MindMap Gallery Online market research
Online Market Research Chapter 2 Book Summary Mind Map.
Edited at 2019-03-25 07:32:11One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
Project management is the process of applying specialized knowledge, skills, tools, and methods to project activities so that the project can achieve or exceed the set needs and expectations within the constraints of limited resources. This diagram provides a comprehensive overview of the 8 components of the project management process and can be used as a generic template for direct application.
One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
Project management is the process of applying specialized knowledge, skills, tools, and methods to project activities so that the project can achieve or exceed the set needs and expectations within the constraints of limited resources. This diagram provides a comprehensive overview of the 8 components of the project management process and can be used as a generic template for direct application.
Online market research
I. Explore online consumption behavior patterns
I.1. Online consumer types
I.1.1. Simple type
I.1.2. surf type
I.1.3. access type
I.1.4. bargaining type
I.1.5. Regular and sporty
I.2. Online consumers’ purchasing motivations
I.2.1. The concept of motivation and online consumer purchasing motivation
I.2.2. Types of online consumers’ purchasing motivations
I.2.2.1. Realistic motivation
I.2.2.2. Seeking perfection motivation
I.2.2.3. Integrity motive
I.2.2.4. Motive for seeking novelty
I.2.2.5. Motive for seeking fame
I.2.2.6. Motive for convenience
I.2.2.7. demand motivation
I.2.2.8. psychological motivation
I.3. Factors affecting consumer purchasing behavior
I.3.1. seller factors
I.3.1.1. Product features
I.3.1.2. product price
I.3.1.3. Safe and reliable
I.3.2. personal reason
I.3.2.1. Gender and age
I.3.2.2. Income
I.3.2.3. Profession
I.3.2.4. Education level
I.4. The process of online consumer purchasing decision-making
I.4.1. attract attention
I.4.2. develop interest
I.4.3. Active search
I.4.4. Take action
I.4.5. share
II. Use online market research
II.1. Internet market research concept
II.2. Advantages of online market research
II.2.1. Timeliness and sharing of online survey information
II.2.2. Convenience and economy of online survey methods
II.2.3. Interactivity and adequacy of the online investigation process
II.2.4. Reliability and objectivity of online survey results
II.2.5. Online surveys have no time, space or geographical restrictions
II.2.6. Verifiability and controllability of investigative information
II.3. Several common methods of online market research
II.3.1. Online search method
II.3.2. Website Tracking Law
II.3.3. email law
II.3.4. online survey method
II.4. Steps to design an online market survey questionnaire
II.4.1. Determine the purpose and tasks of the investigation
II.4.2. Gather information about the research topic
II.4.3. Determine the type of investigation method
II.4.4. Determine what the problem is
II.4.5. Determine the type of questionnaire
II.4.5.1. closed questionnaire
II.4.5.2. open ended questionnaire
II.4.5.3. semi-closed questionnaire
II.4.6. Determine the wording of the question
II.4.6.1. When asking questions, use easy-to-understand words and try to use as few professional terms as possible.
II.4.6.2. Keywords in questions should have only a single meaning, and do not use ambiguous words such as adverbs of degree.
II.4.6.3. Avoid misleading words
II.4.6.4. Avoid using extreme words
II.4.7. Arrange the order of questions
II.4.8. Develop first draft of questionnaire and pre-survey
II.4.9. Create a formal questionnaire
II.5. The structure of the online market survey questionnaire
II.5.1. title
II.5.2. Questionnaire instructions
II.5.3. Questionnaire subject
II.5.4. Conclusion
III. Evaluate network information
III.1. The concept of network information
III.2. Shortcomings in the dissemination of network information
III.2.1. Quantity grows rapidly, quality varies
III.2.2. Information resources are not standardized and difficult to index accurately
III.2.3. The publishing mechanism is incomplete and it is difficult to identify the truth.
III.3. How to evaluate network information
III.3.1. stereotype assessment method
III.3.2. Quantitative assessment methods
III.4. Basic techniques for simply evaluating network information
III.4.1. Look for the author's name, organization name, or company name at the top or bottom of the page
III.4.2. You can get some clues about the website from the url
III.4.3. Click on the home page of the site to view information about the organization