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MindMap Gallery TIKTOK operation knowledge map
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TIKTOK operation knowledge map
This is a mind map about getting started with TIKTOK operation knowledge. The main content includes: TK product selection, TK live streaming, TK store, TK advertising operation, TK content operation, TK account operation, and TIKTOK preparation period.
Edited at 2024-04-06 05:00:09
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Cross-border e-commerce Amazon’s practical manual from zero to annual sales of tens of millions (Operations)
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Introduction to TIKTOK operation knowledge
TIKTOK preparation period
Mobile phone configuration
Android
Memory 3 32G or above
Android system version 7.0 or above
Overseas version mobile phone priority
apple
Apple 6 and above
IOS9.3 or above
Storage space 16G or more
Mobile phone camouflage
TIKTOK blocks domestic users by default. You need to disguise your mobile phone to log in to the overseas version of TIKTOK.
Remove the card or install a foreign mobile phone card
Turn off GPS
Switch destination language and region
Limit ad tracking
Scientific Internet
Google three-piece suit
Foreign Apple ID
Register an account
Register your phone
email registration
Third party registration
Facebook account registration
Twitter account registration
Instagram account registration
Google account registration
Fill in account information
Note: Never fill in your information casually
profile picture
static pictures
dynamic picture
Clear and distinctive
Account Name
Special and easy to remember
Industry related
brand words
Personal profile
Business introduction
Contact information
User guidance
Account classification
TIKTOK account operation
Similar to domestic Douyin, the operation of TIKTOK also needs to go through the whole process of exploration, positioning, and user-refined operation.
exploration period
Popular items to increase followers
Test users’ preference for content through continuous content innovation and complete the process of increasing account followers.
1~3 months
rapid growth period
Determine the user positioning and content positioning of the account
Determine the mainstream user group, strengthen IP personality for this group, and determine content growth points
4~6 months
User operation period
Operations are refined and digitized, and users grow on a large scale
When the number of users reaches a certain scale, users need to be classified more carefully to realize the circulation of user traffic in the brand or enterprise traffic pool and promote users to rise to a new level.
6 months
TK account operation
Account start
Account batch registration and operation
Continuously output high-quality content
Regularly analyze content and user data
Determine content direction and mainstream user groups
Deeply cultivate quality, creativity and user maintenance,
User matrix and refined operation
TK video review mechanism
Video upload
Machine inspection
Content violation
Manual inspection
Confirm violation
Current limit deletion
No violation No duplication
First wave recommendation
customer feedback
Good feedback
Recommended for a wider range of
Based on user feedback Overlay recommendation
Continue to recommend for about a week
cool down
Poor feedback
Pushing users is inaccurate
Enter the reservoir
Driven by hot sales
Second recommendation
Poor video quality
Stop recommending
Picture repeats
Recommended current limit
User interaction indicator reference
Video completion rate
Number of likes, rate of likes
Number of followers, attention rate, number of visits to the homepage
Number of comments, comment rate, number of comment likes
Number of shares, share rate
Operation strategies at different stages
cold start period Within 10,000 fans
Target
Explore the contents of different countries and different groups of people with the goal of increasing followers. Content demand points, combined with its own account positioning and brand positioning.
content
Explore different styles of content presentation and seek the optimal content direction
flow
Actively participate in various traffic diversion activities launched by the platform
Early stage 10,000~300,000 followers
Target
Strengthen user stickiness through user interaction and other methods, and content output tends to Towards stability, for example, the content production cycle and form tend to be stable.
content
Determine the long-term content tone and begin to strengthen the brand and personal IP
flow
High-quality content, commercial activities, node marketing activities...
medium term 300,000~1 million fans
Target
Seeking more personalized and creative expression to strengthen fan guidance and interaction
content
The IP image is more prominent, the creative content is richer, and the production of hits is
flow
High-quality content leads to traffic, the account matrix leads to each other, and popular content leads to traffic
mature stage More than 1 million fans
Target
Increase the frequency of content updates, be data-oriented, and optimize content creation and conversion
content
Stable content updates and innovations to increase fan engagement
flow
Account and traffic matrix gameplay creates a larger traffic pool and improves conversions and brand awareness.
