MindMap Gallery Douyin e-commerce is proficient in positioning algorithm and traffic management operations
Account positioning: Learn to personify and create high-traffic IP: 1. Find the correct positioning and persona: describe who you are; 2. Short videos are popular, and precise positioning is the key to success.
Edited at 2022-05-16 13:59:53One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
Project management is the process of applying specialized knowledge, skills, tools, and methods to project activities so that the project can achieve or exceed the set needs and expectations within the constraints of limited resources. This diagram provides a comprehensive overview of the 8 components of the project management process and can be used as a generic template for direct application.
One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
Project management is the process of applying specialized knowledge, skills, tools, and methods to project activities so that the project can achieve or exceed the set needs and expectations within the constraints of limited resources. This diagram provides a comprehensive overview of the 8 components of the project management process and can be used as a generic template for direct application.
Douyin e-commerce: proficient in positioning, algorithm, traffic drainage and operation
1. Douyin account maintenance
1. How to create a high-weight account on Douyin
What is Douyin account maintenance?
At which stages do you need to maintain an account?
2. If you do these three steps, you can quickly grow your account and increase your weight.
Do not frequently switch networks and devices
Basic information such as avatar and gender should be completed
Basic operations to keep your account active and normal
3. From these perspectives, create a money-attracting account
Idea 1: See the ecology clearly and learn to take advantage of it
Idea 2: What users like to see
Idea 3: Where is your “point of interest”?
Idea 4: What kind of accounts do merchants favor?
Correct operation of Douyin account name, avatar and signature
2. Account Positioning: Learn to personalize and create high-traffic IP
1. Find the correct positioning and personality: describe who you are
Find the right positioning and persona: describe who you are
Seven basic elements of good character design
Learn to give yourself a suitable label
Describe yourself in one word - who you are
Analyze peers and find unsatisfied points
What needs can your character satisfy the public?
2. Short videos are all the rage, and precise positioning is the key to success.
Industry positioning: Determine the direction based on hobbies and advantages
Crowd positioning: target users, audience preferences
Personal positioning: personal characteristics, advantageous abilities
3. Just follow these four steps to find your position.
The first step in positioning: determining the track
The second step of positioning: determine the type and presentation method
The third step of positioning: determine the label
4. Six points that must be mastered to create personalized IP
The “six-step” planning process turns accounts into IP
How to design the “humanity” characteristics of personalized IP
Personalization factors should speak for “human psychological needs”
The formation of IP is a process: from shaping to shaping to in-depth
The stages are different, and the content system for creating personalized IP is also different.
Be sure to continue to innovate and output content, and keep your account active
3. Douyin Algorithm: The Logic Behind From Recommendation to Popularity
1. What exactly is a traffic pool?
Douyin account weight
the popularity of the work
2. Basic algorithm of Douyin account weight
The quality of the work itself
Tips for publishing your work
Interaction data indicators for works
3. Popular core algorithms recommended on Douyin
Basic traffic: 1 million recommendations in the big explosion stage
Superimposed recommendations: comprehensive weights for the next round of recommendations
Time effect: the video suddenly becomes popular after a while
4. Four techniques to increase the playback volume of your works
Choose the right publishing time
Improve the interaction data of your works
When publishing works, please @ relevant people more often
Choose the right challenge or co-production
5. Tips for getting recommendations on Douyin short videos
Reasons why your work is not recommended
In the startup stage, the secret to getting recommended quickly
The logic behind Douyin’s selection of content
Establish data thinking at all times
Learn to think conversely to make your works more popular
Only by mastering altruistic thinking can you have high-like works
Use this trick well and your work will become popular
4. Content Creation: Let you become a Douyin celebrity in minutes
1. Create content that spreads quickly: common features that are popular
The only way to improve online feel
Create a golden phrase to quickly identify you
Tips for eye-catching short video titles
Understand the commonalities of popular content
Use props to increase your recognition
Stir up users’ emotions and cultivate “die-hard fans”
2. One of the hard standards for high-quality short videos: static features
Video title: What are the characteristics of a 10 million video title?
Video cover: What kind of cover can leave a deep impression on users?
Video attributes: What are the factors that affect the recommendation volume of short videos?
