Lippmann

So what impact does the media have on people’s reality research?

How does this effect occur?

What tendencies does the media have in presenting “reality”?

Originated in the late 1960s, targeting violence and crime issues in American society

Consequences of the "Cultivation" Theory

"Cultivation Analysis" is based on a certain social outlook and communication outlook.

Providing this "consensus" is an important task of social communication

The Unique Advantages of Cultivation Analytics

The "real life" described by the media makes it difficult for the audience to distinguish between fiction and reality

"Institutional analysis": Its main purpose is to analyze various institutional pressures and constraints in the production, transmission and consumption of mass communication information, and to reveal the reasons for the formation of specific tendencies in mass communication content.

"Message System Analysis"

"Cultivation Analysis"

The special form of television lies in "industrial operation", so the content produced by television is almost the same kind, and this kind of thing is in line with the current social order.

TV seems to have a lot of programs, but generally speaking, the content expressed is consistent, and for a long time, most audiences will have to accept the content conveyed by TV. The method that television relies on is the "programming model"

The easiest way to form a solid consensus on social reality is the overall model of programming, and the entire society has been exposed to this programming model on a long-term and regular basis. Audiences born into such a symbolic world will inevitably be exposed to various recurring patterns in the world, perhaps multiple times a day. Taken as a whole, what we call "cultivation analysis" focuses on the consequences of long-term exposure to the entire information system.

Stereotypes of gender, minority and age roles, health, science, family, educational achievement and goals, politics, religion, environment and a host of other topics

One such trend, called "institutional process analysis," is designed to investigate the formation and systematization of policies that govern the flow of mass media messages. We call this information system analysis and cultural analysis. This analysis involves a systematic review of a sample of TV series aired by the network over a week-long period each year, delineating characteristics and trends that are unique to the world television presents to its viewers.

The former is to see if people who watch more TV will be more average; The latter is a control variable, proving whether people who watch more TV will be more middle-class.

Traditional "effect" research is based on assessment in specific fields, and they tend to conduct research between groups that are "exposed to certain types of information" and "not exposed to certain types of information."

"Cultivation research" focuses not on how they view it, but on what changes will occur after long-term viewing. From the perspective of acculturation research, what the audience sees is a constant content. The reason why "acculturation research" is adopted is that it is difficult to refine which symbols have an impact on us, so we simply do not study them. On the other hand, it is not meaningful to study this in detail. More importantly, most groups will understand it. Watching television, and whether continued exposure will have an impact on people is more worthy of attention. The audience is not completely carried away, but continues to interact under the conditions of the integration of the message conveyed by the TV, the audience themselves, and the environment in which the audience is located.

The design of cultivation analysis questions includes the format of mental projection, forced choice, and forced judgment. Test based on 3 different levels

A comprehensive two-system revalidation of hundreds of cultivation studies conducted over more than 20 years (using statistical methods of integrated analysis) showed that: if measured by public institutions such as Pearson correlation coefficients, the unique characteristics of the cultivation relationship The intensity value reaches about 0.1. The unique intensity value of cultivation analysis reached 0.1. At the same time, the small effects also require sufficient attention.

A society's attitudes, beliefs, values, customs and other contents that are general, functional and stable are the mainstream "similar to the core values ​​of socialism"

As a very important medium, television will gradually unify people's various views and values ​​over a long enough period of time. It is somewhat similar to the long-term erosion of dam stones by river water. As long as it lasts long enough, no matter what the stones are, they will eventually be ground into round pebbles.

More people watching US programs will see Australia as a dangerous and evil world

Dutch programs are very similar to American TV programs, but heavy viewers will prefer "informational" programs, which is completely different from the situation in the United States.

Female viewers exposed to American television are more American in terms of gender and family values, and tend to be more liberal. At the same time, Korean male students who watch more American TV will have a stronger awareness of American hostility and Korean cultural protection. This illustrates a nationalistic "violent reaction" among the more political Korean college students

In Argentina, Party A’s father is an advertiser, so American programs will have a prominent place, and long-term viewing will cultivate a sense of traditional gender roles and totalitarian views. In Taiwan, the media is more under official control and there are very few American programs, so the acculturation effect is not obvious.

America’s heightened anxiety about neighborhood safety is linked. In the Soviet Union, viewers would assume that housework was primarily a woman's responsibility. In the United States, heavy viewers are much less satisfied with life than light viewers, but not in the former Soviet Union. The Soviet Union lacked regular prime-time TV dramas, so it would present a more fragmented model that relied on movies, dramas, documentaries, and classics. In this way, Soviet TV was indeed more diverse than American TV, and because of this, the mainstreaming effect It was even more obvious in the United States, and the different Soviet republics had programs in different languages, which gave their televisions a relative diversity, and ultimately became a centrifugal force that split the former Soviet Union.

Computers and the Internet appear to threaten the stability of the traditional media landscape