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Shopee operational focus
Shopee operations need to comprehensively consider multiple aspects and continuously optimize and improve to enhance store competitiveness and achieve better sales performance.
Edited at 2024-03-29 10:46:20- One Hundred Years of Solitude Character Relationship Chart
One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
- One Hundred Years of Solitude Character Relationship Chart
One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
- Project Management Process Template
Project management is the process of applying specialized knowledge, skills, tools, and methods to project activities so that the project can achieve or exceed the set needs and expectations within the constraints of limited resources. This diagram provides a comprehensive overview of the 8 components of the project management process and can be used as a generic template for direct application.
Shopee operational focus
- One Hundred Years of Solitude Character Relationship Chart
One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
- One Hundred Years of Solitude Character Relationship Chart
One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
- Project Management Process Template
Project management is the process of applying specialized knowledge, skills, tools, and methods to project activities so that the project can achieve or exceed the set needs and expectations within the constraints of limited resources. This diagram provides a comprehensive overview of the 8 components of the project management process and can be used as a generic template for direct application.
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- Outline
Shopee
site planning
The Taiwan station serves as a grocery store, constantly adding new categories to test products, and can also synchronize to other sites to test products.
Other websites are unified and synchronized to build vertical stores, which are light in weight, small in size and pure pictures.
Make the price ten times lower to attract clicks, and then set a minimum purchase price of 10 to increase sales.
Step one: Let buyers see it. Find ways to improve the store's weight ranking: high-quality product selection, low prices, and advertising to allow most products to be quickly and continuously placed orders, so that the store's overall sales can be promoted, and it will continue to upgrade to a larger traffic pool.
Step 2: Make buyers want to buy after seeing it. Find ways to increase conversions: set up limited-time coupons, describe selling points, maintain reviews, and reduce prices appropriately.
Step 3: Let the products that sell well sell more. Find ways to increase sales of single products: Make the price five or ten times lower to attract clicks, and then set a minimum purchase of 10 to increase sales.
The most common method is to do combination marketing and related marketing, using relevant products to attract customers to place orders, thereby increasing the overall unit price.
New Shopee Seller
Focus your efforts on the product and its optimization (main image, title, price, reviews, description). The entire store must be vertically coordinated. Personal practice is more important than learning. The front desk is looking for truly profitable products, constantly cultivating products, and looking for stable suppliers. As sales and reviews accumulate, orders will be made more profitably. Those who do not accept negative energy will choose to copy others. High customer unit price, high profit. Calm down and do what needs to be done. Concentrate on developing highly profitable sites
Slight changes in color, accessories, and materials, no need to open a mold, 1688 currency, no patent needed, buy from an old store, 10,000 to 20,000, small hit items, 10 to 20 orders a day, 78 orders are shipped stably, earphones, dog training device, There are quite a lot of seat belts to be cleared out, hundreds of them, and all stores place an average of more than 200 orders every day. Is there any product that has been out for a few years or a year or two and is still being ordered every day (dog training device, measuring bowl), so Haven’t you had any competitors for a long time? Stable products are also advertised. The price is a few dollars a day. Advertising bidding is intelligent. Advertising for old products is lower than for new products. The earliest and most stable products you link to are more than 20 to 70 people. Advertising is opened every day. How much advertising budget will you spend every day? ? Which products are being advertised? There are many products that have been ordered, and the performance has not fluctuated much. New products account for half of the main performance source. They are popular outside the site and are not followed or linked to. The ability to select products is the most important. It is far from being good at copywriting. If you sell it, optimize it better and then innovate. There will be opportunities. Look at the ranking to see the order volume, new products to see the list, feel the competition volume, capacity, profit, optimize Chengdu, order volume, and make differences. , just do what you can do, look at more products to see what is worth doing, look at more, select products for a week, if you choose too much, you will develop a sense of intuition, look at more, Advertising has a high point at the beginning, and then a low point, brand analysis, are you not afraid of being closed down and removed from the shelves? Don’t fake orders, promote new products at low prices, advertise discounts, communicate more with suppliers to make differentiation We often encounter insufficient stock, and not many are out of stock. When out of stock, links are removed. We develop two or three models every month, twenty or thirty models a year, and most of the products are eliminated and the inventory is cleared. Price war, no profit, it is difficult to launch new products, I feel it is difficult, stocking two or three hundred new products, last year you thought it was difficult, but you persisted, besides launching more new products, is there any other way? You selected a product last year that increased your profits. Do you think there was a certain amount of luck involved? What would you do if all options failed? Do it steadily, the orders and profits are relatively stable, the quality is relatively good, there are few negative reviews, and the cost is on average thirty or forty. You placed so many orders at the end of last year. How did you do it? ? ? How did you predict so many orders in advance to grasp the amount of stock in advance? An average of more than 2,000 orders per month, and now the average monthly inventory is 600,000 It usually takes a month to launch a library advertising➕promotion. We keep opening ads, adjusting budgets, adjusting words, and launching new products. The advertising fee for each product is about 10,000 to 20,000 US dollars. After the launch, we will get 78 orders a day. Orders can be placed. Low price ➕ discount ➕ advertising ➕ event, reviews often do not write reviews, few are reliable If you promote it with a high click-through rate but low conversions, then give up. The click-through rate may not necessarily be useful. Adjusting your advertising strategy for products with low conversions can be useful. If the price of old products is stable, don’t lower the price, and the profit will remain unchanged. In daily work, I have to do a good job of copywriting for new products. I have to do one or two products every month. Let them do the copywriting, outsource the photo shooting, open advertising, order processing, and after-sales. My daily work is to select products, let them do the purchasing, and do the copywriting myself. Review. Regarding shipping matters, I have rented a warehouse in Shenzhen and hired people to make products to increase profits. For niche products, I will send samples to have a look. The profits of old products will be used to support new products. It can even cost 100,000 yuan a month. To advertise, you need to be on the homepage. Competition among products is relatively low, and the market is also low. When advertising new products, budget depends on conversions. Are you not looking for profits in the early stage of the new products you promote, just to increase sales? If you want more sales, you can do more than brush orders and evaluate If you have not been followed or engaged in follow-up selling, you must go to the system for training. It is easy to sell at medium prices. It mainly sells kitchens and toys. Do you have a stable factory supplier that you can work with to develop products? No, look for suppliers based on products and do comparison shopping. The return rate is 5%. How much money have you ever lost? The most you can owe is 50,000 to 60,000 yuan. Aren’t you afraid that your capital will not be able to turn over? Now, the minimum is 100,000, and I worry that I won’t be able to transfer the funds in the future. You will definitely be afraid that you will always choose the wrong product, or that the order will suddenly go badly, and the profit will be enough to support it. Just do the US site. It will be more difficult to do in the future. Take it step by step and do it for two or three years first. I didn’t have an advantage when I entered the game. It was difficult at the beginning and I lost money. I chose the wrong product and couldn’t transfer the funds. The biggest success experience is product selection. Company registration 2000➕Brand registration 3000➕Monthly rent 300➕Procurement logistics and warehousing fee 5000➕Advertising evaluation fee➕Software fee➕Drawing fee, goods and payment, capital turnover is required
Amazon
subtopic
First, be very attentive; second, choose the product well; third, obey and do as you are told; fourth, review carefully.
One set of information opens 3 sets of 21 stores
Open 3 stores at each site (if you do well, you can find an investment manager to open stores again)
Taiwan station multi-sku puzzles with rich descriptions and discounts of up to 50% off
Brazil station white background image, no text, 50% discount
Shopee all in one store
Sellers only need to set the weight/inventory/main image/attributes/price adjustment ratio and be responsible for order delivery and payment collection.
Services provided
Automatic product translation and synchronization with other sites
Manpower: Shopee is responsible for product management and marketing activities.
