MindMap Gallery The role of market research analysis reports
Market background refers to the market environment in which the research object is located, including industry conditions, economic conditions, etc.; the purpose of the research is to determine the company's positioning and development direction in the market; data analysis includes collecting, organizing and analyzing relevant data, and assessing market potential and the strength of competitors; competitor analysis is to study the competition in terms of products, pricing, sales channels, etc.; demand survey is to determine market demand by investigating the needs and preferences of target users; target users refer to the company’s main target groups. It is necessary to understand its characteristics and behavioral habits; market trends refer to the overall trend of market development, such as consumption upgrades, digital transformation, etc.; sales forecasting is the estimation and prediction of future sales; product positioning is to determine the unique position and position of the product in the market. Differentiation advantage; marketing plan is a plan for formulating and executing marketing strategies and activities.
Edited at 2020-11-15 04:42:09