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business model canvas
What is a business model? To put it simply, it is the method or path through which a company achieves profitability. A good business model is a strong "powerful heart" of the enterprise and is the engine of corporate capital.
Edited at 2022-11-03 22:01:03- bacteria
This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
- Plant asexual reproduction
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
- Reproductive development of animals
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
business model canvas
- bacteria
This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
- Plant asexual reproduction
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
- Reproductive development of animals
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
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- Outline
business model canvas
Customer segmentation (TU)
Mass/niche market
Nationally-named products such as Nongfu Spring and WeChat
Niche market (describes subdivisions in large industries, targeting a specific target audience corresponding to each gap)
natural niche market
For large enterprises, production methods with fewer varieties and larger batches can better achieve economies of scale.
The hard-to-reach “cracks” become natural niche markets
For example: A handful of popular sports brands have firmly occupied users' minds and major market shares for many years, but lululemon decided to enter the very niche market of high-end yoga pants and gradually penetrated into the middle-class female groups in first-tier cities and became A dark horse that has grown rapidly in the consumer market during the epidemic.
Collaboration Niche
Handle some processes to external companies for collaboration
For example: Today's automobile industry involves a globalized supply chain and countless detailed divisions of labor. Many upstream and downstream subcontracting companies jointly contribute to the prosperity of the market. Relying on such close industrial collaboration, Fuyao Glass has become my country's largest automotive glass production supplier.
patent niche market
potential niche market
Potential market demand space composed of social needs that are only partially satisfied or are about to be formed
alternative niche market
Segment the market (meet the slightly different needs of target user groups)
Ali Cloud. It can not only meet the massive data storage and analysis needs of large enterprises, but also meet the server installation needs of startup companies.
Diversified market (simultaneously serving two user groups with different needs)
The C2C platform can not only meet the needs of users for shopping, but also meet the needs of users who want to open stores and do business.
Two-sided market/variable market (connecting two or more interdependent user groups)
Alipay and WeChat Pay are typical examples of this, requiring both a large number of users who have opened payment services and merchants that support payment methods.
Value Proposition (VP)
Disruptive innovation
Providing users with an unprecedented product, such as the iPhone brought by Steve Jobs, subverted the mobile phone market dominated by Nokia and Motorola.
Faster and better
Beat the competition with high performance
Personalized customization
Allowing users to freely customize products according to their own needs; personalized customization is also the most mentioned model in recent times.
Focus on getting things done
360 represents this kind of value. 360 Security Guard focuses on making computers safe and fast, starting from killing viruses and Trojans to accelerating startup.
excellent design
From the visual design of a page to the industrial design of a mobile phone, design is always a factor that cannot be ignored.
price advantage
The price is lower than similar products; price is always a factor that users cannot ignore.
cost cutting
Help users save money, time, thinking and other costs.
Curb risk
Help users avoid risks that may harm their interests; leaving aside safety products, Yu’e Bao is a zero-risk fund financial product.
connect
Bringing together two people or things that are usually difficult to contact; simply speaking, it is a platform or channel product.
Convenient and easy to use
Make complex things simple; voice calls are a good example of making communication simple.
Channel Channel (CH)
Acquire, communicate, and contact customers to deliver your value proposition
B2C
free entity channel
Self-operated store
Own electronic channels
Call Center
APP client
WeChat service account
website
Self-service terminal
social channels
National or provincial agents
Designated specialty store
chain store
Special agent
Cross-industry cooperation store
Online store
search engine
Micro mall
social media
community
Content embedding
Intelligent hardware embedding
B2B
Large customers
Large Fortune 500 companies with annual revenue of more than US$1 billion
Key account manager system (one key account manager is responsible for one key account)
medium sized customers
Non-multinational company, annual revenue between RMB 100 million and RMB 1 billion
Key account manager system (one key account manager is responsible for multiple key accounts)
small customers
Annual revenue less than $100 million
Services provided through strategic alliances and partnerships; trained and certified channels and sales representatives; telemarketing services
Customer Relations (CR)
Customer Service Assistant
Customer service representatives communicate directly with users through phone calls, emails, chat tools, etc.
Consultant/Coach
Exclusive membership
Filter out users who are valuable to the company and products
Co-creation/crowdsourcing
The first is user-generated content. Youku Tudou, Weipai, etc. completely rely on users to provide content. The second is to allow users to participate in the product design process. Xiaomi knows this best. If you are interested, you can study Xiaomi’s word-of-mouth marketing.
community
Provide a platform for interaction between users, users, users and enterprises
User relationship network
Utilize users’ own social relationships to easily introduce potential users. For example, use Weibo, QQ, and mobile phone address books to obtain users’ contacts.
Source of income (R$)
asset sales
sell our ownership or sell our services and the customer pays
Selling physical products
Infrastructure service fee
Build various infrastructure
Rental charges
Advertising charges
Media industry and exhibition industry, as well as software and Internet companies
Trading commissions
Real estate agency, stock broker
Rights of use fee
Trademark rights and brand use rights of chain franchises
Subscription fees, membership fees
Various video APPs charge for video membership
Core Resources (KR)
human Resources
Data resources
Partnership resources
Funding/Credit Resources
Channel resources
Production line resources
Raw material resources
Intellectual Copyright Resources
Brand resources
Key operating activities (KA)
Product development and manufacturing
customer service
continue to innovate
Platform operation
technology R & D
Financing
Team recruitment and capability improvement
Customer relations and cooperation development
Customer Insights and Business Reflection
Key Partner (KP)
supplier
Strategic Alliance
Ecological partner
capital ties
Competition and cooperation
Cost Structure (C$)
Marketing/promotion costs
Technology licensing/copyright costs
Production cost
operating costs
Financial costs
fixed costs
Human resource costs
R&D costs