Delivery: SLS can be used, just send the goods in the order to the transshipment warehouse on time
Operation: Decorate and beautify the store, design promotional activities, provide product selection suggestions and operational information every week
No fees, just fees and commissions
Manage product information, synchronize all sites, ensure inventory, and adjust prices (information on each site is updated simultaneously)
Order management, shipment, income (product settlement unit price x product quantity - transaction procedure - credit card processing fee)
The settlement unit price calculation method for the Taiwan site is: settlement unit price (TWD) ~ product Taiwan price - Taiwan hidden price x price adjustment ratio
Seller’s path to growth
Maturity stage: Start to consider the overall operation of the store, instead of focusing on the sales volume of a certain product, start to consider conversion rate, repurchase rate, and advertising placement
Development period: single person and single store (Taiwan and Malay), single person and multiple stores (after graduation of the first store), multiple people and multiple stores (recruiting people to form a team)
Taiwan's main website distributes goods in multiple categories and tests products and synchronizes them to other websites. Other websites are unified and vertical in the categories of figures, building blocks and plush toys.
New store breaks through
The store is well planned and set up, the customer base is well positioned, good products are selected, the products are optimized and priced before being put on the shelves, low-price attractors are made to accumulate sales and reviews, actively sign up for events, open advertisements, and frequently update the feed in small quantities and multiple times a day. Post updates, increase exposure and order probability, attract traffic outside the site, live broadcast, etc.
Reasons for not placing orders: product selection issues, products not optimized, prices too high, product quantity too small, low-price traffic flow not set, advertising campaign not launched
Product selection and optimization are key points, otherwise there will be no conversions even if you run ads.
Drainage money
The low-priced traffic models use off-stock products. The platform is generally popular and has a high repurchase rate. It is light in weight and small in size, and the freight cost for large-volume shipments is not affected.
Low-price traffic can be low-priced products or low-price SKUs. The discount setting should be large, and optimization should be done well before advertising. The minimum amount of SKU should be set for the traffic flow, and it should be related to the profit amount. Set a certain amount for free shipping. how much discount, and then carry out bundle sales to drive profits
Hot style
Products with great market demand, popular and popular products
Among similar products, high quality, low price and high cost performance
Just needed or seasonal products
Profit money
Bundle the other two sales, do optimization and product unique selling points (branded products, customized products, small and beautiful products, special products
A store should set up a traffic flow model (5% profit setting, which is lower than peers, or 0 profit) ➕Breaking money (main products, attracting traffic and making profits) ➕Profit money (30%~50% profit, the main profit model)
Multi-hit style gameplay: one or two small hit items in each category, rather than a single hit item
Differentiation: For the same product, the main image, title, SKU and crowd positioning are different from others, and the product function details are different from others to avoid homogeneity.
Segment the market, styles and people, and set prices within the market range. Only by segmenting the market can differentiation be achieved and a large amount of competition can be avoided.
Store type
vertical store
Refined operations
Highly vertical categories: For example, we only produce home textile products in the home furnishing category.
Major categories: all categories of home furnishings, such as kitchen, living room, storage...
Group positioning is more important than product category positioning, such as only students or white-collar workers
Large vertical category: selling women's clothing (accounting for 80%), and also selling belts, underwear and other clothing accessories (accounting for 20%)
Small but beautiful boutique category: re-create and optimize the title, main image, video, description, product features and appearance design by yourself
You can open multiple stores, each store has a vertical category, one store sells kitchenware, and the other store sells sports products.
Grocery store
What is popular is what is sold, procurement is troublesome, not professional enough, and customer trust is not high
Store settings
Store positioning, name, avatar, introduction, decoration, category planning, automatic reply, logistics channels
Store decoration is set up with new areas, hot sales areas, discount areas, and big promotion areas
The overall store thinking and crowd positioning are important. Many buyers will buy multiple products they want in order to save shipping costs. Therefore, the products must be related and complementary, and sold together.
We operate Taiwan, Singapore and Malay stations, we make luxury and lightweight products with high customer price (international shipping costs are too high), we operate Buddhist-style orders with precision, and we do less work and have higher profits.
Bind payment channel: activate Shopee wallet password, apply for Shopee letter account
Refund
Refunds at the beginning and middle of the month (only for orders that have passed the seven-day appreciation period)
For settlement in US dollars, choose continuous payment. Pay attention to exchange rate changes when withdrawing cash.
password
Wallet password: 55855U
logistics
Platform’s own logistics SLS warehouses: Dongguan, Shanghai, Yiwu, Quanzhou
When purchasing products, you can choose the nearest shipping location based on the selected warehouse location, saving logistics time and costs.
The customer places an order ~ the seller places an order to purchase the goods through the source network ~ the supplier fills in the courier order number in the background after delivery and operates the shipment and delivery forecast ~ the shipping logistics directly fills in the shipping address to the freight forwarder (within 3 days) ~ the freight forwarder collects After arrival, pack and paste the order and send it to a nearby transit warehouse ~ the transit warehouse will then send it directly to the local area or customer (7-10 days) (sea/air transport)
Store delivery: delivered to the customer's nearby convenience store for pick-up, including 711, FamilyMart, and Laifu (limited to 10kg or less, packaging size within 45cm x 30cm x 30cm)
Home delivery: Delivered to customers, including Black Cat, Home Delivery (limited to bulk commodities within 20kg, freight is more expensive, packaging size does not exceed 150cm on three sides)
Home delivery is a little more expensive than store delivery, and special goods are a little more expensive than regular freight.
DTS shipping days: Seller ships the goods - scanning is the first kilometer scan (for order details, you can view the logistics information, the first kilometer tracking, the shipment is completed within three working days, and the freight forwarder handles it) - shipped to the transit warehouse - cross-border transportation To local area - delivery to store for pick up
After placing the order, you must operate the shipment as soon as possible and scan the first mile. Otherwise, it will be regarded as late delivery and will be scored.
First mile tracking: buyer places order - seller (manufacturer) packs - prints shipping order - makes delivery forecast (factory sends directly to the freight forwarder near the transit warehouse, directly binds the express order number and can be tracked) - —Freight forwarder first-leg logistics scan—sent to transshipment warehouse
Communicate more with the freight forwarder, make clear remarks, and pay attention to details such as size, weight, special goods, etc. when transmitting products.
super material
If the weight or size of the oversized product is visually inspected during collection, try to put as little or no oversized products on the shelves as possible. Note the size in the description of the oversized product to remind buyers to choose home delivery, and set the logistics channel for this product to home delivery only.
Oversized materials will be intercepted and returned as abnormal items, and the return freight and logistics timeliness will be borne by the seller.
By default, China Seller Center will automatically open matching logistics channels for your store products based on the size and weight information you fill in the global product information.
Taiwan Shopee buyers like to place orders for multiple items at once, so it is recommended that you inform buyers of the logistics size and weight restrictions on the store homepage, and ask buyers to choose home delivery or place separate orders when purchasing multiple items; or set automatic settings in chat The reply informed of the logistics restrictions, and it is recommended to choose home delivery or place separate orders when purchasing multiple items.
For items that are overweight, logistics and distribution channels must be set up for home delivery, and for items that are overweight, freight costs must be calculated.
Selection
Product selection platforms: Recommended by bloggers on 1688, Pinduoduo, Yiwugou, Taobao, Douyin, Xiaohongshu, Weibo and other social platforms, other cross-border e-commerce platforms, and researching new and best-selling products from competing stores
Choose products with novel functional designs, easy-to-use and portable products
Similar products from celebrities
Seasonal high-demand products: back-to-school season, Christmas, etc.
It is a product that is light in weight, small in size, high in price per customer, and not subject to season and size restrictions.
Choose similar and related products that are popular
Light weight, small size, medium price but high profit, no seasonal products, no monopoly by brand giants, not fragile, products where buyers do not value the brand, not looking for quantity but only looking for profit, judged based on search volume Do you want to promote your product? Don’t make it too unpopular.
How to master: Read the Shopee weekly report (refer to making traffic models) ➕Front-end sales data (refer to making ordinary models) ➕Set traffic models/normal models/profit models/hot-selling models (create product differences, such as changing styles and colors)
Choose products you understand: for example, moms sell maternal and infant products, housewives sell household products, and girls sell accessories.
Learn to match related products for bundle sales: for example, those selling short skirts can match them with belts. You must have an overall store thinking.
