MindMap Gallery The role of market research analysis reports

The role of market research analysis reports

Market background refers to the market environment in which the research object is located, including industry conditions, economic conditions, etc.; the purpose of the research is to determine the company's positioning and development direction in the market; data analysis includes collecting, organizing and analyzing relevant data, and assessing market potential and the strength of competitors; competitor analysis is to study the competition in terms of products, pricing, sales channels, etc.; demand survey is to determine market demand by investigating the needs and preferences of target users; target users refer to the company’s main target groups. It is necessary to understand its characteristics and behavioral habits; market trends refer to the overall trend of market development, such as consumption upgrades, digital transformation, etc.; sales forecasting is the estimation and prediction of future sales; product positioning is to determine the unique position and position of the product in the market. Differentiation advantage; marketing plan is a plan for formulating and executing marketing strategies and activities.

Edited at 2020-11-15 04:42:09
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