MindMap Gallery New product development process
Amazon's new product development process includes: a. Product selection; b. Market research; c. Product development and supply chain follow-up; d. Sample preparation; e. Development
Edited at 2022-05-18 16:49:53One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
Project management is the process of applying specialized knowledge, skills, tools, and methods to project activities so that the project can achieve or exceed the set needs and expectations within the constraints of limited resources. This diagram provides a comprehensive overview of the 8 components of the project management process and can be used as a generic template for direct application.
One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
Project management is the process of applying specialized knowledge, skills, tools, and methods to project activities so that the project can achieve or exceed the set needs and expectations within the constraints of limited resources. This diagram provides a comprehensive overview of the 8 components of the project management process and can be used as a generic template for direct application.
New product development process
a. Selection
1||| Select products that are hot-selling in the market or have development potential and are profitable
2||| product market capacity
3||| New product competition level
4||| The shelf time of old products, the number of reviews, and profit margins
b. market research
Operations conduct market research
1||| Category analysis of old product listings is relatively good, including analysis of price, pros and cons of the listing, as well as the competitive strength of the product, small sellers, large sellers or start-up sellers, and the promotion strategy of the product.
2||| New release list, analysis of new products of the same type, including analysis of the other party's price, whether there are low-price spiral sellers, whether they can avoid low-price spirals with them, and new promotion strategies (are there any sellers who are good at promoting, and what they probably use) strategy, if it is whether we can push it to the same level as this new product), and what are the advantages and disadvantages of the new product, and what is worth learning from us.
3||| Seasonal analysis, use the plug-in to observe whether the product is seasonal, pay attention to stocking and new launch time
4||| Through our analysis of advantages and disadvantages, we can gain a comparative advantage in terms of product competitiveness, product cost, and operating methods.
5||| Follow up the plug-ins and keep an eye on the sales changes of competing products every day, and roughly estimate the market capacity of the entire category. Prepare for setting new goals later.
6||| Gross profit margin analysis of new and old products
7||| For older products that perform better, we mainly analyze the configuration, size, and accessories of the product to prepare for determining the configuration, size, and related accessories for our new products.
8||| Analysis of product negative reviews: What are the pain points of the product? Can we avoid them? What improvements can we make to improve product quality?
9||| Usage scenario analysis: It will be used later when making Set A, and follow up on the most frequent scenarios to select relevant accessories.
10||| Usage crowd analysis: Analyze the crowd using the product from some review analysis and social software platforms.
11||| If possible, you need to ask the product manager about the approximate return rate.
c. Product development follows up on the supply chain: selecting the appropriate factory, detailed quotation of the factory's products and product configuration of the specific factory
1||| Operations need to be based on market research, matching the configurations of competing products to the most competitive configuration, or making small innovations that differentiate certain parts of the product from most competing products.
2||| Development also needs to take logistics and supply chain costs into consideration from a development perspective to come up with the most competitive configuration and product improvement and innovation.
d. Prepare samples
1||| Send the collected product pain points and bad reviews to the factory, and optimize and upgrade based on these points, turning the bad reviews of competing products into our selling points. Highlight product advantages.
2||| Find innovative points based on current market trends and add them to products
3||| Once you make sure the sample is good, you can make the sample as required.
e. Development & Operation: Sample configuration confirmation
Development and operation jointly confirm sample configuration, sample size and sample accessory types
f. Development: Individual purchase price and production samples
1||| Follow up the confirmed product configuration and proofing, and send the samples out from the factory as soon as possible
2||| And follow up with the factory to negotiate the purchase price
3||| Follow up on sample arrival status
g. Confirm the sample details after the sample arrives
1||| Determine size, configuration, material, and points of differentiation.
2||| Compile an inspection report: including size, material, weight, usage, and if the product is to be charged, the required parameters such as current and voltage, charging interface size, etc.
3||| Organize product sample testing: For example, box drop testing and other tests to see if there are other problems with the product itself.
h. Familiar with samples
1||| Be familiar with the size, color, specification, and weight of the product. Be familiar with the main functions and usage of the product. Any suggestions need to be reported to the supervisor in a timely manner.
2||| As a first-time customer, record the problems encountered and their solutions, as supplementary points for subsequent listing pages or TIPS that need to be prompted in after-sales letters.
i. Certificate & patent self-examination
Development and operation of this category are briefly discussed, and whether there is an accessible space.