Causes and solutions for low playback
Play time is low
The beginning of the video is missing or the content is unattractive
Low like rate
Content is not interesting
Low review rate
Lack of resonance and grooves
forwarding rate
The content lacks value or is not novel enough
There are many new fans but few likes
Summarize
reason
Wrong positioning and orientation of content
Content checked for plagiarism
The content itself is not attractive
Solution
Change content direction
deep cut
Optimize content
0 views reason
Environmental issues
IP address, DNS
language
Time zone
blacklist
ad tracking
cell phone problem
Whether to insert card
Does Apple mobile phone retain operator information?
Non-native Android system
Rogue system blocking
Check for plagiarism
The same material has been moved too many times
The editing techniques are the same and it is impossible to reduce the emphasis.
Comment area maintenance
Get recommendations and increase weight
Get creative inspiration in the comments section
Help accounts obtain account quality
Improve delivery conversion
References to improve video conversion rate
It can be evaluated that the discount is great
Can directly guide purchases
Can describe product selling points
You can post some divine comments to increase your appeal.
TK content operation
TK popular content
relevance
Select content consistent with account positioning
Popularity
Choose the most popular topics
freshness
There is scarcity and rarely seen content in daily life
Sense of personality
Matches the account person’s settings
Commonly used routines in scripts
God's turning point
Foreshadowing, Smiley Points, Product Selling Points
Excellent acting skills
Exaggeration, cuteness, role comparison
emotional routine
Personal experience arouses empathy
plot imitation
subtopic
Routines and routines are intertwined.
Music covers or paired with interesting plots and dances
Background music
Advance the narrative
Drive emotions
resonate
Heighten the atmosphere
deepen impression
Create your own background music library
Brand your video
Product planting
Based on real scenarios, provide a comprehensive introduction to the product and highlight its outstanding features.
skit placement
Based on account positioning style and brand appeal, plot design and scene-based display
interactive implant
In highly interactive video content, such as emotionally interactive and entertaining content, brand products are embedded
Talent implantation
Using your own talents and skills to create original and popular product placement videos
How brand companies can quickly create high-quality content
Secondary editing of existing materials, clever operation of BGM and general spoken broadcast
A hit remake of an original that depends on the script. Modeled creative localized scene layout
Follow hot topics for creative connections, and always pay attention to hashtags and platform task challenges.
Professional material production outsourcing, price: ranging from 250 to 500 US dollars per item
Five steps for new TK users to increase their followers
Post no less than three times a day
Publicize and follow the hot topics
Dancing increases engagement
Seize the first place on the sofa in the comment area
Create re-watchable content
TK advertising operation
TK three paid traffic modes
Original ecological information flow advertising
Sparks ADS
Promote(Tik Tok DOU)
TK advertising targeting dimensions
TK ad format rules
advertisement type
TK video advertising
Image ads
Information application series video ads
How to set up ads
Edit video ad
Choose ad style
video ads
Image ads
Add material
Select thumbnail
Enter copy and link
Preview creative assets
Add monitoring link
How to install TK Pixel for your website
What website events can TK track?
Select promotion target
Brand awareness (increase exposure)
Intended audience (target guidance)
Views
Video views
App installs
sales conversion
advertising budget
daily budget
total budget
Budget optimization tips and tricks
Tiktok advertising bidding method
CPM
oCPM
CPV
CPC
Compare bidding strategies
Bid limit
Control cost caps
lowest cost
TK store
Once the store is bound to a TIKTOK account, it will have the e-commerce functions of video shopping cart window, live streaming shopping cart and affiliate marketing.
Store type
local store
Currently owning the UK/Indonesia/Vietnam/Thailand and Malaysia, you need to provide your domestic business or personal information, overseas delivery and return address, etc.
British cross-border store
Domestic sellers who have sold on other cross-border e-commerce platforms are allowed to carry out small store business only in the UK.
American yellow car
It can only be posted on the homepage and requires a shopifyl store other than China.
Check-in information
Three ways to bring goods
Short video shopping cart
showcase
Gongfang focuses on live broadcasting
TK payment
Help kui users to generate overseas accounts, which can directly exchange currency and withdraw cash to domestic RMB bank accounts.
Currently, the official only supports binding to send Anying
TK live broadcast to bring goods
Red man cooperation
Define product subcategories
Select corresponding celebrities based on tag pool
Reference dimensions for celebrity selection
Content verticality (style or category vertical
Update frequency (only less than once every 2 days)
Like and comment interaction rate (15%)
The rate of fan increase in the past month
Average views/fans ratio
degree of commercialization
Popular live streaming gameplay
free give awayfree give away
Buy one get one free
Get Over$10 get xxx
Fortune wheel
Top three bugeers, etc.
