MindMap Gallery E-commerce operation key performance indicators (KPIs)
When unfolding the key performance indicators of e-commerce operations in detail, the following is a more detailed explanation of each indicator, the main influencing factors and how to improve it.
Edited at 2023-12-20 17:08:07One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
Project management is the process of applying specialized knowledge, skills, tools, and methods to project activities so that the project can achieve or exceed the set needs and expectations within the constraints of limited resources. This diagram provides a comprehensive overview of the 8 components of the project management process and can be used as a generic template for direct application.
One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
Project management is the process of applying specialized knowledge, skills, tools, and methods to project activities so that the project can achieve or exceed the set needs and expectations within the constraints of limited resources. This diagram provides a comprehensive overview of the 8 components of the project management process and can be used as a generic template for direct application.
E-commerce operation key performance indicators (KPIs)
Sales (GMV)
definition
The total sales of all products on the e-commerce platform within a specific period of time, including product selling prices, additional fees, promotional discounts, etc.
the main factor of influence
product pricing strategy
Promotions
Product variety richness
user experience
How to improve
Optimize price strategy
Conduct regular promotional activities
Expand product range
Improve website user experience
Conversion rate
definition
The proportion of users who visit an e-commerce website and ultimately complete a purchase.
the main factor of influence
website design
Product page quality
Ease of shopping process
Product description clarity, etc.
How to improve
Optimize website interface
Improve product information quality
Simplify the shopping process
Offer express checkout options
Average Order Value (AOV)
definition
AOV measures the average total value of goods per order and is total sales divided by the number of orders.
the main factor of influence
cross-sell
Incentive shopping coupons
Incentive program
product bundling
How to improve
Recommend related products
Provide shopping voucher rewards
Set up tiered discounts
User traffic and number of visits
definition
User traffic refers to the total number of visitors to a website or application, and the number of visits refers to the total number of visits by these visitors within a certain period of time.
the main factor of influence
Advertising
Search Engine Optimization (SEO)
social media promotion
content marketing
How to improve
Increase advertising
Optimize website search engine (SEO)
Increase social media content and interaction
Shopping cart conversion rate
definition
The proportion of users who added an item to their shopping cart completed a purchase.
the main factor of influence
shopping cart design
Transparent billing information
Convenient payment methods
How to improve
Optimize shopping cart interface
Provide clear billing information
Simplify payment process
Ratio of new customers to old customers
definition
Measuring the proportion of sales contributed by new users and existing users reflects the balance between user acquisition and retention.
the main factor of influence
New user discount
loyalty program
regular promotions
How to improve
Launch exclusive offers for new users
Set up a loyalty program
Send personalized promotional messages regularly
return rate
definition
The proportion of returns due to product quality, size, etc.
the main factor of influence
Product description accuracy
Size recommendations
After-sales service quality
How to improve
Improve product description accuracy
Provide size recommendations
Strengthen after-sales service
inventory turnover
definition
Inventory turnover measures how quickly inventory is turned over, that is, how much inventory is sold over a period of time.
the main factor of influence
Promotions
Inventory management
New product releases, etc.
How to improve
Regular clearance sales
Update products in time
Optimize inventory management
Customer Satisfaction (CSAT)
definition
Customer satisfaction scores obtained by CSAT through customer surveys and other methods.
the main factor of influence
product quality
customer service
shopping experience
How to improve
Gather feedback
Improve service and shopping experience
Improve customer service quality
social media engagement
definition
Measure attention, shares and user engagement on social media.
the main factor of influence
Post content quality
Social media promotion activities
Interactive response speed
How to improve
Provide interesting and useful content
Actively participate in social media interactions
Respond to users promptly