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Section 1 Strategy and Strategic Planning Mind Map
CMA Part 1 Chapter 2 Planning Budget and Forecast Section 1 Strategy and Strategic Planning, Overview of Strategic Planning, Strategic Tool-SWOT Analysis, Analysis of Internal and External Environments Affecting Strategic Planning, Strategic Planning Tool-PEST Analysis.
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Section 1 Strategy and Strategic Planning Mind Map
- bacteria
This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
- Plant asexual reproduction
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
- Reproductive development of animals
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
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Strategy and strategic planning
Strategic Planning Overview
Strategy and strategic planning
strategy concept
Strategic Planning
three levels of strategy
overall company strategy
growth type
Stable
shrink type
Competitive Strategy (Porter Organic Strategy)
Cost leadership strategy
Differentiation Strategy
core competitiveness strategy
functional strategy
organizational strategy flow chart
Core Elements of Strategic Planning
Environmental Analysis
external environment
opportunity
challenge
internal environment
Advantage
Disadvantages
overall strategy
Vision
mission
strategy
Long-term goal
short term goals
tactical planning
Make short-term plans
business plan
Budget
Characteristics of successful strategic planning
Help achieve the long-term overall goals and sub-objectives of the organization
It is the basis for formulating short-term plans
It is also a prerequisite for the success of short-term plans.
Must be consistent with the organization's strategic plan and the mission that produced it
Sub-project goals have SMART characteristics
Advantages and Disadvantages of Strategic Planning
Analysis of internal and external environments affecting strategic planning
external environment
Legal and Regulatory Factors
Competencies, Industry Trends and Competition
Technical Update
Stakeholder groups and social issues of concern to them
Globalization trends, emerging markets and NGOs
internal environment
resource
Skill
process
Strategic Planning Tool--PEST Analysis
PEST analysis
P: Political and regulatory environment
E: Economic environment
S: social/cultural environment
T: technical analysis
Strategic Planning Tool--Porter's Five Forces Model
Porter's Five Forces Model
Threat of entry of new competitors
Cost advantages of original enterprises
economies of scale
Product/service differences
switching cost
Channel congestion
Expected response from existing companies
government policy
natural resources
competition from existing competitors
competitive structure
Price competition (cost structure)
Product or service differences
customer switching costs
high exit barriers
advertising impact
Threat of substitutes
Buyer's bargaining power
Bulk purchases from a few core customers
Ability of customers to switch products
Customer backward integration capabilities
"Insider knowledge" that customers know
Supplier bargaining power
Supplier size relative to customers
Customer's dependence on supplier's products or services
The threat of forward supplier integration
The relationship between the five forces and strategic planning
Strategic Planning Tools--Other Analysis Tools
emergency planning
competition analysis
scenario planning
SocialSocial
TechnologyTechnical
EconomicEconomic
EnvironmentEnvironmental
EducationEducation
PoliticsPolitical
AestheticAesthetic
Strategic Planning Tool--Boston Matrix
use
Basic factors that determine product structure
market attractiveness
Sales volume (amount) growth rate
target market capacity
Strength of competitors
Profit level
Enterprise strength
market share
technology
equipment
Fund utilization ability
boston matrix
Question mark (also known as problem child) budding stage
Star (maintain) growth type
Cash cow (income) mature type
Thin Dog (Exit) Decline Period
Strategic Tool--SWOT Analysis
SWOT analysis
concept
Analysis framework
Advantage
Good corporate image
Strong financial resources
low cost
High product quality
Have core competencies
Having one or more strengths can provide a competitive advantage
Disadvantages
equipment worn out
Lack of core technology
Shortage of funds
Poor management
product backlog
opportunity
National policy
seasonal sales
Talent franchise company
Lifting of trade barriers
threaten
Reduced customer base size
The company's products/services become less attractive to customers
economic recession
The tide changes
SWOT weighted average
Using the T.O.W.S. Matrix
The relationship between SWOT analysis and strategic planning
5C analysis
company
competitors
client
collaborator
Business climate: political regulatory environment, economic environment, social/cultural environment and technology analysis (PEST analysis)