MindMap Gallery Market positioning, market research methods
A summary of market positioning and market research methods, telling you how to sort out your output fields and market research steps, and determine the main content points of the positioning investigation.
Edited at 2022-04-27 10:05:00One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
Project management is the process of applying specialized knowledge, skills, tools, and methods to project activities so that the project can achieve or exceed the set needs and expectations within the constraints of limited resources. This diagram provides a comprehensive overview of the 8 components of the project management process and can be used as a generic template for direct application.
One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
Project management is the process of applying specialized knowledge, skills, tools, and methods to project activities so that the project can achieve or exceed the set needs and expectations within the constraints of limited resources. This diagram provides a comprehensive overview of the 8 components of the project management process and can be used as a generic template for direct application.
Market positioning, market research methods
How to sort out your output areas
Analyze from different dimensions
Goal-oriented, experienced or accumulated direction can shorten the input time of contact with new fields
Consider from the perspective of career planning
Consider the direction in which you have accumulated experience or are good at
Think in terms of areas of interest
What should I do if the positioning I consider is too niche?
Also goal-oriented, anticipating problems that may be encountered during the practical operation phase
Issues that are too niche may have drainage problems because they cover a small number of people. For example: if a public account focuses on a certain vertical segmentation field, then achieving a certain amount of reading in this field is equivalent to being in the public domain. 10W reading volume in the general field
Note: If the content and channels cannot be found, you need to consider whether the positioning needs to be reconsidered.
There is no output direction
It is also goal-oriented, focusing on directions that are easy to output or have a large user base.
Think about the field you are studying
Sorting out positioning considerations
Don’t consider the positioning too broadly (such as outputting movies, reading, music, and travel at the same time)
Carefully choose personal growth or career direction
Choose carefully the direction that will be unfavorable to your future job search
Market research steps
Main purpose: Determine whether your positioning has room for survival in the market and how to get started
① Provide direction for your next content output
To find article keywords related to your positioning, you can consider each keyword based on the content contained in the positioning and continue to subdivide it.
What common characteristics do the articles on the market have, and what content can I learn from?
②Preliminarily plan the direction for your next traffic drainage
Research on different channels can, on the one hand, find the platforms where users gather; on the other hand, we can exercise our channel exploration capabilities.
Go to different platforms to search for relevant keywords, and check the content on Q&A platforms, short video platforms, and news platforms.
Analyze the number of followers, viewers, answers, etc.
Comprehensive analysis of various channels to determine priority platforms for traffic drainage
Determine the main content points of the positioning investigation
The determination of positioning is based on market research, and the positioning direction, channels and content output scope are determined based on the research results.
The focus is on content analysis and listing to ensure the continuity of the output content * You can initially determine your own content direction based on the summary of the analyzed article content * Refine it to the extent that it can be directly used for output to prepare for the output of the first violation article