trajectory of your life over the years 2. The first pot of gold earned and the most successful thing 3. What impressive customers, colleagues, and friends have you met? 4. A regretful, frustrating, and sad experience. 5. Do something about yourself. Evaluation, and why 6 What changes have there been in your income from your first job to now 7 The person you are most grateful to in your life 8 What are your thoughts on dealing with relationships with family and friends 9 Why did you choose this industry/job you are in 10 The future What plans or ideas do you have?

70% of Moutai on the market is fake/women need to have a physical examination every year

Template 3: Open ending Example 2: "Why can't you sell your stuff???" Why are your products actually sold? That’s because you don’t use price anchors. What is the price anchor point? There are two types of refrigerators in a shopping mall. The one with average quality is 1,100 yuan, and the one with good quality is 3,100 yuan. Merchants have a headache because most people buy 1100 refrigerators. In order to sell the 3100 refrigerator, the merchant came up with a trick. He raised the price of the average quality refrigerator from 1100 to 2500. As a result, guess what? 3100’s refrigerators were sold out. Because everyone will think that the quality of this one is not much different from that of good quality. Of course, I bought the 3100 one. Did you see it? This 2500 yuan is the price anchor set by the merchant. In addition to setting the points yourself, you can also use external conditions. For example, we usually see a shoe that costs 1,700 and a shoe that costs 1,600. However, if we know the goods, these two shoes add up to 2,000 yuan. Which one do you think people are more inclined to buy? If you think that price anchors can only be used in business, you are really wrong.

1 Topic selection preparation: product-related, experience-related, industry-related (benchmarking account topics, keyword search, all platforms), good at knowledge sector topics (work, customers, industry stories, professional content), target user topics

2 Content output: regular class recording, topic selection, real-time shooting, diss in the comment area/industry news, liquor, ICT, consulting, human resources, live screen recording and post-slicing

3. Content planning: Personality category: establish a personality and increase trust; practical content category: emphasize professionalism and strengthen recognition; marketing conversion category: set hooks to attract traffic to the private domain. Short video ≠ traffic, but a set of interlocking business systems