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strategic innovation management
This is a mind map about strategic innovation management. It tells what innovation management is, the importance of innovation, types of strategic innovation, exploring different aspects of strategic innovation, situations of strategic innovation, and the main processes of innovation management.
Edited at 2021-08-10 08:55:36- bacteria
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strategic innovation management
- bacteria
This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
- Plant asexual reproduction
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
- Reproductive development of animals
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
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- Outline
strategic innovation management
What is innovation management
To gain sustainable competitive advantage
A systematic process of [searching, selecting, implementing, and acquiring] new ideas (combination boxing)
Analysis
Innovation vs. Change
Innovation emphasizes new ideas
Change emphasizes that the situation has changed, not necessarily something intentional
Innovation vs invention
Innovation is not a single act, but all activities (a series of activities) involved in the generation, development, implementation, and acquisition of new ideas.
Invention: a single act that transforms new ideas into tangible products [a product, a process, a model]
The importance of innovation
Why innovation?
It is a vital ability for enterprises to [adapt..., ensure...]
Adapt to the changing external environment and ensure its own survival and development
It is the main source for enterprises to [obtain...]
Gain sustainable competitive advantage
New products can help companies capture and maintain market share and improve their profitability in the market
Helps achieve sales growth by relying on non-price factors (not relying on low-price competition to win, but differentiated thinking: design, product customization, quality)
Helps launch new products faster than competitors (competition for time, grabbing market share faster)
From scratch Conquer the country
Continuous innovation is the fundamental guarantee for [maintaining...]
Maintain corporate competitive advantage
Originality is difficult to surpass; imitation innovation is upgraded to original/independent innovation
Defend the country
Types of strategic innovation
Fan/ding/abortion/birth
Product Innovation
Products and Services Changes
process innovation
Changes in the way products and services are produced and delivered
Positioning innovation
Environmental changes, repositioning
Paradigm innovation
Changes in thinking patterns
There are no clear boundaries, It's not either/or
Explore strategic innovation different aspects
The novelty of the innovation [incremental or breakthrough]
Quantitative change → qualitative change
Innovative platforms and product families
Relying on platform innovation: a stable basic platform and an expandable product family
Example: Car manufacturer: using the same parts and chassis to develop different models of cars
level of innovation [Component level (small) or architecture level (large)]
Example: Home automation industry
Component level: computer technology, communication technology, industrial control, primary robotics
Architectural level: The fusion of components makes it possible for a new generation of residential systems to integrate entertainment, environmental control and communication functions
opportunity 【Innovation life cycle】
innovative features
rheological stage
transitional phase
mature stage
Competitive focus
Product performance
Product differentiation
Product standardization and cost reduction
innovative driving factors
Customer needs, technical investment
Expand internal technology to create opportunities
Reduce costs and improve quality
innovative Main types
product changes
process innovation
Incremental product and process innovation
product line
Diversity, customization
at least one stable or dominant design
Undifferentiated standard products
Production Process
Flexible but inefficient, exploratory, uncertain Goals are experimental and change frequently
Strict and clear (found the direction)
Efficient, forming capital intensification and relatively strict (stable and finalized)
The context of strategic innovation
key to success
Build an innovative organization
key/organization/willing All staff/cooperation/cross/atmosphere
key individual
appropriate organizational structure
Shared mission, leadership and willingness to innovate
All employees participate in innovation
effective teamwork
cross borders
innovative atmosphere
Develop innovative strategies
Specific knowledge (R&D results: patents)
Including the ability to explore knowledge: the ability to research and develop
The essential characteristic of strategy is that it should be an innovative strategy
The purpose is to accumulate specific knowledge
Innovation strategies must be able to cope with complex external environments
Internal structures and processes must be balanced with possible conflicting needs
Main processes of innovation management
Search results
search
Find opportunities/incentives for innovation
choose
What to do and why
Do all kinds of research
implement
How to achieve innovation
Obtain
How to get benefits