MindMap Gallery B2C mind map
B2C mind map, business activities between enterprises and consumers using the Internet as the main service provider, come and take a look!
Edited at 2023-05-04 00:27:56El cáncer de pulmón es un tumor maligno que se origina en la mucosa bronquial o las glándulas de los pulmones. Es uno de los tumores malignos con mayor morbilidad y mortalidad y mayor amenaza para la salud y la vida humana.
La diabetes es una enfermedad crónica con hiperglucemia como signo principal. Es causada principalmente por una disminución en la secreción de insulina causada por una disfunción de las células de los islotes pancreáticos, o porque el cuerpo es insensible a la acción de la insulina (es decir, resistencia a la insulina), o ambas cosas. la glucosa en la sangre es ineficaz para ser utilizada y almacenada.
El sistema digestivo es uno de los nueve sistemas principales del cuerpo humano y es el principal responsable de la ingesta, digestión, absorción y excreción de los alimentos. Consta de dos partes principales: el tracto digestivo y las glándulas digestivas.
El cáncer de pulmón es un tumor maligno que se origina en la mucosa bronquial o las glándulas de los pulmones. Es uno de los tumores malignos con mayor morbilidad y mortalidad y mayor amenaza para la salud y la vida humana.
La diabetes es una enfermedad crónica con hiperglucemia como signo principal. Es causada principalmente por una disminución en la secreción de insulina causada por una disfunción de las células de los islotes pancreáticos, o porque el cuerpo es insensible a la acción de la insulina (es decir, resistencia a la insulina), o ambas cosas. la glucosa en la sangre es ineficaz para ser utilizada y almacenada.
El sistema digestivo es uno de los nueve sistemas principales del cuerpo humano y es el principal responsable de la ingesta, digestión, absorción y excreción de los alimentos. Consta de dos partes principales: el tracto digestivo y las glándulas digestivas.
B2C
Introduction
Business activities conducted between enterprises and consumers using the Internet as the main service provider
Dual-line retail model
1. Real retailers coexist entities
2. Online sales are the only sales method
3. Don’t rely on online sales to survive
4. Representative website: Wal-Mart Suning.com, China Lianhua Supermarket, China Shangqing Bookstore transplanted from physical direct sales stores to the market, China Shangqing Bookstore Network income is not the main body. The main income mainly comes from the entity’s promotion network.
Virtual retail model
1. Virtual Retailer
2. Online sales are the only sales method
3. Survive by selling online
4. Representative website: Amazon, Dangdang, Joyo.com, Tmall Online sales are the only The sales method is a pure Internet product
Manufacturer mode
1. Product manufacturer
2. Take online sales
3. Representative enterprise: Dell, Cisco It sells its own products, Migrate from physical direct sales store go to the internet do online direct selling.
Classification by service theme
1. Self-operated B2C
All aspects related to product sales are completed by the operator The most typical operator representatives: JD.com, Amazon, Suning.com, Vipshop, etc.
2. Platform B2C
E-commerce businesses build websites and provide them to businesses The platform serves as a credibility guarantee and intermediate contact. A third-party trading platform is not responsible for sales-related aspects.
Advantage
1. For business operators
1. Let brands and manufacturers face consumers directly
2. Expanded sales channels Cover more groups, benefit To create an online brand image
3. Adjust product production or purchase plans at any time to reduce inventory backlog.
2. For consumers
1. Reduce the intermediate links in the traditional supply chain.
2. You can learn about the products without leaving home.
3. You can buy some products that you usually can’t buy offline.
Features
Commodity transactions are entirely conducted online. Starting from consumers selecting and comparing products online, to online shopping payment, logistics distribution and after-sales service, It is completed through the Internet as a medium, and enterprises and consumers No face-to-face one-stop transactions between
1. Suitable for online sales only through electronic Transmitted products and services are suitable for sale online
2. Product search cost is low Most of the suitable products are books, music, etc.
3. Standardized, not easy to deteriorate, suitable for transfer, etc. Products sold online are more restricted, such as small digital products
case analysis
JD.com market positioning
Emphasis on quality. The official positioning is "more speed, more savings, just for quality life"
JD target customers
1. Analysis from the perspective of needs
2. Analysis based on age
3. Analyze from a career perspective
JD profit model
1. Direct sales revenue
2. Third-party platform service income
3. Advertising revenue
4. Capital accumulation income
Jingdong core capabilities
1. Product prices are cheaper
2. High quality logistics services
3. More comprehensive online services
4. Distinctive after-sales service