TK selection
Selection
U.K.
TOP5 categories
mobile digital
Lifestyle Home
Clothing decoration
Shoes and bags
Beauty and personal care
Suggested selling price is $8~$25
Product selection analysis
The demand for toys, novelties, jewelry, 3C, beauty and personal care and women's clothing is relatively strong
Clothing bags
Mainly women's clothing, including leggings, sportswear, socks, affordable women's bags, etc.
3C digital
The sales of high-priced mobile phones and affordable ancillary products, such as Bluetooth headsets, have increased sharply on TikTok recently.
Baby Products
The unit price of early childhood education and children's toys is relatively high, mainly in the range of $15-$45.
Beauty and personal care
It is easy to order beauty and personal care products from popular brands with medium to high unit prices and niche brands with high unit prices.
Indonesia
TOP5 categories
Lifestyle Home
Beauty and personal care
Living kitchenware
Clothing decoration
mobile digital
Suggested selling price is $3~$15
Product selection analysis
The demand for 3C categories, beauty and personal care, women's clothing, and household daily necessities is relatively strong.
clothing clothing
Mainly in plain basic styles, in Muslim areas, the traditional women's hijab is a daily necessity.
3C digital
The sales volume of mobile phones with low unit price is better, as well as the supporting products of mobile phones, such as data cables, headphones, power banks, etc.
Household daily necessities
Small home appliances, daily necessities (lunch boxes, storage boxes, kitchen utensils) with low unit prices, and consumables (paper towels, masks, etc.).
Beauty and skin care
Cosmetics with low customer unit prices have considerable sales in skin care products, especially body lotions, sunscreens, lipsticks, etc. Indonesia has a hot climate and abundant sunshine, so sunscreen is very popular all year round.
food
Strong-flavored seasonings, fast food, and snacks have good sales
Southeast Asian market
Advantages and Opportunities
RECP agreement
Related products can enjoy substantial tariff reductions and other preferential treatment
Demographic advantage
The total population is 650 million, the age structure is younger, and 80% have online shopping experience.
The epidemic has spurred the rapid popularity of online shopping
Online shopping will add 20 million new consumers in the first half of 2021
The market has huge consumption potential
Southeast Asia e-commerce revenue to reach US$120 billion in 2021
Southeast Asia’s e-commerce market is expected to grow to US$234 billion in 2025
Southeast Asia’s Internet economy will reach trillions of dollars in 2030
Live streaming e-commerce is increasingly popular
The year-on-year growth rate of digital marketing expenditure in the five Southeast Asian countries is between 9% and 16%. From a cost perspective, currently Southeast Asia The advertising display cost in the region is only 30%-40% of that in Europe and the United States, and there is a large traffic dividend.
Women and the beauty economy should not be underestimated
The size of the Southeast Asian beauty market will reach 300 billion yuan in 2025. In addition, the star-chasing economy is in Southeast Asia, Thailand, in particular, also has great potential.
Disadvantages and Challenges
1. The consumption level of Southeast Asian countries is low, the unit price of goods is low, and the profit margin of merchants is small;
2. The logistics infrastructure in some areas is backward, which lengthens e-commerce delivery times and drives up transportation costs;
3. Digital payment has not yet become popular, and cash on delivery (COD) is risky;
4. The coexistence of multiple languages and currencies puts forward higher requirements for e-commerce localization and comprehensive service capabilities.
UK market
1. The third largest e-commerce market in the world and the first in Europe
Online retail sales reached US$142 billion, second only to China and the United States. It is also the most developed e-commerce market in the world. One of the largest markets, online sales account for 19% of total UK retail sales. Far ahead of the United States (whose online retail share less than 12% of total sales).
2. Almost everyone is an Internet user
The UK's Internet penetration rate is 98%, making it one of the countries with the highest Internet usage in Europe.
3. Complete infrastructure and efficient logistics system empower the development of e-commerce.
The UK's infrastructure is also very complete, including an extremely developed logistics and transportation system - "same-day delivery" in the UK It is a very common thing, and it can even be delivered within the same city within 4 hours at the fastest.
4. Online shoppers are getting younger and have strong spending power
The average monthly online shopping amount in the UK is 193 euros, and consumers who shop online through social media are mainly concentrated in 15-24 years old