Select customer groups ~ select suppliers ~ search and analyze product sales ~ mine related products ~ formulate specific needs of specific customers ~ create product differentiation ~ used to enhance product competitiveness and premiums
Try to stock all the products customers need - sell in larger quantities to get better discounts - and have a good product structure (household categories: kitchen supplies, bedroom supplies, bathroom supplies, cosmetics, children's supplies)
shopee market weekly report, self-service product selection service station, using hot search words to summarize, there are similar products of popular products
Product selection ideas: Pay attention to hot searches and hot-selling trends - pay attention to the latest products and latest models - more searches but fewer sellers - popular products on Douyin and Xiaohongshu e-commerce platform - don't choose hot products or too unpopular products, refer to outstanding peers for product selection
Select products based on seasons and trends, keep up with suppliers' product development trends, look for popular new products, and then find new related products to compete in terms of main images, descriptions, details, positive reviews, delivery speed, and discounts. Open advertising test product selection
Each category should set up at least 3-5 low-priced attracting models, and then bundle the attracting models with profitable models/new products, and combine them to set add-on discounts and package discounts to drive sales of profitable new products and increase the order amount.
Check out the new product reference selections on professional hypermarket stores to avoid detours
Find target store
The unit price per customer is high. This store cannot be a store where low prices are used to increase sales. This kind of store is unprofitable and tiring.
Preferred stores. The listing quality of preferred stores is generally better than that of ordinary stores.
1. In the early stage of opening a store, you can sell more goods and test what products the market likes by putting on the shelves different types of products. 2. Then select products with good data or good sales among the products you put on the shelves, and focus on analyzing the categories and characteristics of this product. Market data 3. The final step is to dig deep into the market and categories based on this product, and finally achieve the effect of verticality of the category and verticality of the store (vertical means that the product types in the store must be consistent Author: Chengyi Link: https://zhuanlan.zhihu.com/p/531851559 Source: Zhihu Copyright belongs to the author. For commercial reprinting, please contact the author for authorization. For non-commercial reprinting, please indicate the source.
1688 Procurement
Enter the product name or picture to search ~ select a strong merchant ~ sort by the number of transactions ~ select the shipping location based on the shipping time and transit warehouse (arrive at the transit warehouse within 3 days) ~ select the style and attributes ~ place the order and send it to the freight forwarder
When purchasing, please make sure that the pre-sale amount is not ready-made, as it will affect the delivery time.
1688 is looking for a delivery rate above 10%
Do not purchase products that have no sales volume, pay attention to the minimum batch quantity, pay attention to whether the supplier has actually shipped the goods (there are fake shipments), check the logistics in time, find strong merchants (qualified) in 1688, and do not choose ones that are too cheap or too expensive. The quality is average. If you have any quality problems, please contact the manufacturer.
Optimize suppliers, accumulate factory supply, and stabilize low prices
Profit-boosting purchases
Stock up on low-priced diversion models to cope with sales volume
Reasonably set delivery times for hot-selling products: all are set to be shipped within 7 days. Other products are set to ship within 2 days
Pay attention to various major promotion nodes and purchase in advance
Focus on formulating purchasing plans
Product pricing
Procurement cost Profit Freight forwarding fee SLS seller freight Activity service fee (if any) Order gold Transaction fee Exchange rate fluctuation
Cost Profit Fixed freight forwarding fee of 3 yuan Fixed platform shipping fee of 6 yuan (within 5kg) Platform usage fee (varies based on selling price, commission is not included in the first three months)
Use official pricing tools
The fixed additional cost of an order is at least 9 yuan, and the selling price must be at least NT$40 (order fee is 2-3 yuan, fixed fee cost is 5.6 yuan, and various platform fees are 1 yuan)
Calculate the shipping fee paid by the buyer into the selling price, and then run a free shipping promotion
For beginners, set the low point in the first three months, and refer to other store pricing to get the middle value.
Install pricing plug-in, pricing logic, and make daily work plan
Use a master to set up 30% profit after collection and release
Low-priced traffic-draining models are priced at no profit or small losses in the early stage, and low-priced products will also suffer small losses.
A 50% discount means no profit but no loss. It can be used as a discount for the new store to accumulate sales and reviews in the early stage.
A 40% discount is a 15% profit margin, which can be used as a profit discount after the store has a certain sales volume to start making profits.
Product optimization
The title only displays 20 words: Western store name ➕ Attractive promotional words (you can refer to Shopee’s commonly used promotional words to copy and modify) ➕ Product name ➕ Attribute words (functional material color) ➕ Applicable scope and crowd. Do not directly copy other people’s words. , it must be differentiated, which will directly affect search traffic. Keywords must be well written and comprehensive. There is a place for word search in the backend of the platform. Use more long-tail word characteristics.
Product name, selling point, attribute modifier, model, style and positioning. Keywords should be precise and concise to highlight the selling point. Use hot words to separate the main keywords with spaces and put them in front. Don’t change it frequently, don’t change it when the platform has heavy traffic, and don’t change it too much. word
Source of title keywords and establishment of keyword inventory: keyword acquisition software, Shopee weekly report, similar hot-selling products and their buyer reviews, shopping side search drop-down recommended words, sales coaching in shopee backend business analysis, shopee keyword advertising creation Automatic recommendation
Add more long-tail words, product scene words and related product words (cup, cup brush) to the cup title.
Organize peer keywords and advertising key words, and then use title formulas to optimize the combination
Sources of title keywords: weekly market reports, sales coaching, front-end searches, keyword advertising recommendations, title imitations of similar hot-selling products, and third-party software. Analyze and summarize which keywords are used most frequently from each channel
Main image optimization: Find the same model on Taobao and replace it with good pictures (various angles and scenes, high definition)
The product attributes, specifications and usage scenarios in the first picture should be comprehensive, clear and attractive. Use white background pictures as much as possible. The use effects and selling points should be highlighted, and discount information should be displayed. The supporting pictures should show specifications and details.
Try to upload videos
Key words are added to the product description. You can refer to peers, but the product attributes are spelled incorrectly. The main descriptions include: store introduction, product selling points, product information and precautions, FAQs and after-sales service terms). You should put yourself more in the perspective of the customer. Understand user needs and solve user pain points and doubts. The information should be as comprehensive as possible and include hot search terms #tags
The description should be close to consumers' psychology, the language should be vivid and easy to understand, and the description should be familiar and close, supplement the information and key words that cannot be fully displayed in the title, describe the product highlights, basic information and packaging in detail, and carefully guide customers to understand the product. Key points on how to use the product, write down questions and answers about buyers’ concerns about the product, so that buyers can reduce inquiries and place orders with confidence. The layout should be concise and clear.
traffic mechanism
Comes from recommendations (create store labels, position well without clutter, and turn on ads) ➕Search (improve and optimize titles and main images) ➕Fans’ attention (you can actively find and follow fans) Actively report for events and turn on ads
Don’t rely on advertising, focus on optimizing titles to increase search rates, use words that accurately match local parlance, and include relevant hot-search keywords in the background, and include more new ones.
traffic source
1 Use the product pin function (each product is pinned once every 4 hours or 5 hours, and 6 products are pinned each time), only for products with low sales volume and new products. Pinning products with good sales volume will affect the ranking. 2 Activate product keyword advertising and related advertising 3. Keep updating continuously. 4. Optimize title keyword search and category search. 5. Actively participate in various activities (less paid activities, you can participate in official activities, Double 11, 12, New Year Festival, etc.) 6. Actively follow fans of similar stores 7feed Post wall dynamic publishing 10. Do a good job of tagged recommendation traffic for the store. 11. Free shipping and shrimp money rebate activities 8 Plan various activities of your own (pay attention to calculating the shipping cost, get xxx off when you spend xxx, and free shipping when you spend xxx) 9 Facebook/ Instagram/ line/ Youtube /TikTok to attract traffic outside the site
conversion tools
Additional purchases, rebates of shrimp coins, shipping discounts, attention gifts, store manager recommendations, discounts, promotional combinations, discount coupons
Test payment
Set a reasonable price, not too high but not too low
Driving traffic for new products - open ads, post Shopee updates, and bundle new products with existing hot-selling products to attract traffic for new products
Test for about a week and select the products that have orders
Delete products with no traffic and optimize products with traffic
If there is traffic but no conversion, further optimization should be done carefully.
The number of items to be tested is usually 5 to 10 items.
