MindMap Gallery market research
A mind map about market research, including market research, competitive product analysis, profit analysis, and user research.
Edited at 2023-05-28 10:26:49One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
Project management is the process of applying specialized knowledge, skills, tools, and methods to project activities so that the project can achieve or exceed the set needs and expectations within the constraints of limited resources. This diagram provides a comprehensive overview of the 8 components of the project management process and can be used as a generic template for direct application.
One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
Project management is the process of applying specialized knowledge, skills, tools, and methods to project activities so that the project can achieve or exceed the set needs and expectations within the constraints of limited resources. This diagram provides a comprehensive overview of the 8 components of the project management process and can be used as a generic template for direct application.
market research
market survey
Discover and grasp the changing trends of the template market and user needs, and make predictions about what types of products and services will be needed in the market in the next few years.
Competitive product analysis
1. Collect competitor information and use competitors’ products to understand their products;
2. Search for product type keywords on the APPstore, look at 30-50 apps for each keyword, and download at least 5 products.
3. Conduct horizontal and vertical analysis of product screenshots, including UI style, color and icon, text, button color, size, position, etc.;
Overview
user experience
How does the product connect with foreign teachers and play a role?
user experience design
Take into account both visual and functional factors while solving other problems faced by the product.
User experience impact
It forms the customer's overall image of the company, defines the difference between the company and its competitors, and determines whether the customer will come back again.
Improve return on investment, conversion rate, and work efficiency.
core methods
User-centered design takes users into consideration at every step of developing a product.
5 levels of user experience
strategic layer
Analyze the target users and business value of the product and find breakthrough points
scope layer
Analyze product functions and content to determine demand priorities;
structural layer
Whether the user behavior during use and the information presented are reasonable;
Frame layer
What kind of App should be made and whether it conforms to the user's habits;
Presentation layer
What is the visual effect of the product?
Application of elements
A large collection of very subtle problems that continue to be solved
Colleagues must consider all factors at five levels
ask the right questions
Profit analysis
Used to prove that our concepts or ideas are mature.
Product business requirements model
1. Core values
The value created by the enterprise reports the core competitiveness
2. Key resources
The resources a company uses to create core value
3. Key activities
Activities organized by enterprises to create core values in the future
4. Key partners
Partnership to create core value for enterprises in the future
5. Customer classification
Who are the company's customers? Where?
6. Customer relations
What type of relationship does the company want to maintain with its customers?
7. Channels
What channels do companies use to effectively deliver value?
8. Source of income
Sources of revenue brought about by the company’s core values
9. Cost structure
Cost structure that supports enterprises in creating core value
User research
Mining and analyzing user needs through qualitative (user interviews, usability testing), quantitative (questionnaires, data analysis) and other analysis methods.
1. User interviews
Product planning stage: listen to users’ qualitative opinions and determine product direction. do what?
Randomly sample N users for interviews and write a list of requirements based on this.
2. Questionnaire
Early stage of the project: Listen to users' quantitative opinions, determine the priority of needs, and what to do next.
Release N questionnaires to determine the priority of needs.
3. Usability testing
During the project implementation process: Based on the qualitative analysis of users, what needs should be met first, and how should they be done?
While designing, we successively find N users to verify and do usability testing.
4. Data analysis
In the post-launch optimization phase, we focus on quantitative analysis based on user usage, conduct data analysis based on user usage of the product, and continuously improve the product.