3. The second hard standard for high-quality short videos: dynamic features
Arouse resonance and recognition: ideas, encounters, experiences
Arouse curiosity: who, why, how, where
Interest-related: self-related, group interests, regional interests
Cause thinking: life philosophy, life insights, chicken soup for the soul
Trigger desire: the pursuit of food, material things, and beautiful things
Explore the unknown: novel things, scenery, people and life
Satisfy fantasies: love fantasies, life aspirations
Stimulate the senses: auditory stimulation, visual stimulation
Obtain value: useful information, valuable knowledge, helpful common sense
Strong conflict: character identity conflict, common sense conflict, plot reversal conflict
Real-time popularity direction: topic popularity, topic popularity, character popularity
Freshness: fresh events and fresh techniques
Appreciation: color, beauty, plot fluency
Scarcity: content scarcity, copyright scarcity, material scarcity
Excitingness: Highlights, meaningfulness, and layout of exciting points
4. What kind of content is most popular: eight popular categories
Love at First Sight: Fei Qiming, Daigula K
Love at Second Sight: Johnnie Chu, Broken Talk Xu Meida
Knowledge output: business notes, teacher Xiang Bo
Popular collection: daily good songs, mobile photography composition collection
Stimulate consumption: carefully selected by Beef Brother, Bei Bei Rabbit_
Humor and Funny: Six-thirty, seven awkward scenes
Cute pets: Talking Liu Erdou, Golden Retriever Egg Yolk
Skills and specialties: Cinderella’s tailor shop, Brother Kun plays with flowers
5. The secret to continuously creating high-quality videos, you must know
Easier to take photos of popular products
It is easiest to start shooting these contents in the early stage
A high-quality work must meet these conditions
Only by being good at collecting information can you continue to update your works
Insight: Make the creative process more efficient
Don’t touch these minefields of short videos
5. Douyin e-commerce: Douyin has become the new favorite of e-commerce traffic
1. Use the minimum configuration to build a team with high combat effectiveness
Team configuration and division of labor
Team recruitment and management
2. If you want to streamline operations, standardized flow charts are indispensable.
The first step is to plan video content
The second step is to write the storyboard script
Step 3: Prepare a shooting list
The fourth step is to prepare materials and props
Step 5: Shoot according to the script
The sixth step is to organize the materials.
Step 7, video post-editing
Step 8: Adjust and polish the video
Step 9: Put the video on the shelves for operation
3. To play Douyin operation, you need to master these skills first
What brand is suitable for Douyin?
Common tools for Douyin
Operations to increase the exposure of Douyin account
How to prevent being locked up in a black room by Douyin
How to record a 1 minute long video
The mechanism for traffic peaking of new works
How to get live broadcast permission on Douyin
What kind of videos can be placed on DOU
Going from 0 to 100,000 fans is inseparable from these operational routines
6. Attract fans and attract traffic: Drain intended customers to the private domain pool
1. Quickly increase fans: the core secret is to make popular short videos
Must be original short video content
Make good use of popular BGM background music
Copywriting must be attractive
Try making short videos with real people in them
2. Douyin Drainage: 10 Ways to Explode Drainage
Hard advertising drainage method
Use Douyin hot searches to attract traffic
Douyin original video to attract traffic
Douyin comment area to attract traffic
Douyin matrix drainage
Douyin private message traffic diversion
Duoshan App attracts traffic
Cross-platform traffic
Online traffic
Offline traffic
3. Set up the fan transfer process: transfer Douyin fans to WeChat
Maximize the value of fans
Eight Ways to Divert WeChat Traffic
7. Douyin monetization: from advertising, live streaming to window selling
1. Select the direction: six common mainstream forms of Douyin monetization
Accept advertising: Advertisers will take the initiative to find you only after you have a fan base
Selling services: As long as the content is valuable, users will pay for you
Selling courses: Use exciting courses to attract interested and accurate fans
Sell products: embed content around the product in the form of soft advertising
Doing micro-business: converting Douyin users into social software for monetization
Live broadcast: Get gifts and guide product sales through live broadcast
2. Monetizable content: the content that is easiest to monetize on the Douyin platform
Recommended good things: Contents of Douyin’s grass account
Product Review: Content that can be monetized immediately
Follow these steps to make your products sell out
3. Video selling: Five ways to monetize goods through Douyin
Douyin window selling
Information flow product placement
Taobao link selling goods
Douyin store selling goods
H5 shop selling goods
8. Douyin rules: Never step on these red lines
1. Addictive: Some unknown secrets of Douyin
Full screen immersive experience
Slide down to quickly switch short videos
15 Seconds of "Earworm" Music
There is no threshold, directly stimulating the eyeballs
Unpredictable content
2. Double review: Douyin’s threshold for screening video content
The first threshold: machine review
The second threshold: manual review
3. Be careful of these behaviors on Douyin, it is easy to break the line and violate regulations.
Community self-discipline convention
Community Content Policies
Copyright legal risks
Regulations related to minors
Content Marketing Code
Product categories that are prohibited from sharing
9. Problems: Difficulties and miscellaneous diseases that Douyin is likely to encounter
1. Where can I find help on Douyin’s frequently asked questions?
2. What is Vlog?
3. Is it possible to delete videos with low playback volume or poor quality?
4. If you are new to Douyin, how can you become popular in a short time?
5. What should I do if my Douyin account is restricted?
6. Is it true that the video will become more popular if it is posted a second time or @小 Assistant?
7. Can the same video be posted on multiple Douyin accounts or other platforms?
8. Will adding a geographical location to the video increase the recommendation?
9. What is the reason why the published video is always under review?
10. What are the reasons for being demoted by Douyin?
11. Should Douyin’s DOU paid promotion be done?
12. How to correctly appeal after receiving a notice of being demoted by Douyin?
13. Why were previous works suddenly “exploded”?
14. Can you buy fans in the early stage to increase your popularity?