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EdrawMindLooking for business model innovation
MindMap Gallery Looking for business model innovation
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Looking for business model innovation
Understanding business knowledge in contemporary society is a must for entrepreneurs. The map covers business model considerations, business model design process, and business model characteristics. Basic theory of value cognition, basic content.
Edited at 2023-02-16 22:13:51- bacteria
This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
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This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
- Reproductive development of animals
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
Looking for business model innovation
- bacteria
This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
- Plant asexual reproduction
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
- Reproductive development of animals
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
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Looking for business model innovation
1. Business model value perception
pull
cooperation relationship
Meaning: Where does your hand stop? (Your location is important)
Mutually
Resource structure
Getting along with each other
Love, get along, help each other (what value can I bring to you)
Be a person closely integrated with the times
Cut Marketing Cut: Speed
To know the philosophy of life, you must know what you want?
Know how to say no: Saying no is a high-level choice
Do it well at one point (specialization), do it well at multiple levels (business model)
Case: Pinduoduo and Huang Zheng
Running a business in the past vs. running a business now
Narrow VS Wide Structural Management Level Management Improves the Realm
Opportunity Thinking (New) Advertising Thinking (New)
Fate and luck analysis
Resources accumulated before life
Precipitate resources innately and operate them the day after tomorrow
Sense of existence: Only those who can create value can exist forever
Unclear (balanced state)
Can't remember clearly
Can't tell clearly
Not clear
Huang Zheng
Experience: the accumulation process of resources
Reading: Who do you grow up with?
Business model (the reasons behind the formation of revenue and profits)
Resource identification ability
long term resource management
Combination (visible and invisible combination)
Necklace awareness: You are a thread, what kind of people can you connect and shape the interpersonal resource chain?
2. Characteristics of business model
Characteristics of Enterprise Management Development
The era of scarcity (creating scarcity)
Hunger marketing
limited edition
Replacement
production era
state support
technology
quality
manage
scale
In the sales era (small pots of tea), refined thinking dominates
marketing
advertise
brand
plan
Service Era (Brand Service Assets)
Serve
fast
word of mouth
meticulous
The Era of Deep Service (McDonald’s)
solution
integrity management
In-depth service
comprehensive
The era of cross-border model
model
capital
resource
Cross-border
Small pot tea case analysis
Build a brand to create premium
Redefine drinking
Create a powerful channel
Create a standard, product refined thinking
Advice for entrepreneurs
From detail to refinement (thinking of luxury goods, improving reputation)
Improve the value our customers deserve from us
There must be a combination: to achieve the combination of resources and capital
The logic of the management era
The logic of the management era
awareness of specialization
The value of specialization: in the early stage it is ability, in the later stage it is image, and in the end it must be high-end
limitations of specialization
Summarize
Manage 2 parts
Internal management is a management model
External management is the business model
2 basic points
Traditional management sales closing is the end point
Modern management sales end is the starting point
Business model (ecosystem)
Management innovation
Internet becomes a great idea
Cross-border becomes a great practice
Ecological management becomes a great innovation
Three major thoughts on management innovation
profit pool thinking
Grafting thinking
segmented thinking
Summarize
two kinds of thinking
traditional thinking
product thinking
technical thinking
quality thinking
Service thinking
management thinking
business model thinking
resource thinking
capital thinking
Cross-border thinking
cooperative thinking
Internet thinking
two lines
Inward: products, systems, core competitiveness
outward: solutions, business models, ecosystems
Advice for entrepreneurs
three things
Souvenir
meal money
Travel expenses (travel more)
Quickly create explosive products
Fast, low cost, trial and error
Find the value of each point and balance it out
cash is king
Take the high road
Take the path of standardization
Take the road of high quality
philosophical thinking
Current choices, future efforts
Visible learning ability, invisible life ability
The power of learning system, the systematic understanding of the world
Don't bet on something you can't do
People need a life with a sense of ritual
The change of life lies in frustration
If you don’t have great achievements, just put yourself into great dreams.
3. Basic theory of business model
Basic concepts of business model
1 foundation: strategic foundation
1 main line: value chain main line
3 modes:
business model
Resource model
Profit model
1 goal: Create value for customers as the goal
Business model operation system
Positioning (for answering VC)
Industry positioning
Product Positioning
Enterprise positioning (Who am I? Where do I want to go? How do I get there?
vision positioning
Customer positioning
Market positioning
3 mode (for answering VC)
Business model (how things are done?)
Production and sales
Production and marketing - service
solution
Resource model (how to develop resources?)
single resource
Multiple resources
Full chain
Profit model (how to make money?)
Single link profit
Multi-link profit
Whole chain profit
4. Basic content of business model
Business model operation system
Industrial chain
Strategic Positioning
Industrial value chain
Value Chain
business model
Resource model
Profit model
Design a product-centric business model
Build product system
Build a sales system
Build a comprehensive system
From solution to platform development system
Main line business system = complete resources and capabilities
Product-to-service business model
Value Chain
Mode of operation
content
Basic idea
resource development
Pay attention to capital
Pay attention to equity
Value control
5. Business model design process
1. Sort out strategies, identify opportunities, and discover value and resource sources
2. Determine products and services based on strategic conclusions
3. Determine the basic value chain of the enterprise based on products and services
4. Analyze value points and determine basic resources based on the value chain
5. Innovation in the value chain: construct, improve, extend and reconstruct, and discover new value points.
6. Conduct resource analysis on each link of the value chain and identify resources
7. According to the value points, conduct profit point analysis and determine the profit model.
6. Things to note about business models
The criterion for judging whether a good business model is good or bad: the scale of resources
Key points in designing a business model: 1 3 1 positioning 3 models: business model, resource model, profit model
How to transform a business model
The relationship between boss and business model
The boss’s vision and structure
Building a business model implementation team
partnership mechanism
How to combine business model with capital
Equity Design
7. Course Summary
One page business model design
KA key business
KP important partner
KR core resources
CR customer relations
CS Customer Segmentation
VP value proposition
CH channel channel
C$ cost structure
R$ Source of income
Internet business model logic (applicable to alumni roadshows)
knowledge innovation
Equity Design
Industrial chain integration
portrait
Horizontal
data analysis
consumption sharing