Follow the sales
You can follow the seller, bring the products of your peers and re-edit ~ upload your own store (don’t follow the seller too many products)
Follow-up selling is suitable for products with average sales volume. Redesign product details to surpass them. Products with too high sales volume are not suitable for follow-up selling. The competition is too great. If you want to follow-up selling, reduce the price and sell it at a lower price.
After you find a hot-selling product, you can look for the same product with different details, such as another color, pattern, pattern, etc. Don’t buy the exact same product.
Use Tao Data and Zhixia tools to verify competition and potential models, and find similar models to follow. Advertising investment return ratio calculation
Order strategy
1. Find a way to get orders for new products: first increase the price of best-selling products, and then give new products as gifts, or directly offer half-price add-on discounts, or send fewer accessories to buyers and let buyers use the new product link to place orders for reshipment. Old order accessories 2. Find ways to increase sales of old products: add ultra-low-price SKUs to attract traffic to the old products, and then delete the low-price SKUs after the sales increase, or use low-price models to advertise for volume orders, and then change the page information to high-priced ones. Price and product information, add SKUs of product accessories separately, so that products and accessories can be purchased separately to increase sales 3. Find ways to get good reviews: After receiving the goods, send buyers cheap and exquisite gifts free of charge, allowing buyers to place orders at low prices from the links of already-ordered or un-ordered products.
Make the necessary accessories and gifts in the product into separate SKUs in the same product link, and then let the buyer place an order with the purchased product from other product links for 0 yuan and receive a customized gift for free (but the delivery is only Specify gifts and do not send the products in the link), so that when buyers buy a product, they need to place an order for 3 SKUs ➕ a new product link. If I place a single product, I can get 3 sales reviews at once, and also bring another one Sales evaluation of other products can kill three birds with one stone
Make a SKU with free shipping instructions. You can enjoy free shipping discounts when purchasing this SKU, which can increase sales. Many buyers value free shipping, or I will only make a unique one in a high-profit hot-selling product. Enjoy the free shipping SKU, so buyers can enjoy the free shipping discount by purchasing the free shipping SKU from my high-profit hot-selling products when placing an order.
Product selection ideas
1. Choose high-quality new products that have not yet exploded (profits are cyclical) 2. Choose high-value differentiated products to solve the needs and pain points of specific groups of people (living alone/lazy people/post-00s/enthusiasts in a certain field/spiritual products) 3. Explore the concerns and needs of netizens from various popular local app communities and look for potential trending products. 4. Find extensions and similar upgrades of popular products from various e-commerce platforms’ best-selling lists and product selection tools 5. Earn money from poor information by doing transportation, earn premium money by improving brand quality, earn awareness money by knowing the product better than customers, and make quick money by imitating competing products and surpassing them. 6. Exercise sensitivity to market demands and trends, improve business thinking, and explore potential business opportunities.
Marketing activities
Product discount settings. The daily discount is 20% off, and the big sale discount is 60-30% off. Don’t exaggerate the discount. Delivery/free shipping for purchases over 199 yuan, set a profit of 20 to 30% ~ the original selling price is set at a high point, and the profit can be adjusted later through the level of discounts
Store coupon settings: 5 off for purchases over 199, 10 off for purchases over 299, free shipping for purchases over 899
Package offer
Discount Percentage: Applied to items in the lower price range to make bundle offers more attractive.
Discount amount: Applicable to products with a small price difference. The effect is more intuitive when applied to higher-priced items.
Set price: suitable for products with small price differences, and can be used to clear out leftover goods. Because prices are fixed, buyers tend to choose the highest priced item.
Complementary products suitable for use together as a complete set. Use hot-selling products to match new products/profitable items (clothes, hats, shoes, bags) (facial cleanser, facial cream, facial mask). There are also products suitable for stocking up (multiple discounts can be set for the same product or similar consumables, such as paper towels, facial masks and other consumables)
Suitable for light and small items, otherwise large quantity and heavy weight will lead to high shipping costs.
Add to purchase
Add-on offers are suitable for complementary products. Buyers tend to buy products that can be used together.
The logistics method of the add-on product must be the same as the logistics method of the first main product.
You can use additional purchases to set up full bonuses, and you can give away relevant low-priced traffic-draining products.
Free shipping settings: Free shipping for orders over 899
In order to meet the free shipping standard, some buyers will match other related products, so they must do a good job in stocking and selecting products.
Sign up for official events
Improve store weight
1. Create popular/draining models in the store (choose TOP10 products, which are affordable, practical, and cheaper, launch advertising campaigns, and maintain good reviews and text comments) 2. Set up marketing methods such as additional purchases. 3. Shop decoration and style 4. Analyze the crowd portraits of store fan groups & targeted product selection direction 5. Continuously develop popular products & maintain profitability
Good product selection, various marketing tools and activities, optimization of titles and descriptions, store decoration, and evaluation accumulation
Relevant advertising
Relevant advertising is suitable for: - Good value for money - Products with many sales and reviews - Free shipping and cash rebate is a bonus if you submit it - Preferred sellers are a plus
Similar product recommendations, discovered every day, you may like it
Advertisements are placed on products recommended by Shopee (displayed below the details page)
Set in my campaigns, bids are set to the lowest price
Suitable for products with high sales volume and high profit
If there is no traffic or no orders after opening the advertisement, you must modify or stop it in time.
High CTR (click-through rate): Mainly because the main image/price is attractive. Because many products are already available in China, the main images are basically similar. The main reason is that the price has a great impact. High CR (conversion rate): Mainly because the price/reviews/descriptions are attractive, sometimes because there are many variations, for example, you have a complete range of colors. Low CPC (cost per click): The CPC of many big words is very expensive, and tapping the blue ocean market, precise vocabulary, and reducing CPC is one of the goals of advertising optimization. High ROI (return on investment): Of course, the higher the input-output ratio, the better.
keyword advertising
Keyword advertising is a prominent position on the search page where my ads are displayed.
You can increase exposure, sales, and control expenditures (control your own advertising expenditures)
Select the product I want to promote, and determine the product title, main image, description, and detailed information.
Select keywords related to the product. You can use the ones recommended by Shopee or add them yourself.
Set a CPC price for each keyword
Set the advertising budget and duration (the buyer will only be charged when he clicks on the product, and it will be deducted from the advertising deposit. Repeat clicks by the same buyer will not be deducted repeatedly)
It is suitable for new products and can be used to test models to see if there is traffic and sales. The other is used to research and discover the keywords and specific attribute requirements of the product, and adjust the title and expand product attributes based on the keywords.
Keyword advertising is suitable for: - New product testing - Explosive items continue to explode - Drainage products attract large amounts of traffic
Open advertising strategy
Opening an advertisement in a new store may not lead to orders, because if a product with no sales volume is advertised, buyers may not feel confident placing an order. It is best to introduce the price to attract traffic and accumulate sales and reviews before opening an advertisement. The purpose of opening advertisements in the early stage is mainly to test the product. Find keywords
When opening advertising, you also need to consider the cost and budget, formulate an advertising plan, when to open it, and for how long.
Be sure to find precise keywords to open ads, do not use broad keywords
Lower the bid for high-cost, low-conversion and low-click keywords or delete or replace them with new words, and then open related ads as appropriate.
The more words, the better. It is best to have a stable number of more than 20. The main priority is precise words > big words > long-tail words, and matching words related to the attributes of the product.
Mode 1. Pursue high input-output ratio ROI Need to focus on [sales amount and investment-output ratio] Strategy: 1) Product selection→Choose products with competitive prices and styles 2) Word selection → Choose big words first and broad words, then choose small words more precisely. 3) Mode→Platform lowest bid broad match 4) Adjustment → If the input-output ratio ROI is to maintain capital, increase the bid. If the input-output ratio is lower than ROI, switch to precise matching of small words; products that perform poorly will pause advertising and add new products.
Mode 2. Pursue high traffic Need to focus on [number of views and click-through rate] Strategy: 1) Product selection → Products that are hot on the market and have low prices 2) Word selection→Continuously add new keywords 2) Pattern → Broad Match 3) Adjust → Increase advertising bids for products with high views and clicks
Big promotion work
Festival marketing throughout the year is no different from that in China, with the majority in the second half of the year
Complete product information in advance: size, material, quantity, content, usage scenarios, validity period, precautions
Carefully check price settings, update inventory, and make sure keywords are in place
Optimize store decoration in conjunction with activities, change store signs, create a big promotion atmosphere, set discounts, and set up partitions (hot sale areas, discount areas)
Respond to customers in a timely manner to avoid losing the opportunity to place orders
Prepare reply templates in advance (chat)
Timely delivery, asking if you want an invoice, whether you are in a hurry to deliver, freight issues, no returns, etc.
