MindMap Gallery Planning and implementation of enterprise integrated marketing
A mind map for the planning and implementation of enterprise integrated marketing, such as nine steps: market environment analysis, target market positioning, product concept formation, marketing strategy formulation, marketing 4P combination, marketing organization process, product formation and launch, marketing process control, Feedback adjustments to market actions.
Edited at 2023-05-28 10:25:44One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
Project management is the process of applying specialized knowledge, skills, tools, and methods to project activities so that the project can achieve or exceed the set needs and expectations within the constraints of limited resources. This diagram provides a comprehensive overview of the 8 components of the project management process and can be used as a generic template for direct application.
One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
Project management is the process of applying specialized knowledge, skills, tools, and methods to project activities so that the project can achieve or exceed the set needs and expectations within the constraints of limited resources. This diagram provides a comprehensive overview of the 8 components of the project management process and can be used as a generic template for direct application.
Planning and implementation of enterprise integrated marketing
seven movements
award
Well done, set an example
promote
Have potential, help produce
spur
Promote growth and help correct deviations
extrusion
To regulate and seek balance
alert
Be careful and cheat
punishment
Chaos the market and teach a lesson
Clear
Black sheep, reduce losses
five animals
fat sheep
optimistic
periodic exposure
Business bundle
Create a model
reindeer
keep an eye on
close communication
Block opponents
team selling
hound
Keep well
Take the initiative to approach
Take advantage of the situation
Expand contacts
Shuo Shu
observe
Pay attention to exceptions
Take orders carefully
marketing activity
Hare
maintain
Control input
Practice for newbies
push to opponent
sales funnel
promotional contacts
Promote widely
local publicity
large blank space
value of customer
five animals
Project win rate
Initial contact 5%
Have contact with customers, have a preliminary impression of themselves, and learn about the possibility of future purchases from them
Understand 20% of the background
Clarify customer needs, understand the weight of decision-making, and initially contact people related to decision-making.
Display guidance 40%
The statement effectively guided the customer's needs and started to consider us, the presentation was effective, and it raised substantive doubts or requirements.
Build trust 60%
Thoroughly understand our advantages, establish a personal relationship of mutual trust, and agree on the details of cooperation.
Outperform the opponent by 80%
The price/performance ratio exceeds that of competitors, the personal trust exceeds that of competitors, and most of the decision-makers are committed to it.
Item Amount
A
B
C
funnel position
surface layer
middle level
Grasp both ends and promote the middle
Ground floor
Know your opponent
product
Operation
Opponent information table
Opponent profile table
personnel
Competitive Strategy
Elephant-Leader
winner takes all
Decision sinking
fighting left and right
<font color="#c41230">Bureaucracy</font>
Lion-Challenger
Concentrate advantages
Put the elephant back in its place
Drive a BMW or ride a Mercedes-Benz
continue to innovate
<font color="#c41230">Comprehensive attack</font>
fox-follower
The fox pretends to be the tiger's power
Ready to transfer
shrink focus
<font color="#c41230">Self-aggrandizement</font>
Rabbit-filler
Rabbits eat grass next to their nests
unite with elephant
Standardize first, then scale
<font color="#c41230">Change after seeing different ideas</font>
SWOT
SWOT advanced analysis table is used once every six months
Ten major stages
Word of mouth, text, letters, telegrams, telephones, computers, wearables... implantable
three modes
Enterprise Internet
Update the website at any time
Micro-channel public platform
jEstablish customer QQ group or WeChat group
Publish information and stir up topics
Flexible rewards to promote opinion leaders
Organize O2O interactive activities
Customized Industry 4.0
Internet businesses, consumers
Build a vertical platform
third party reviews
sharing economy
circle culture
"Five" interception
Internet ∑
Enter any industry
Study customer behavior
Control upstream resources
Invest in layout in advance
Integrate downstream resources
Realize flexible docking
Revolutionize the industry
Accelerate industry reshuffle
Top ten challenges
Digitizing
instant matching
Fully automatic
self-media
Explosive spread
Quick payment
point aggregation
super intelligence
pure virtual
Big Data
six powers
publicity power
Promotional positioning
media mix
draw on authority
PR activities
sales props
sales force
Breadth
depth
intensity
speed
Extensibility
business power
price
Account period
Delivery date
Promotion
reciprocity
Product strength
style
quality
performance
Variety
convenient
Service ability
timely
efficient
manner
tying
follow up
Administrative power
Read more about People’s Daily
Visit more leaders at all levels
More research on macro-control
Learn more about laws and regulations
Make more friends with black and white people
Marketing is everywhere in life
time
It’s not just eight hours of work, sometimes eight hours is more important
space
Online, offline, O2O
do as one likes
web search
self-media
Inquire around
On-site observation
Marketing is important
There are many departments and positions in the company, but marketing is the most important. If a company wants to be customer-oriented, it must be marketing-oriented internally.
Related definitions
consumer
need
desire
need
enterprise
product
Serve
nine steps
Market Environment Analysis
target market positioning
Develop a product concept
Marketing strategy formulation
Marketing 4P combination
marketing organization process
Product launch
Marketing process control
Feedback adjustments to market actions
Top ten questions
Growth stagnated and profits dwindled
New and old markets, frustrated on both sides
The customer has high requirements and wins the bid at a low price.
Opponents risk their lives and disrupt the market
Newcomers are slow to get started, which makes people anxious
The old man is lazy and dissatisfied with management
Comparisons between departments, arguing with each other
A skilled person resigns and several years of training are lost.
The strategy is not implemented well and everything must be done by hand
Market changes are unpredictable, and you are unsure about the future
Three major steps
that is sure
organizational planning
Team building
Four types of indicators
Finance
performance completion plan
Target Responsibility Statement
Market type
Customer satisfaction
management actions
Business philosophy
Entrepreneur, nouveau riche
The more effective the method is in the short term, the more harmful it will be in the long term.
A business must make profits, but running a business is not just about profits
Nouveau riche focus on profits, while entrepreneurs focus more on needs and have dreams.
Despite the impetuous environment, companies, no matter how big or small, still have excellent leadership
Customer Analysis
Six channels<br>
Industry channels
technology
funds
customer relations
street store
Place
display
Shopping guide skills
Fast wholesale
funds
cover
Personalized delivery
Large chain
type
convenient
Promotional intensity
Open a store online
Reputation
price
Delivery Time
Tiered direct selling
Repurchase
high price
Unique product