MindMap Gallery Live broadcast operation mind map
This is a mind map about live broadcast operations. The main contents include: live broadcast cost control, live broadcast after-sales processing, live broadcast FAQ Q/A, product explanation, live broadcast start, pre-live broadcast preparation, and pre-live broadcast warm-up.
Edited at 2024-04-07 11:42:33One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
Project management is the process of applying specialized knowledge, skills, tools, and methods to project activities so that the project can achieve or exceed the set needs and expectations within the constraints of limited resources. This diagram provides a comprehensive overview of the 8 components of the project management process and can be used as a generic template for direct application.
One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
Project management is the process of applying specialized knowledge, skills, tools, and methods to project activities so that the project can achieve or exceed the set needs and expectations within the constraints of limited resources. This diagram provides a comprehensive overview of the 8 components of the project management process and can be used as a generic template for direct application.
Live broadcast operation
Warm up before live broadcast
Publish seeding preview notes to provide exposure opportunities for main products, traffic-generating products, and hot-selling products
A preview of the live broadcast is sent out one day in advance, and the page reminds customers that they can make reservations for the next live broadcast in advance. 1. The preview time can be optimized according to the scale of the live broadcast; 2. 1 copy of live broadcast preview advertising poster 3. A promotional poster with a size of 540*720 4. The content highlights the live broadcast time, theme, and interest points. You can put the relevant selling points and gifts on the poster.
The fan group warms up and sends detailed live broadcast information to the group before the broadcast starts.
Highlight the theme and clarify the content of the day’s live broadcast
Share live broadcast time
Price advantage, share discounts and activities, mobilize demand
Preparation before live broadcast
Create a live broadcast plan
1. Live broadcast title 2. Broadcasting time 3. Broadcasting duration
4. Planned number of product selections 5. Sales target
6. The planned start time needs to be filled in carefully by the buyer. After the live broadcast preview is released, if the start time is modified or the live broadcast plan is deleted, the published live broadcast preview will become invalid.
Select live products
Select the main product in advance and set the corresponding product name
Live product category management settings
Live broadcast plan product sorting
Flash sale product settings
Confirm in advance the products and prices of weekly live broadcast flash sales
Store interest point setting and inspection
Coupons, store discounts
Live broadcast promotion plan
Fans store water
WeChat group, circle of friends
fan base
Live broadcast time period promotion
Water storage promoted in live broadcast
Select the time period, match amount and CPC bid you want to promote
Live broadcast background function
Set up live streaming assistant
Edit live announcements (topics, content, benefits)
Set blocking words (to prevent malicious comments)
Add a shopping bag in the live broadcast room (products, product sorting, product recommendations, product pop-ups, product explanations)
Set up the lottery function (prizes, lottery conditions)
Set up information cards (size chart, event content, live broadcast room notes, gifts, etc.)
Anchor grooming
Make up in advance
Change children's clothing brand clothes
Live broadcast equipment adjustment
Lighting equipment adjustments
Camera/mobile phone debugging
Live broadcast software adjustment
The device is confirmed to be powered on normally
Microphone test volume
Live broadcast starts
Real-time pop-up windows for anchors to introduce products
pin to top
Pop-ups
Observe traffic curves and continuously optimize
Observe the overall flow curve
Match different products at different times, and the traffic reaches the time. First use discount products and flash sale products to retain fans.
Try to do more actions to expose products, such as optimizing titles and increasing promotions
Optimize the words of the product to stimulate the desire to click
Improve customer orders and improve the live broadcast room by optimizing the cargo grouping strategy
Main promotion model Drainage model
Use cost-effective traffic diversion models to guide traffic and then drive sales of the main products
Main product Supplementary product
Use the styles that can be matched with the main products to make supplementary styles to increase the order amount.
Mainly recommended items Related items
Use products related to the purchase logic of the main recommendation to form matching recommendations
Improve conversions
Propose pain point scenarios to simulate demand guidance and explore customer needs for products
Introducing products to enhance height, specification, material, touch, finished product, core selling point of the brand, experience of use, user evaluation, service guarantee
Lowering the threshold Price activity Scarcity
Product explanation
8 major aspects of product explanation (matching company product information)
Talk about category
Talk about colors
Talk about popular colors and theme colors
Talk about style
Talk about popular elements and designer concepts
Talk about tailoring and pattern
Talk about comparison, talk about brand advantages
Fabric material
Material characteristics and outstanding fabric advantages
Matching ideas
Here we should pay attention to let customers see clearly the matching effect
Talk about dressing scenes
Guide customers to imagine the scene
Compare celebrities/bloggers’ dressing effects to improve conversion effects
Negotiate price
Here, pay attention to price comparison, before and after activities, market prices, etc.
Orally describe the benefits of the store’s activities on the day
Live FAQ Q/A
How long does it take to ship after placing an order?
Our store will ship the goods within 48 hours after placing the order.
Do you provide packaging services?
If you have special packaging needs, please contact us in advance and we will arrange gift box packaging services
Is shipping free? Is it seven days without a reason?
Our store provides free shipping and supports seven days without any reason.
What activities does the store have?
Inform customers about the benefits of the store’s activities on the day
Why no refund yet?
Confirm whether the warehouse has received the goods
The goods have been received but no refund has been issued. Please confirm the delivery time with the warehouse and we will reply and a refund will be given as soon as possible.
If the goods are not received and no refund is given, check the express delivery situation and inform the customer of the situation so that the customer can urge the logistics.
If it doesn't fit, can it be replaced?
It will not affect secondary sales. Our store supports returns and exchanges within seven days without any reason.
Can I get some xx categories?
We will collect your suggestions in the near future, and based on the product inventory, we will try our best to apply for you to meet your needs.
Live broadcast after-sales processing
delivery issue
Complete the E3 system order review before 16:30 every day (the warehouse cuts off the delivery at 17:00)
Check whether there are undelivered orders every morning and match the undelivered orders in E3 in a timely manner (within 48 hours)
Is the SKU wrong?
Unmatched shipping store or warehouse
Is it a pre-sale order?
For orders with gifts, add them in E3 (small gifts such as socks can be shipped with the order to reduce logistics costs)
To match the store for delivery, you need to notify the store in time to deliver the goods. Manually fill in the order number in the background and click to ship.
If customers have special gift packaging needs, please promptly notify the warehouse to modify the packaging.
After-sales orders
Check the Xiaohongshu platform every morning to see if there are any after-sales orders that need processing
Only refund
Shipped
Let the customer refuse the visa
Let customers cut off their orders
Not shipped
direct refund
Refunds
Please generate a chargeback in E3
E3 system checks whether the warehouse has been entered
Check whether the returned SKU is consistent with the actual product
Verify that the entry is correct and refund
Follow up on the backend refund time every day and pay attention to timeout issues
Live broadcast cost control
Packaging material optimization
Plan in advance to place orders for bubble bags based on warehouse inventory (note: inquire in advance, confirm size, pattern design)
Express delivery optimization
Match the logistics company according to the age of the store's products (as long as they contain new products within 2 years, they will be sent by SF Express)