Big selling operation strategy
Always pay attention to data: number of clicks, page views, number of visitors, keywords, rankings, sales
Pay attention to conversion rate
Design multiple product templates and choose the one with the most views
Set a win-win price for both parties: not too high or too low, give each other benefits, trust, cooperate, and do more promotions
Actively communicate with buyers: reply in a timely manner without interrupting too much, pay attention to the customer's delivery status and satisfaction, and give good reviews (gifts for next repurchase)
Promotion area activity matching: reflect discount information, show sales, xxx recommendations
Pay attention to the improvement of unit price per customer
Price per customer ~ total sales (excluding discounts) divided by the total number of customers
Related Products: Product bundles related to the product
Useful promotion: 100 off for orders over 300, buy two and get one free
Multi-use options: recommend products with other attributes and styles to customers to increase order rates
fan marketing
Urge buyers to receive goods in time, block malicious buyers and avoid losses
Do a good job in evaluation: send small gifts, package well, thank you letters, customer service
Store tags will be recommended to people with the same tags to attract attention
Increase fans: Take the initiative to find stores in the same industry and follow their fans. Fans may come back.
Using fan software and continuing to update will also get more recommendations, 20 per day
Regularly organize activities and launch new products (event information is displayed on the homepage), display and push it to fans, and guide them to like and place orders.
Buyers who convert to add purchases
Set up coupons to reduce discounts
Proactively recommend new products
Solve customers' concerns about ordering, respond to buyers' chat inquiries in a timely manner, and do the details well to encourage buyers to place orders.
Improve conversion rate
Using Sales Funnel and Product Diagnostics in My Data
Sales funnel: View visits and placed orders, solve these two problems in a targeted manner, and convert them into orders (adjust description, main image, price, classification)
Product diagnosis: In the face of negative reviews, solve the problem, appease buyers by giving coupons and gifts, change reviews, and optimize low-conversion products. If the visitors and conversion rates are very low, they can be removed from the shelves. If there are many visitors and low conversion rate, consider optimizing descriptions, pictures, prices, and reviews.
Shopee live sales
Live broadcast on Shopee app, increase fan interaction, online display, and activate the live broadcast function: https/wj.qq.com/s2/5233471/a657
Overseas warehouse
As the order volume becomes larger and larger, you can choose overseas warehouses to save on shipping costs and transport the goods to the site city where they are sold to achieve local delivery and local distribution.
High-quality sellers can receive invitations to enter warehousing, or they can register on their own. After passing the review, they will report to their account manager the goods that need to be reported to overseas warehouses. After passing the review, they will start stocking up and find a suitable first-leg logistics provider (from the purchasing place to the selling site). (Ground), 7 days by air, 15 days by sea
avoid being scored
Uncompleted order rate (an order has been placed and paid, but the order is canceled or a refund is requested) ~ uncompleted orders divided by (uncompleted orders ➕ net orders), the uncompleted order rate cannot exceed 10%
For example, out of 10 orders, 2 were canceled, the number of orders is 8, the number of canceled orders is 2, and the unfinished rate is 20%.
Poor-quality listings: There are other irrelevant words in the product description, obvious errors in product classification, false low prices and discount displays to divert traffic, use of other regional languages, repeated listing of two identical products, counterfeit and fake products, and incorrect attribute filling. , The picture is not clear and the picture is too small, leading customers to pay attention to other platforms
In short, to avoid being scored, you must carefully fill in the information of each product on the shelves, optimize the title, the key words must be accurate, the pictures must be clear and attractive, the attribute information must be correct, the category must be correct, etc.
Late shipment rate: In the first seven days, the first mile was not scanned. Use the first mile tracking function (shipping fee to the transit warehouse), and the shipment scan must be completed within three days after placing the order.
Violation of listing rules
Infringement, copied goods, contraband, duplicate goods (Taiwan website checks very strictly)
Late shipment rate
Did➕2. The product will be subject to arrival at the transit warehouse and scanned for shipment, rather than the seller's click-to-ship operation.
Operational minefield
Store association: You cannot operate multiple stores with different licenses with one IP, and you cannot register different stores with the same information. It will not be checked after 3 months. You can use vps login to avoid this.
Products banned from sale and removed from shelves
The category is wrong (women’s clothing is placed in men’s clothing)
Points will be deducted for repeated listings (listing by the same seller in the same store, such as a pair of shoes on the shelves twice). Repeatedly uploading the same product with other sellers can be avoided by modifying the key information of the product (title, description, picture, picture link)
Misleading Pricing: Setting a price that is too high or too low without actually selling the item listed
Contains too many irrelevant keywords
Banned products listed
The QQ number, watermark, QR code, and external network link are published in the picture.
Increase the selling price of the product before the promotion. Do not directly change the fixed price. Use the discount to adjust the price.
Platform rules
According to the latest Taiwan Shopee related laws and regulations, the following products will not be sold: empty Apple/Android mobile phones, other Branded mobile phones, tablets, power banks, selfie devices, Bluetooth products, child seats, car safety seats , condoms, trolleys, flea products, air conditioner/TV remote controls, radios, TV boxes, routers, wireless keys Disk/mouse/headphones/speaker/microphone, laptop computer, smart wearable device, animal, plant and agricultural products, insurance Health food, body fat and weight scale, perfume.
The platform prohibits the sale of any fake/imitation goods , once discovered, the product will be removed from the shelves immediately, and stores with serious violations will be suspended.
theme
Buyer returns and refunds
Cod is not taken
If the customer cancels the order when we ship the goods, there will be no impact, just agree directly
We have already shipped the goods, and we need to confirm the return and refund. In this case, if you have not scanned it when you arrive at the transit warehouse, you can directly agree to cancel the order, and then the product will be sent back paid (you will lose some freight, and cannot refuse)
If it has been scanned, you cannot agree directly, otherwise you will lose all your money and goods. At this time, you need to contact the buyer why you want to return or exchange. You can send a coupon and explain the situation.
Avoid this situation: Look at the customer's pickup rate. If it is lower than 95%, ask why orders are frequently canceled before shipping. If it is higher than 95, it can be shipped directly.
Handling of returns if customers are not satisfied after receiving the goods
If the price is less than 20 US dollars, both parties can negotiate between themselves. If the goods cannot be returned, it is better to give them to the customer directly and ask for a positive review. If the price is more than 20 US dollars, you need to return it.
return policy
If the seller does not respond within 2 days of the buyer's return and refund, and the product is less than $5, the platform will refund the product directly. If the amount is more than 5 US dollars, the platform customer service will contact the seller.
If the seller replies within 2 days, the refund will be issued after the seller agrees.
Secondary sales policy for high-priced items
Use exclusive new stores for unified sales, the price is the same as the original price
If the sale is successful within four weeks, you will receive payment Unsold items will continue to be sold or returned to the seller for free.
The buyer needs to apply for a partial refund after receiving the goods.
Buyers need to contact local customer service. Buyers also need to contact local customer service if they want to change the delivery address.
Taiwan: support@shopee.tw/.com.my/.sg/.co.Id/.th……0266366559
Operation experience
Orders are processed in the morning (customers usually place orders at night) - orders are placed and shipped in the afternoon - new products are released from 8 to 10 pm (online shopping time for Taiwanese customers)
Set up pre-sale payment and send it out at once to save on shipping costs
Please take good care of your customers, refer to the best sellers to select products, look at peer prices and products, and pay attention to the purchase limit settings.
Products that are too expensive are not suitable for sale on Shopee and their consumption level is low
It is important to understand the product and customers, and the ability to learn and execute in the first three months is very important
Sku: There are five colors in one product, each color is a SKU, that is, 5 SKUs
Spu (model): One model is one SPU, and 10 models are ten SPUs.
Open more stores and introduce more new products. The more products there are, the greater the chance of placing an order. The price should be based on that of peers. The price cannot be higher. Hot-selling products have almost no profit, but they can be used as diversion items.
