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3 major algorithms to make your marketing more effective
3 major algorithms to make your marketing more practical. It introduces the business core, mission and strategy, the foundation of the enterprise, the three major algorithms and detailed case explanations, etc.
Edited at 2023-02-20 20:34:33- One Hundred Years of Solitude Character Relationship Chart
One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
- One Hundred Years of Solitude Character Relationship Chart
One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
- Project Management Process Template
Project management is the process of applying specialized knowledge, skills, tools, and methods to project activities so that the project can achieve or exceed the set needs and expectations within the constraints of limited resources. This diagram provides a comprehensive overview of the 8 components of the project management process and can be used as a generic template for direct application.
3 major algorithms to make your marketing more effective
- One Hundred Years of Solitude Character Relationship Chart
One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
- One Hundred Years of Solitude Character Relationship Chart
One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
- Project Management Process Template
Project management is the process of applying specialized knowledge, skills, tools, and methods to project activities so that the project can achieve or exceed the set needs and expectations within the constraints of limited resources. This diagram provides a comprehensive overview of the 8 components of the project management process and can be used as a generic template for direct application.
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- Outline
3 major algorithms to make your marketing more effective
The core of all business: love and responsibility, expectation and dependence
What kind of love does your business, products, and services carry?
When you sell products or services to users, what responsibilities do you bear?
What kind of expectations do you give users through product innovation?
After you spread the brand stickiness with him, what kind of dependence did you form with him?
Mission first, strategy later
Enterprises exist to solve social problems
Social responsibility is not only the obligation of an enterprise, but also its business
As an entrepreneur, your responsibility is to take on the issues facing society
Mission first, strategy later
Mission helps you solve a problem: What is my career, not what it is?
To measure whether a business can last forever, ask this question: If your business disappears overnight, will society lose anything to you? ——"Built to Last"
The foundation of the enterprise
Dimension 1
Enterprise mission
If you want to make more money, you have to solve bigger social problems
Dimension 2
Corporate Strategy
Set the mold for the company’s vision
Dimension 3
How to create a radioactive product concept for the value of the product, how to create a precise visual representation, how to create a numerical product structure
Three major algorithms of marketing
Create brand explosive power, build the communication power of the entire channel, and improve the overall data feedback
The core algorithm of brand explosion Brand explosive power = - strategy * (product user) * creativity (square)
Formula 1
Marketing energy = brand explosive power * channel communication power * data feedback degree
Formula 2
Digital marketing score = (exposure/100 number of fans*5 number of interactions*3 sales*32) * industry coefficient * communication channel coefficient
Formula 3
Marketing growth value = sales revenue - cost (exposure / 100 fans * 5 interactions * 3) 8 industry coefficient * channel communication coefficient current valuation - original valuation
Detailed case explanation
StrategyS
Focus on the ocean and dig for gold in the ocean
Three-tier strategy
First of all, we must solve the problem of survival. Enterprises must survive
Don’t just stick to one brand
Create a deep-sea strategic value chain
Product P
Product is one of the principles of strategy implementation
Implementation indicators
Product visual freshness
Experience product fit
Perception of product value
User U
public circle
interest circle
fandom
CreativeO
Creativity is to let a weak thing stand
Yixiang Chunzhu Group
800 meters deep sea restaurant
deep sea strategy
Fresh and healthy
Efficiency demands
Discounted prices divert customers and improve service rates
Intelligent seat selection and ordering to increase table turnover rate
content appeal
Wear blue and dine, share it on Weibo and get free or 100 yuan voucher
Go 800 meters deep into the sea and enjoy rare "blue abalone"
Take a photo, share it or leave a comment and get a 50 yuan voucher
emotional appeal
Invite the Shenhua team, which wears blue as the main team jersey, to a party
800 meters deep sea blue ladies night