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integrated marketing communications
Integrated marketing communications, the rise and definition of the concept of integrated marketing communications, identifying target customers and potential customers, building brand image, marketing activity planning and management, etc.
Edited at 2023-02-26 18:51:09- One Hundred Years of Solitude Character Relationship Chart
One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
- One Hundred Years of Solitude Character Relationship Chart
One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
- Project Management Process Template
Project management is the process of applying specialized knowledge, skills, tools, and methods to project activities so that the project can achieve or exceed the set needs and expectations within the constraints of limited resources. This diagram provides a comprehensive overview of the 8 components of the project management process and can be used as a generic template for direct application.
integrated marketing communications
- One Hundred Years of Solitude Character Relationship Chart
One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
- One Hundred Years of Solitude Character Relationship Chart
One Hundred Years of Solitude is the masterpiece of Gabriel Garcia Marquez. Reading this book begins with making sense of the characters' relationships, which are centered on the Buendía family and tells the story of the family's prosperity and decline, internal relationships and political struggles, self-mixing and rebirth over the course of a hundred years.
- Project Management Process Template
Project management is the process of applying specialized knowledge, skills, tools, and methods to project activities so that the project can achieve or exceed the set needs and expectations within the constraints of limited resources. This diagram provides a comprehensive overview of the 8 components of the project management process and can be used as a generic template for direct application.
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- Outline
integrated marketing communications
The rise and definition of the concept of integrated marketing communications
The rise of integrated marketing communication theory
Definition of the concept of integrated marketing communications
Discipline background of integrated marketing communication theory
Research results of marketing theory
Research results of communication theory
Research results of brand theory
Research results of public relations theory
Research results of consumer behavior theory
Research results of visual communication theory
The evolution of marketing communication theory
The evolution and development of marketing concepts
The evolution and development of advertising communication theory
The basic structure of integrated marketing communications
Identify target customers and potential customers
Market Segmentation and Concentration Method
Attitude research method and behavior research method
Establish customer information database
Assess the value of target customers and potential customers
Plan brand communication channels and messages
Choose brand information dissemination channels
Plan brand information dissemination content
Evaluate business return on investment
Traditional marketing communication effect evaluation methods and IMC effect evaluation principles
IMC evaluates short-term customer ROI
IMC evaluates long-term customer ROI
Integrated marketing communication strategy formulation and effectiveness evaluation
Integrated marketing communications strategy development
Integrated marketing communication effectiveness evaluation
Build brand image
The essence and composition of the brand
Brand positioning and personality identification planning
Brand identity planning
Basic analysis of integrated marketing communications
Integrate visual communication
Product packaging design
Product display design
business environment design
Planning and implementation of public relations and charity activities
Public Relations Overview
Marketing-oriented public relations management
Event sponsorship and charity sponsorship
Distribution channel design and management
Basic model of distribution channel
Distribution channel design
Distribution channel management
Marketing activity planning and management
direct marketing
Event Marketing
Experiential Marketing
sales promotion
Media selection and mix strategy
Communication media overview
Communication advertising media evaluation
advertising media strategy
Advertising creativity and appeal methods
Advertising creative overview
Creation of advertising creative themes and their creative expression
Advertising creative appeal methods
Implementation Tools for Integrated Marketing Communications