Standard monthly income of 10,000
Learn the basic gameplay of the platform Strictly follow the method Persist in placing orders steadily for one month Spend at least 4 hours a day Open at least 3 stores at different sites Communicate and share with peers to continuously learn and become proficient in product selection and operations
Product selection, operation, pricing, execution, learning, persistence
When doing drop shipping, you must segment and differentiate your products, create a premium for your products, and classify the styles of specific groups of people.
Daily work (make daily work execution plan)
Select products, find sources of goods, continuously add new products in different periods, optimize (write titles and descriptions, change main images, set prices), pin them to the top, set coupons, discounts, report events, open advertising and test payments, track logistics, and do a good job Customer service, accumulate good reviews, fan attention and interaction, and attract traffic. Analyze product selection based on background data, discover problems in the store and make adjustments. Benchmark the operation of competing product stores, check changes in keyword rankings, accumulate and track hot search terms and Establish a vocabulary, regularly plan some in-store activities, adjust advertising settings, and promote product advertising activities according to the platform's marketing rhythm.
No order will be placed if there are visitors
If there is an additional purchase, further optimize the product, price, and store structure (to form an associated purchase). If the bounce rate is high, it means that the product is not matched enough, and the accuracy of the keywords must be adjusted.
Without advertising, there will be no orders, because there is no referral traffic. New stores mainly need to do a good job in store positioning and decoration, segmentation of people, and whether the main category/product optimization is related to store positioning, so that the platform can be labeled with a unique label and recommended to relevant customers. Buyers, when receiving recommended traffic, need to analyze more data.
Search traffic can only be achieved by stores with a certain sales weight. The biggest role of advertising is not only to test products and keywords, but also to increase sales of products that already have sales.
Tags on the platform are based on store settings and classifications, product pictures, titles and prices. If the product has a high number of click-to-purchase likes, it will be recommended to more buyers, similar to Douyin.
High-level operations: product operations (product cycles and specific groups of people), store operations (relevance between products and bundled sales), grasp of the general rhythm (product selection-supply chain-new launch-promotion-explosion), To build a shopping mall, every action is related to whether to achieve revenue, pay attention to products and consumers, have strong logic, old products drive new products, control the operating rhythm and direction of the store and formulate sales growth plans, understand store diagnosis, and understand the market and consumers
Execution operations: listing, optimization, promotion of activities, advertising, customer service, and delivery
Understand planning: understand consumer groups, plan store and product layout and product creation
Understand the overall situation: launch which products at what time, refine good products, and eliminate bad products
Understand products and customers: What customers want is not the product, but the value and needs behind the product.
Understand promotion, traffic rules and platform rules, understand data analysis, understand customer communication, understand copywriting design, understand supply chain,
Medium to high customer unit price, sell unpopular but attractive products and vigorously promote them, have reverse thinking, breast enlargement-breast reduction
The essence of business: poor information (I know what you don’t know), poor cognition (I know what you don’t understand), poor performance (I did it first but you didn’t do it), poor technology (I improve but you don’t move), poor resources
Expand new traffic promotion channels (Douyin Xiaohongshu tk fb), constantly explore new products to maintain low competition and profit levels
E-commerce products are the focus, and operations are the icing on the cake. I have made two popular models, but the traffic order is not particularly stable. The order conversion rate is directly related to the basic data and weight of the product selection and store. Operations are just the icing on the cake. At the beginning, you can pursue the store data and weight of the single volume. In the later stage, you still have to focus on profits. The superficial sales volume does not mean anything. Operational work: selecting products, putting them on shelves, optimizing title keywords, descriptions, main images, adjusting discount pricing, reporting events, running ads, handling shipments, after-sales, data analysis to improve conversion rates, stocking overseas warehouses, maintaining good reviews, and doing a good job Product matching sales I make posts in the category of cute women's clothing. I've been doing it for two years.
Good product selection is a timely help, and operational optimization is the icing on the cake.
Operational work: 1. Handle various matters in the store (handling shipments, logistics follow-up, collecting items, urging evaluation) 2. Analyzing peers and market data for big sellers and novices, researching and selecting products to put on shelves, and launching advertising, testing, and payment optimization. Continuously select products, maintain orders and profits, and cope with the elimination cycle of old products
During the low period of debt: put down your personal life, make a living first, maintain a good attitude, keep fit and maintain your body, maintain your daily income, don’t do anything that requires long-term investment, study on the side, look for new opportunities, and try and make mistakes at a small cost
When choosing products, you should choose new products that are selling well on similar platforms and popular models for beginners. The prices are lower to grab traffic and order volume.
For advertising, if you bid very high to get clicks and top-ranking products, it means there is a lot of competition. It is not recommended. You need to choose products with low prices and clicks. The competition is small. The technology of advertising is to control and reduce advertising costs and promote the same conversion
For multiple links on a product, use different main images to measure click-through rates and keep the highest one.
Develop SOP standardized operating procedures to make it more efficient and professional
1. Data analysis capabilities for accurate product selection. 2. Product operation (price, design, differentiation, crowd, selling points, supply chain). 3Daily operations, understanding of platform rules, traffic acquisition, advertising optimization, and solving various problems
How to improve with high clicks and multiple purchases but no conversion: high pricing, incomplete product information, no coupons, free shipping, and no sales evaluation (replenishment order)
Traffic source: There is no natural traffic for new products and new stores, and the ranking is too low to be seen. Ads need to be opened to increase the weight (click on the shelf to purchase)
Products that big sellers don’t like and small sellers can’t find, avoid high-volume products.
If you have a high click-through rate and purchase rate, you will also have the opportunity to be on the homepage. Related ads will appear on the homepage for recommendations.
The first step to solve the traffic problem after listing is to optimize the main image. If you don’t optimize other things first, the traffic of the activities you report will be smaller.
The number of clicks on an ad is very important. Don’t rush to place an order. The click rate will increase the weight. If the conversion rate is too low after the ad is turned on, the traffic allocation will be reduced.
Seek profits, not quantity, make more difficult products, do things that others don’t know, and do things that others don’t want to do.
Data analysis: click rate, conversion rate, roi constantly tests products, vertical groups, vertical gender, vertical scenes,
Product advantages, product display, operation to grab traffic and issue orders
Increase sales: Cultivate popular models, product advantages, price, function, style, main picture description, operational capabilities, launch advertising activities
Look at the new products shared by bloggers, don’t look for ready-made products on 1688
Search, advertising, activities, content traffic, off-site traffic
If the product is not good, no matter how low the price is, it’s useless. You can’t see it yet.
Product selection, peer search for new potential models, data analysis, careful optimization, and confirmation of supply, inventory and weight
Let the traffic come in first, then optimize, use excellent store titles, and search for popular words
Take new tests every day and look at peer data every day. Find the products buyers want and like
Use paid traffic to leverage free traffic. If paid traffic is click-converted, more natural traffic will be generated.
I really like e-commerce, and enjoy the fun and sense of accomplishment of choosing good products, placing orders, making profits, and getting good reviews.
Look for product inspiration and market demand, conduct in-depth data analysis and research to determine whether it can be done, determine product portrait (pricing, selling points, crowd), product design, supply chain production and delivery, launch operation and promotion, and post-test data performance (upgrade or abandon)
The way out for small sellers is not to touch popular standard products. Go into niche market segments that big sellers look down on. Make non-standard products with unique designs. Don’t overly pursue hot sales to ensure profits and unique competitiveness.
When you see a good product, first evaluate the logistics and purchase costs, and then do market analysis (future trends, market capacity, competition and monopoly, look at new products), and then based on the benchmark new products, you can see that there is no room for differentiation, which is difficult. How big is it? How long is the production cycle?
A lot of research was done in the early stage. The early stage was the accumulation of losses at low prices, and the theme of stocking up in small quantities and multiple times was to seek stability.
Publish multiple products at the same time, horse racing, filter out good products, the randomness will be greater, and there is a certain amount of luck.
