MindMap Gallery Management by Objectives Performance Appraisal Plan
The design idea of the performance appraisal plan for the marketing and monopoly series of tobacco commercial enterprises solves the four core issues of who will take the exam, how to take the exam, what to take the exam, and how to use it, and has practical application value.
Edited at 2023-06-09 21:29:20El cáncer de pulmón es un tumor maligno que se origina en la mucosa bronquial o las glándulas de los pulmones. Es uno de los tumores malignos con mayor morbilidad y mortalidad y mayor amenaza para la salud y la vida humana.
La diabetes es una enfermedad crónica con hiperglucemia como signo principal. Es causada principalmente por una disminución en la secreción de insulina causada por una disfunción de las células de los islotes pancreáticos, o porque el cuerpo es insensible a la acción de la insulina (es decir, resistencia a la insulina), o ambas cosas. la glucosa en la sangre es ineficaz para ser utilizada y almacenada.
El sistema digestivo es uno de los nueve sistemas principales del cuerpo humano y es el principal responsable de la ingesta, digestión, absorción y excreción de los alimentos. Consta de dos partes principales: el tracto digestivo y las glándulas digestivas.
El cáncer de pulmón es un tumor maligno que se origina en la mucosa bronquial o las glándulas de los pulmones. Es uno de los tumores malignos con mayor morbilidad y mortalidad y mayor amenaza para la salud y la vida humana.
La diabetes es una enfermedad crónica con hiperglucemia como signo principal. Es causada principalmente por una disminución en la secreción de insulina causada por una disfunción de las células de los islotes pancreáticos, o porque el cuerpo es insensible a la acción de la insulina (es decir, resistencia a la insulina), o ambas cosas. la glucosa en la sangre es ineficaz para ser utilizada y almacenada.
El sistema digestivo es uno de los nueve sistemas principales del cuerpo humano y es el principal responsable de la ingesta, digestión, absorción y excreción de los alimentos. Consta de dos partes principales: el tracto digestivo y las glándulas digestivas.
Marketing and exclusive sales sequence target management Performance appraisal plan design (first draft)
Who will take the exam
Superiors evaluate subordinates
The municipal bureau assesses the district and county bureau team, and the district and county bureau team assesses the marketing director and team leader; the marketing director and team leader assesses the account manager and the municipal management team
Supervision at the same level
Corporate management, marketing, and exclusive sales are organized into groups, and the district and county bureau teams, marketing directors, and team leaders are randomly inspected to assess the quality of subordinate employees.
How to take the exam
Assessment cycle
market indicators
monthly assessment quarterly coverage quarterly application
The marketing director and team leader evaluate one-third of their subordinate employees every month. Cover all sections every quarter. The assessment scores are directly used as the employee’s monthly score.
The district and county bureau teams assess one-third of the account managers and municipal management teams every month. The assessment scores will be used as the monthly assessment scores for the marketing director and team leader, plus points will be deducted. It no longer falls to specific account managers or municipal management squadrons. (Assurance account manager, Municipal management squadrons will not be deducted points repeatedly)
The joint assessment team selects one-third of the personnel from each marketing department (squadron) for assessment every month. The assessment results are compared with the assessment results of the marketing director, and a reasonable deviation range is set. If the deviation range exceeds the deviation range, it is deemed that the assessment is false and the assessment is not accurate through calculation. Based on the proportion of actual personnel, the 10 market ministers will be ranked, and points will be deducted based on the ranking. Results are applied quarterly.
Add the "assessment deviation" indicator, Ensure real, practical and rigorous examinations.
The joint assessment team's assessment results of the first and second departments shall be applied to the assessment score of the market director, and the assessment results of the district and county bureaus shall be used to measure the individual scores of the "assessment deviation" evaluation of the district and county bureau team and the market director.
Quantitative indicators
monthly assessment monthly application
Assessment method
Overview
Evaluation method
From the original single indicator plus deduction points, it has been transformed into a comprehensive evaluation of multiple indicators, where a single household determines the quality of the area, to a multi-household comprehensive evaluation, which makes the evaluation of the work quality of the account manager more objective. At the same time, the assessment transfer can be greatly reduced. The account manager's on-site service deduction points are not determined by a single household, but by the comprehensive situation of multiple households. Therefore, the account manager cannot transfer the assessment results to the corresponding customers, which reduces customer pressure and avoids Some violations of "eating, taking, getting stuck, and asking for" occurred.
content adjustment
By converting the original assessment indicators into a comprehensive evaluation form, the content of the on-site assessment can be divided into several parts: terminal construction, group construction, cigarette display, brand cultivation, business guidance, standardized operation, etc., and the existing indicators can be integrated into them. The items are not directly deducted points, but are judged by "excellent, good, medium, and poor" according to the on-site conditions. Assume that excellent is 10 points, good is 8 points, medium is 6 points, and poor is 4 points. Each assessment item Select corresponding items according to the evaluation criteria, and finally calculate the total score based on all selected items. Divide the score by the total score in the optimal state (that is, the total score when all items are "excellent"), calculate the percentage, and then multiply by the market The total score of the inspection indicator is the score of the account manager in that household. The final score of the account manager is determined by the average score of the number of households visited. For example: Account Manager A’s evaluation of each work of account A is 80 points, the total optimal status score is 100 points, and the market inspection indicator is 10 points, then the account manager’s score for this account is 80/100*10=8 points. If you visit five households and each household scores 8, 7, 9, 6, 7, the final score of the account manager is (8 7 9 6 7)/5 = 7.4 points.
What to test
Marketing Sequence Metrics
Monopoly Serial Indicator
District and county bureau team indicators
The number of indicators should be streamlined, specific indicators should be optimized, assessment indicators at each level should have a focus, some indicators can be related, and most indicators should be different. Core indicators must be formulated by the main business control department, and district and county bureaus must have partial indicator autonomy (can be about 10%). Assessment indicators remain unchanged quarterly.
how to use
hierarchical management
Annual review
The marketing center and exclusive sales office organize the annual general evaluation of employees in this series, and the enterprise management office participates in and supervises the entire process.
performance gap
Account managers are divided into high, medium, junior and yellow cards
Level gap: Plan 1: Advanced level plus 3000, Intermediate level plus 1000. 1,000 will be deducted for junior level (or 15% of performance salary), and 2,000 will be deducted for yellow cards (or 25% of performance salary). Option 2: Add 2000 for advanced level and 500 for intermediate level. 1,000 will be deducted for junior level (or 15% of performance salary), and 2,000 will be deducted for yellow cards (or 25% of performance salary).
Specialty squadrons are divided into five-star, four-star and three-star
Level gap: Plan 1: add 3,000 to five stars, add 1,000 to four stars, Samsung will deduct 1,000 (or 15% performance salary) Option 2: Five stars plus 2,000, four stars plus 500, three stars deducted 1000 (or 15% performance salary))
Performance delivery
Grassroots frontline
Monthly assessment and monthly cashing
Marketing Minister, Team Captain
Monthly assessment quarterly cashing
District and county bureau team
Quarterly assessment and annual fulfillment