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1. Strategy and strategic management
This is a mind map about 1. Strategy and strategic management. The main content includes the basic theory of corporate strategy and an overview of strategic management.
Edited at 2022-08-13 12:41:01- bacteria
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1. Strategy and strategic management
- bacteria
This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
- Plant asexual reproduction
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
- Reproductive development of animals
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
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- Outline
Strategy and Strategic Management
Basic theory of corporate strategy
definition
Tradition
Planning, overall, long-term
modern
Adaptability, competition, risk
comprehensive
Implement plans and respond to emergencies
Mission and goals
mission
Company purpose
For-profit or non-profit; reason for existence
Company purpose
Long-term strategic intentions and business scope
Business philosophy
Values, Beliefs, Code of Conduct
abstract; long-term; stable
Target
1. Strategic goals 2. Financial goals (rate, stock price, trust)
corporate strategic level
overall strategy
Choose areas where you can compete and allocate necessary resources appropriately.
business unit strategy
Form competition and business strategies based on goals and directions. gain competitive advantage
functional strategy
Allocate internal resources well to improve efficiency and synergy
Strategic Management Overview
connotation
feature
Comprehensive
Involving all departments and business units
high level
It needs to be promoted by senior leaders
Dynamic
Make appropriate adjustments to internal and external factors
process
Strategic Analysis
external internal
Strategic Choice
make plan
①Top-down ②Bottom-up ③Combination of top and bottom
Evaluation plan
1. Suitability criterion (SWOT analysis) 2. Acceptability criterion (Do stakeholders accept it?) 3. Feasibility criterion (Do the benefits match the risks?)
Choose a strategy
1. Select based on corporate goals 2. Submit to superior management department for approval 3. Hire external experts
strategy implementation
strategic innovation management
Types of strategic innovation
1. Product innovation: changes in products and services 2. Process innovation: changes in production and delivery methods 3. Positioning innovation: changes in the environment for entering the market 4. Paradigm innovation: changes in potential thinking patterns that affect the organization's business
Explore different aspects of strategic innovation
1. The novelty of the innovation (incremental or breakthrough) 2. The basic products and product families of the innovation 3. Innovation level (component level or architecture level) 4. Timing of innovation - innovation life cycle: ① Flow: exploration, uncertainty, flexibility ② Transition: leading design ③Maturity: standardization and integration
Strategic innovation situation--component elements
1. Shared mission, leadership and willingness to innovate; (executive commitment) 2. Appropriate organizational structure; (balance between organic: rapidly changing environment and mechanical: stable environment) 3. Key individuals; (organizational initiators, inventors, leaders, technical gatekeepers, project managers) 4. All employees participate in innovation 5. Effective teamwork; 6. Creative atmosphere; (Methods to stimulate creativity - Incentive) 7. Boundary-crossing; (internal and external customer orientation, extensive network; establishing relationships with external customers and other stakeholders)
Main processes of innovation management
exploration stage
How to find innovation opportunities
selection stage
What to do and why
Implementation phase
How to innovate
acquisition phase
How to get benefits
Power and Stakeholders in Strategic Management
Interest conflicts and balance among stakeholders
Investors and managers
Baumol - sales maximization Maris - growth maximization Williams - manager utility maximization (managerial authority theory)
Corporate employees and companies
Leontief
Corporate interests and social interests
1. Ensure the basic interest requirements of enterprise stakeholders 2. Protect the natural environment 3. Sponsor and support social welfare undertakings
Power and the strategic process
source of power
①The power to control and exchange resources (considering the scarcity of resources and the dependence of enterprises) ②Position in the management hierarchy (legal power = reward power and coercive power) ③Personal quality and influence (model power, expert power) ④Participation Or affect the strategic decision-making and implementation process of the enterprise ⑤ The degree of stakeholder concentration or alliance
exercise of power
①Confrontation (resolutely not cooperate) ②Reconciliation (one party makes concessions) ③Collaboration (resolutely cooperates) ④Compromise (both parties make concessions and can cooperate) ⑤Avoidance (not determined and do not cooperate)