How to find the blue ocean in the red ocean, give away the popularity of the red ocean, choose products that cannot form a monopoly, high customer unit price, personalization, good sales volume, redesign and development
The first step is to analyze the data; find the 20 best-selling similar products, find out the most discussed product attributes (color, quantity, styling material) in the comments, organize the data to see the proportion, the second step is to analyze the seller data, and study the top 100 Name similar products and find their core differences. The third step is to compare data and find room for differentiation. The fourth step is to conduct secondary analysis of buyers (buyer comments, social media feedback, market research
Correct product development ideas, find ideas for research, development and design based on benchmark competitors, and try to differentiate based on them. What is involved is low-value standard products.
Stress relief products (sleep aid and relaxing massage) Don’t give up on this category
Losing first and then making profit is the way of capital to achieve monopoly. Ordinary people will only encounter price wars if they do this
daily work
Carefully research new products on the shelves every day Optimize traffic and purchase products every day Multiple reviews, adjustments, multiple learning and improvements
Select products carefully, don’t make low prices, make products with competitive advantages and thresholds, and make money that others can’t make.
Product selection for novices: Look more at platform products, use statistical data to make adjustments, learn from peers, and summarize your own experience. Lack of competition, customization, style segmentation, gender group segmentation, professional segmentation, new models from old sellers, popular models from new sellers,
Differentiation (appearance design, combination products, packaging services) multiple channels, high customer unit price
Current problems in the store 1. Low conversion rate...increase traffic and purchase of stable products, sales, reviews, page optimization 2. Low weight... open ads to increase click-through rate, like rate, and place orders at low prices 3. Traffic is low... buy more high-quality products, and look for hot-selling products to attract traffic.
The higher the ad bid, the more intense the competition. The lower the bid, the better the ranking and the smaller the competition for clicks.
We need to make the product change in the direction of good click-through rate, additional purchase rate, conversion rate, exposure, and high-quality reviews.
How can the same product stand out in the face of competition from established products? Make a unique point of difference for the same product, price it appropriately, and add unique keywords instead of big words to get excellent and accurate click-through rates and conversion rates.
Old sellers spend their energy on how to improve the competitiveness of their products and focus on product selection, and then focus on operational skills.
Dimensional considerations for product selection: 1. Whether the market capacity still has its own place. 2 Profit margin, advertising cost and conversion rate must be balanced. 3 Competitor research (whether product development strength, capital investment and operating methods are strong). 4. The degree of monopoly (the page ranking is still considerable after 200, the degree of brand monopoly, the degree of monopoly of the top seller). 5. Product core competitiveness (the product itself is different, and the product has many reviews and prices). 6. Difficulty of promotion (products that value the number of reviews take too long to accumulate, and the cost of promotion is high)
Product selection is the decisive factor, and operation is the icing on the cake. It is analyzed based on the backend search volume combined with the front-end quantity.
Platform traffic mechanism: Flywheel effect, it is difficult at first, but if you persist, the traffic will become higher and easier. The platform will determine whether a product is good or not based on its initial click-through rate, exposure rate, and conversion rate. If it continues to perform better than similar products, it will continue to be promoted to a larger traffic pool. Products that are judged to be poor will have less traffic. The pool will stagnate
Recommended product selection methods: comprehensive data analysis tools, multi-platform product selection (other platforms sell well but this platform sells less), user demand point research and development of new products, Douyin tk potential new hot product selection (milk) Dragon), looking for new products from foreign trade factories
The most deceitful method of product selection: select products from lists (widely popular and highly competitive), follow the best-selling models, follow the trend of popular products (what others say is unreliable), and directly select products at will on the supply network. You need to have a website. Choose products based on the majority of consumers' opinions, rather than on your own preferences and those of a few.
Product selection strategies for sellers of different sizes: large sellers choose blue ocean large markets to occupy the market, small sellers choose low-competition products, and strictly eliminate competitive products from all dimensions
How to stay ahead of competitors: Competitive product tracking software tool4seller, monitor the dynamics of competing products (removal, listing, activities, discounts, optimization)
It will be very difficult to operate if you cannot select products. To make new and unique products, you need to research demand and analyze competitive product information. Small sellers without funds, teams and resources must find sufficiently differentiated products. Currently, new hot products need differentiated selection. The opposite of big-selling and hot-selling products, build big-selling products without segmentation to create small but beautiful brands. Don’t rely entirely on the blue ocean products recommended by product selection software. The information is too transparent and the data lags behind. You should buy more from various platforms and channels yourself. Find inspiration for product selection, and then conduct data analysis through software to verify feasibility
Most of the products on 1688 Source Network are actually difficult to make. They are very transparent and highly competitive. If they are really good, people will find high-quality suppliers to develop new products and open molds, and they will not be displayed on 1688.
Excellent operation: excellent basic knowledge, rich practical experience, sensitivity to products, control of the rhythm of operations (when new products are advertised and evaluated), permanent learning and thinking ability, understanding of platform gameplay and traffic mechanism ,, able to rhythmically control product promotion and profits
Newly register for popular social software, search for various keywords or good product recommendations in the categories you are selling, and post videos dedicated to recommending good products to form big data recommendations. Pay more attention to bloggers who share products, and the system will continue to recommend more similar products in the future. Videos, get product selection inspiration from them, and choose the newly popular video products to put on the shelves.
Advertise well: Optimize pictures and copy to influence clicks, select keywords accurately, and have high traffic and low competition. If the ads are not sold, it may be because the bid is too low and the ads are not running. If the click-through rate and conversion rate are not up to standard, it is due to product selection and copywriting. If they are up to standard, it is because the ad bid is too high or too low and the keywords are inaccurate or too many or too few.
Ways to make money with a small investment: choose non-products for differentiation, high customer price and low weight, earn one order per order, low advertising costs, pursue moderate rankings and not easily spotted as spoofs, products for special groups, and constantly innovate and differentiate new products Happiness declines in old products
The essence of making money: solving market needs, solving problems to bring value, and improving your ability to obtain information and information gaps.
Determine your product field, follow relevant bloggers, and pay more attention to the sharing of bloggers on domestic and foreign social platforms
Analyze the data, find problems, and make adjustments. Manually set precise keywords for Taiwan and English sites, and automatically set keywords for small language sites. Products with good data will continue to increase prices and improve rankings.
Vertical ideas for product selection: hobbies collection, model figures, stress relief and sleep aid
Market analysis - determine the category (audience group) - store planning - word search - product selection - optimized shelves - traffic promotion - quick test - order delivery - operation optimization Look for popular products and their surroundings, visit more social short video software websites, advertise new products for testing as soon as possible, accumulate product exposure data, and leverage the natural traffic of products through paid traffic!
There are visitors but no purchases: Whether the traffic meets the standard: a single product has more than 30 visitors, the keywords must match the product, the price is much higher than that of peers, find a way to supplement the sales volume evaluation, and set up separate limited-time coupons to urge orders.
The first step is to choose the product first, then do page optimization (title, main image, description and evaluation) and marketing operations carefully, then promote to obtain traffic, increase conversion rate and place orders, do it in small quantities easily and finely, not for quantity, but for profit.
Judgment of popular products: 50 clicks on key word ads, with a click-through rate of more than 7%
Try to build a vertical store, with more accurate traffic distribution and consumer groups, and try to produce high-quality new products. Too many new products will make it difficult to achieve precise optimization, and it will also waste time. It will also increase the points deducted for products that are deleted after review. In the evening When a new product is released, immediately place an advertisement on the top to improve the data of the product, and lay a good foundation for traffic distribution during the one-week new product support period.
Product differentiation is divided into three levels according to level: 1. Independently design private models; 2. Factory private model negotiation for underwriting; 3. Products come in different combinations or add accessories. It is not recommended for individual sellers to find products on 1688. It is easy to get involved in a price war, unless the funds and time resources can compete to occupy the market. Small sellers can only avoid involution if they have private model patents. If they honestly choose some blue ocean markets in product selection, the cost of differentiation will be much smaller. Insert keywords into the listing as much as possible to allow AMZ to better understand your product.
Try to find "micro-innovation" products among existing products and then implement them. 1. Differentiation in product matching (adding small accessories). 2. Differentiation in product packaging. 3. The information on the product listing page is differentiated.
