Retail store: For example, an offline retail store or an online e-commerce platform that provides a variety of products for consumers to purchase.
Clothing retail stores: Such as ZARA, which provides a variety of fashionable clothing for consumers to choose from.
Electronic product retail stores: such as Apple stores, which provide a variety of Apple products for consumers to purchase.
Wholesalers: Through cooperation with suppliers, they purchase products in large quantities and resell them to retailers at lower prices.
Food wholesalers: RT-Mart, for example, purchases food in bulk from suppliers and sells it to supermarkets at lower prices.
Electronic product wholesalers: such as Hongxing Erke, purchase electronic products in bulk from suppliers and sell them to electronics retailers at lower prices.
Private brand sales: sell private brand products through independent research and development or cooperative manufacturing.
Private brands of sports shoes: For example, Nike designs and manufactures sports shoes by itself and sells them globally.
Private brands of cosmetics: For example, Lancôme develops and manufactures cosmetics by itself and sells them in the market.
Business model 2: Subscription model
Media subscription model: Users can obtain specific media content through subscription payment.
TV subscription: Such as Netflix, users can watch various movies and TV series through subscription payment.
Music streaming subscription: Like Spotify, users can listen to music anytime and anywhere by paying for a subscription.
Service subscription model: Users can enjoy specific services by paying through subscription.
Fitness subscription: Like Keep, users can obtain online fitness courses and personal training plans by paying for a subscription.
News subscription: For example, New York Times, users can obtain news and reports through subscription payment.
Business model 3: Advertising model
Digital advertising model: Earn revenue from advertisers by displaying ads on online platforms.
Search engine advertising: such as Google advertising, which earns clicks from advertisers by displaying ads in search results.
Social media advertising: Such as Facebook advertising, which displays ads on users' social media pages to obtain click-through payments from advertisers.
Traditional media advertising model: Obtain revenue from advertisers by displaying advertisements on traditional media (such as television, radio, magazines, etc.).
Television advertising: Such as Super Bowl advertising, which generates revenue from advertisers by airing advertisements on television programs.
Magazine advertising: such as Vogue magazine advertising, which earns income from advertisers by placing advertisements in magazines.
Business Model 4: Licensing Model
Franchise model: Obtain franchise fees by licensing others to use your own brand, products or services.
Fast food chain franchise: McDonald's, for example, authorizes independent operators to use its brand and business model to open restaurants around the world and obtain franchise fees.
Hotel franchising: For example, Marriott International Hotels Group, by authorizing other companies to use its hotel brand and operating system, opens hotels around the world and obtains franchise fees.
Technology licensing model: Obtain licensing fees by licensing others to use their own technology or patents.
Smartphone technology licensing: Qualcomm, for example, obtains licensing fees by licensing its wireless communication technology to other mobile phone manufacturers.
Business model 5: Platform model
Online platform: Provide an online platform to connect the supply side and the demand side, and obtain commissions or fees from transactions.
Trading platform: Such as Taobao, which provides an online market for sellers and buyers to conduct transactions and obtain a certain commission from the transaction.
Sharing economy platform: For example, Airbnb provides an online platform that allows landlords and travelers to rent houses for short periods of time and collect a certain fee from each transaction.
Offline platform: Provide a physical platform to gather supply and demand sides, and obtain commissions or handling fees from transactions.
Vehicle rental platform: Didi Chuxing, for example, provides a platform for drivers and passengers to conduct taxi transactions and obtains a certain commission from each transaction.
Business Model 6: Membership Model
Member purchase model: By establishing a membership system, users can enjoy specific benefits and services by paying membership fees.
E-commerce membership model: For example, as a JD Plus member, users can enjoy privileges including free express delivery, exclusive discounts, etc. after paying the membership fee.
Fitness membership model: For example, as a sports center member, users can enjoy free use of fitness facilities and professional training services after paying the membership fee.
Membership payment model: Free basic services are provided, but more advanced services can be obtained through paid membership.
Media membership model: As a Zhihu member, users can use the Zhihu platform for free, but after paying the membership fee, they can obtain more advanced services, such as column reading and premium answer browsing.
Software membership model: For example, as an Evernote member, users can use Evernote's basic functions for free, but after paying the membership fee, they can enjoy more advanced functions, such as unlimited cloud storage and offline access.
Wondershare EdrawMind
