destination route

Planning, overall, long-term

A series or set of decisions or actions, including planned strategies and unplanned strategies

Bounded rationality emphasizes adaptability

way

Adaptability, competition, risk

A combination of advance planning and contingency

Preemptive (premeditated strategy) Reactive (adaptive strategy)

Respond proactively to changes

pursuit of desire and common vision

Company purpose (fundamental nature, reason for existence)

Company purpose (business scope)

Company philosophy (stick to the bottom line)

financial target system

strategic goal system

The establishment of the goal system requires the participation of all managers, and the financial/strategic goal system should be reflected from a short-term/long-term perspective.

Select the business field (scope), allocate necessary resources for the enterprise, mutual support and coordination of business, usually involving the financial structure and organizational structure of the enterprise

Gain competitive advantage in specific markets

Internal resource allocation, improved efficiency, synergy (coordination and consistency between various activities within a single function, various functional strategies and business processes or activities)

The company’s action guide, research objects, and all-inclusive participation

Senior leadership drives and implements

Make appropriate adjustments and changes to adapt to changes

external environment analysis

internal environment analysis

Internal and external environment analysis

Understand the organization’s environment and relative competitive position

strategy type

strategic process

Strategy formulation, evaluation and selection

Adjust and improve organizational structure

Promote corporate culture

Oversee strategy implementation progress

Adopt digital technology

Coordinate the relationship between corporate strategy, organizational structure, cultural innovation, technology penetration and change.

Take steps to make the strategy work

Innovation (new ideas and concepts): not a single act, but all activities involved in the generation, development, implementation and acquisition of new ideas

Adapt to the environment and ensure survival

Sources of sustained competitive advantage

The fundamental guarantee for maintaining the competitive advantage of enterprises

Product Innovation

process innovation

Positioning innovation

Mature industry trends

Paradigm innovation

unclear boundaries

novelty of innovation

Innovative basic products and product families

level of innovation

opportunity