The essence of an e-commerce platform is to sell goods, which does not require technical content. With competition, technical content is needed to make oneself stand out in the competition, which is better than the product itself, better than page optimization, better than marketing skills, better than services, and better than financial promotion. price monopoly
Cultivate market demand sensitivity and business thinking. In the era of oversupply of products and fierce competition, if you don’t have capital, you can avoid competition. Only by looking for products with less competition can you make money. Make money with less hard work. Popular products are easy to be out of stock. If you lower the price, you can only make the most money. For the first period of time, you need to make long-term orders for products that no one is doing, and the higher the price, the more people will pay for them. Pay attention to the market and demand points of the product itself, be consistent and differentiated, have business thinking, and have high execution ability. , misplaced categories: weight loss products in yoga, weight loss products made into energy coffee
Shopee’s store opening method: after the new store and new products are put on the shelves, the price will be directly without profit or even loss, and then immediately launch advertising within a week to accumulate product data traffic exposure, the combination of low price ➕ advertising and promotion will try to place orders as quickly as possible, in the early stage Three months have allowed the weights and rankings of stores and products to quickly accumulate, and store and sales data have improved. Not only will orders for old products become more stable in the future, but new products on the shelves will also be easier to order because of the store's high weight and basic data, even if Even if the overall profit of a single product is not high, it will be easier and more convenient to place orders. As the base of the order volume increases, the overall profit will also increase. In short, it is a small profit but quick turnover strategy, and then it is necessary to set up traffic diversion funds to attract traffic to the store. . Nowadays, when selecting products for new stores, try to keep the categories vertical. You can be more precise and buy more styles, but don’t blindly go to sea and avoid wasting too much time on ineffective distribution of goods.
The work that must be done carefully every day should not be completed mechanically. Instead, use your brain to do more and optimize at the same time: Processing orders: customer service consultation, procurement and delivery, follow-up logistics and pickup, and maintenance of positive reviews New products on top: at least twice a day Look at data analysis: check the click-through rate and conversion rate, regularly optimize good products or remove poor products from the shelves Pay attention to fans and buyers of competing stores: regularly push new products and activities Fine selection of new products: research on product selection on various platforms Optimize traffic products: further optimize the title and main image to describe price activities Learning to keep learning: Expanding the information dimension
The platform currently has no shortage of products. What it lacks are scarce blue ocean products (good products made by few), differentiated products that solve pain points (upgrades or replacements of popular products), and branded products that vertically segment groups of people. Look for blue ocean words (high clicks but low bidding costs), and then look for corresponding blue ocean products
Generally speaking, you can make full use of platform data, select a category that is not too fiercely competitive, is not monopolized by top sellers, and whose traffic is still growing overall, and then use the product development knowledge you have learned to set a passing level. products, and then operate card slots in a timely manner, generally speaking, they can take advantage of it and sell well.
Take a look at the market size and approximate profits of the products you directly compete with. If you are still willing to invest after this work, classify the market: which shares belong to the standard market and which shares belong to the personalized market. For the standard market, just focus on scale and cost, find ways to reduce costs, and then let operations take you to that location; for the personalized market, just focus on the appearance and packaging to make the product look better.
Assets are very light, so the first factor in product selection is to select an overall incremental category within the platform, and you must be able to achieve a certain ranking. In the competition for online traffic, the customer acquisition cost in the existing market is at least More than 5 times the incremental market. There are many ways to judge whether a category belongs to the stock market or the incremental market. You can compare the nr list and the bsr list, you can also compare the number and order volume of top sellers and waist sellers, and you can also analyze the growth of related accessories. situation, you can also analyze the promotion situation of similar products inside and outside the site, or visit the shipment status of suppliers of different sizes, and then judge where you can get stuck based on your financial strength, operational level and supplier cooperation.
How to ensure that each item has production value after being put on the shelves? There are two necessary prerequisites for this. First, the product must provide long-term value, such as a drinking glass, which may not change in another 100 years. Second, only you can sell this product, or only you. Only a few people can sell it. Regarding the issue of long-term value, when selecting products, you must pay attention to the fact that the sales cycle of this product must be more than 5 years; Regarding the problem of monopoly on the sales side, you only need to master the intellectual property rights and ask suppliers not to sell goods indiscriminately, and you yourself cannot sell goods indiscriminately. Then you are always at the forefront of this product, and you can continue to obtain traffic at low costs so that sales can continue.
1. After a new product is put on the shelves, turn on automatic advertising as soon as possible, set a fixed bidding mode, and the bid is the median recommended bid. The budget should be guaranteed to be displayed 24 hours a day. 2. After the new product is put on the shelves, open the coupon as soon as possible, and the coupon amount can be smaller. 3. Participate in the Vine program as soon as new products are released. 3. After new products are put on the shelves, contact the service provider as soon as possible to issue large coupons outside the site. Be careful not to overlap off-site coupons and off-site coupons. Off-site promotion should be carried out continuously in the first month. 4. After waiting for the off-site promotion order to be issued, start to gradually conduct evaluation and QA. QA can currently upload buyer videos. It is best to make a few videos of real buyers. You can ask a few foreign friends to shoot a few videos. Pay attention to controlling the number of assessments, no more than 5 in the first week. No more than 10 in the second week. Do not exceed 15 in the third week. The assessment can be suspended after 3 weeks of assessment. Just make sure there are around 30 reviews. 5. Turn on manual advertising in the third week. Match the words in the automatic ads and all the keywords you have sorted out to broad, phrase, and precise matches respectively. You stated in your question that most of your ads use big words, which shows that there is still room for optimization in your ads. It means that your long-tail keyword ranking is not high. It is necessary to collect more long-tail words to sprint for ranking in precise matching. 6. You can adjust the bid, budget, etc. of automatic advertising every week, and analyze advertising reports to filter out long-tail words and negative words. You can adjust the keywords of manual ads once a week. The most important thing is that the words in broad matching are continuously optimized into phrase matching and precise matching. 7. Record product data, advertising data, product sales and inventory comparison data, and sales check list of the top 10 competitive product links every day. Remember, if you want to know what to do and how to do it at every step, it will all be judged based on data analysis. Don't think this is useless. Merely recording it is of no use, only after data analysis is useful. 8. Throughout the entire operation process, pay attention to your inventory situation based on your sales volume. Stock up on your shipping channels. Don’t run out of stock! Don’t run out of stock! Don’t run out of stock! 9. After one month, analyze the results of the month and determine whether the product should continue to be promoted, maintained, or abandoned.
Amazon advertising keyword CPC pricing ideas 1. Determine acos to calculate cpc bid. Assume that the selling price is 100 US dollars, the conversion rate is 10%, and the target acos is less than 20%. Since the acos requirement is less than 20%, the maximum cost of an advertising order is 20 US dollars. According to a conversion rate of 10%, at least 10 visitors are required to place an order. , then the maximum CPC for a single bid is 20/10= 2 US dollars. Please note that this is theoretical data. 2. Calculate the CPC bid based on the advertising order without losing money. Assuming the selling price is US$100, the conversion rate is 10%, and the profit margin is 30%, then the profit for one order is US$30. If there are at least 10 visitors per order, the maximum CPC for a single bid is 30/10=3 US dollars. 3. Judge the bids in automatic ads based on the bids for core keywords recommended by the system in manual ads. First of all, all data must be large amounts of data and cannot be calculated with low data amounts. Secondly, all bids need to be tested by Amazon, and there is a difference between theory and practice. Continuous adjustments are required. The word that comes out of the advertisement uses that matching method Answer: First of all, we need to understand the core logic for a link to place an order: search for your product with precise long-tail keywords, and then convert it to place an order. But we also understand that the traffic of precise long-tail keywords is relatively small, so our purpose is to optimize the links to rank for many, many precise long-tail keywords. Precise matching: The purpose of precise matching is to continuously promote accurate long-tail keywords and continuously prompt rankings. Therefore, precise matching is used for precise long-tail keywords. Phrase matching: The purpose of phrase matching is to continuously expand more precise long-tail keywords, so for medium-sized words, you can directly open a phrase matching ad group in the advertisement. The words themselves are medium-sized words. If we expand on the basis of medium-sized words, it will basically be long-tail words. Then put these expanded long-tail words into precise matching. Broad matching: The purpose of broad matching is to continuously expand more medium-sized words. The expanded medium-sized words are then put into phrase matching. The core keywords use broad matching, and the total number of keywords we run will continue to increase. question