1||| Does the category have thresholds, is it a special category, and does it require review?
2||| Does the product require relevant certification certificates?
3||| Does the product itself require a patent?
j. Product certificate certification
(1) electronic product
1||| FCC certification
All communication electronic products entering the United States require FCC certification, that is, they are tested and approved in accordance with FCC technical standards through a laboratory directly or indirectly authorized by the FCC.
2||| CE certification
In the EU market, the "CE" mark is a compulsory certification mark. Whether it is a product produced by an enterprise within the EU or a product produced in other countries, if it wants to circulate freely in the EU market, it must be affixed with the "CE" mark to indicate that the product Comply with the basic requirements of the EU's "New Approach to Technical Harmonization and Standardization" directive. This is a mandatory requirement imposed by EU law on products.
3||| UL certification
It is a non-compulsory certification in the United States, mainly testing and certification of product safety performance. Its certification scope does not include the EMC (electromagnetic compatibility) characteristics of the product. Certification mark: “us” in the lower right means applicable to the United States, and “c” in the lower left means applicable to Canada. If both are present, it is applicable to both countries.
4||| .GS certification
It is a voluntary certification based on the German Product Safety Law (GPGS) and tested in accordance with the EU unified standard EN or the German industrial standard DIN. It is a German safety certification mark recognized in the European market. The applicable standards for GS certification are the corresponding EN safety standards of the European Union. GS certification is more stringent than the low-voltage safety certification (LVD certification) of CE certification. It requires factory inspection and annual inspection, while CE-LVD does not require it.
5||| ROHS testing
It is a mandatory standard formulated by EU legislation. It is mainly used to standardize the material and process standards of electronic and electrical products to make them more beneficial to human health and environmental protection.
(2) Food grade, beauty products
FDA certification
Responsible for ensuring the safety of food, cosmetics, drugs, biologics, medical equipment, and radiological products produced or imported into the United States. Perfume, skin care, makeup, hair care, bath products, and health and personal care categories all require FDA certification.
(3) Toy category
1||| CPC Certification—Children’s Product Certificate
All children's products and children's toys sold on Amazon's US site must provide a children's product certificate. CPC certification is applicable to all products that are mainly intended for children aged 12 and under, such as toys, cradle, children's clothing, etc. If produced locally in the United States, the manufacturer is responsible for providing it. If produced in other countries, the importer is responsible for providing it. . In other words, as an importer, a cross-border seller who wants to sell products produced by Chinese factories to the United States needs to provide a CPC certificate to Amazon as a retailer/distributor.
2||| EN71
EN71 is the standard for toy products in the EU market. Its significance is to carry out technical specifications for toy products entering the European market through the EN71 standard, thereby reducing or avoiding the harm of toys to children.
3||| FCC certification
Ensure the safety of radio and wire communications products associated with life and property. The following products exported to the United States require FCC certification: radio-controlled toys, computers and computer accessories, lamps (LED lamps, LED screens, stage lights, etc.), audio products (radios, TVs, home audio, etc.), Bluetooth, wireless switches, etc. , security products (alarms, access control, monitors, cameras, etc.
4||| ASTM F963
Under normal circumstances, the first three parts of ASTMF963 are tested, including physical and mechanical properties testing, flammability testing, and testing of eight toxic heavy metals - elements: lead (Pb) arsenic (As) antimony (Sb) barium (Ba) cadmium (Cd) ) Chromium (Cr) Mercury (Hg) Selenium (Se), toys using paint must be tested.
5||| .CPSIA (HR4040) Lead Content Testing and Phthalates Testing
Regulates requirements for children's products containing lead or lead-based paint and prohibits the sale of certain products containing phthalates. Test items: rubber/pacifier, children's bed with railings, children's metal jewelry, baby inflatable trampoline, baby walker, skipping rope
6||| warning
For some small object products such as balls and marbles, Amazon sellers must print a warning on the product packaging: suffocation hazard - small objects. It is not suitable for children under 3 years old, and it must be clearly stated on the packaging. Otherwise, if there is a problem, the seller will be sued.
k. Finalization of product before shipment
1||| Operation: Product packaging design requirements
2||| Operation: product instruction manual design
3||| Operation: After-sales card design requirements
4||| Operation: stocking quantity requirements
5||| Development: Finalize pricing and packaging specifications