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The entire process of an enterprise’s market positioning includes
This is a mind map about the whole process of a company's market positioning. It tells stories about the whole process of a company's market positioning. If you are interested in the story of the whole process of a company's market positioning, you are welcome to read this. Mind map collection and likes~
Edited at 2023-05-27 21:25:57- One Hundred Years of Solitude Character Relationship Chart
One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
- One Hundred Years of Solitude Character Relationship Chart
One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
- Project Management Process Template
Project management is the process of applying specialized knowledge, skills, tools, and methods to project activities so that the project can achieve or exceed the set needs and expectations within the constraints of limited resources. This diagram provides a comprehensive overview of the 8 components of the project management process and can be used as a generic template for direct application.
The entire process of an enterprise’s market positioning includes
- One Hundred Years of Solitude Character Relationship Chart
One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
- One Hundred Years of Solitude Character Relationship Chart
One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
- Project Management Process Template
Project management is the process of applying specialized knowledge, skills, tools, and methods to project activities so that the project can achieve or exceed the set needs and expectations within the constraints of limited resources. This diagram provides a comprehensive overview of the 8 components of the project management process and can be used as a generic template for direct application.
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The entire process of an enterprise’s market positioning includes
Conduct market research to understand the needs and preferences of target customers
Gather information on target market size, growth trends, consumer behavior, competitors, etc. through qualitative and quantitative research methods
Conduct in-depth interviews and questionnaires to obtain consumers’ opinions and feedback
Conduct interviews with target groups to understand their purchasing decision-making process, needs and preferences
Send out questionnaires and collect large amounts of data to analyze and identify market opportunities and challenges
Study competitors’ market performance and strategies
Analyze competitors' product features, brand image, pricing strategies, etc. to find out your own advantages and gaps
Monitor competitors' market shares and changes in market shares, and assess competitive trends
Conduct a SWOT analysis to assess your strengths, weaknesses, opportunities and threats
Analyze the internal factors of the company, including products, brands, channels, employees, etc.
Analyze external factors, such as economic environment, policies and regulations, social culture, etc.
Identify market opportunities and challenges and determine the core competencies of the enterprise
Determine target market and target customer groups
Based on market research results, select the market and target customer groups with the greatest development potential.
Determine the size, growth rate and level of competition of your target market
Describe the characteristics of target customers, including age, gender, occupation, hobbies, etc.
Determine the purchasing power of target customers and their needs for products or services
Develop target market positioning strategy
Determine the company's positioning in the target market, such as high-end, low-price, innovation, etc.
Determine the company's differentiated competitive strategy to differentiate itself from competitors
Determine the core value proposition pursued by the enterprise to attract target customers
Develop market segmentation strategies
Divide the market into different market segments based on the characteristics of the target market and target customers
Develop corresponding marketing strategies for each market segment
Develop products or services
Design and develop products or services that meet the needs of target markets and target customers based on their needs
Identify the features and functionality of your product or service
Determine the core features of the product or service to meet the needs of target customers
Develop specifications and technical requirements for products or services
To produce or develop products or services
Determine the production processes and processes for your product or service
Develop prototypes or samples of products or services and test and improve them
Determine product pricing
Determine the pricing strategy for products or services based on market research and competition.
Consider factors such as cost, value, and competitor pricing to determine the best pricing
Prepare a marketing plan for your product or service
Set sales goals and marketing strategies for products or services
Develop plans and budgets for promotional and sales activities
Promote and sell products or services
Develop promotion and sales strategies
Choose promotion and sales channels suitable for the target market and target customers
Such as online sales channels (e-commerce platforms, official websites, etc.) and offline sales channels (physical stores, agents, etc.)
Deeply understand the media usage habits of target customers and choose appropriate media channels for publicity and promotion
Develop marketing communications strategy
Includes strategies such as advertising, public relations, promotions and direct marketing
Produce promotional materials and advertisements for brand promotion and product promotion
Implement promotion and sales activities
Carry out advertising and promotional activities to increase awareness and sales of products or services
Advertising through media, such as television, radio, newspapers, magazines, etc.
Organize promotional activities such as discounts, giveaways, draws, etc.
Carry out online and offline promotion activities to attract the attention of target customers
Conduct sales and after-sales service
Establish sales channels and after-sales service systems to ensure the delivery of products or services and the quality of after-sales services
Establish a professional sales team to manage sales and customer relationships
Provide first-class after-sales services, including installation, maintenance, training, etc.
Collect and analyze customer feedback to improve product or service quality and satisfaction
Monitor and evaluate market feedback
Regularly monitor and evaluate market feedback to adjust and improve market positioning strategies
Understand market feedback through sales data, customer satisfaction surveys, etc.
Analyze market feedback and evaluate the effectiveness and competitiveness of market positioning
Based on market feedback, promptly adjust and improve the positioning and strategy of products or services.