Chapter 3 Strategic Choice-9 Competitive Strategies in Emerging Industries

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Chapter 3 Strategic Choice-9 Competitive Strategies in Emerging Industries

Competitive strategies in emerging industries are formed when technological innovation, the emergence of new consumer demands, or other economic and social changes elevate a product or service to the level of a potentially viable business opportunity.

Edited at 2023-04-28 15:15:35

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Chapter 3 Strategic Choice-9 Competitive Strategies in Emerging Industries

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Strategic Choice

Overall (company) strategy

Business Unit (Competitive) Strategy

1. Basic competitive strategy

2. Competitive strategies for small and medium-sized enterprises

(1) Competitive strategies in fragmented industries

(2) Competitive strategies in emerging industries

It occurs when technological innovation, the emergence of new consumer demands, or other economic and social changes elevate a product or service to the level of a potentially viable business opportunity.

Common characteristics of the internal structure of emerging industries

(1) Technical uncertainty.

(2) Strategic uncertainty.

(3) Rapid changes in costs

(4) Germinating enterprises and establishing new businesses.

(5) First time buyers.

common developmental disorders

(1) Difficulties in selecting, acquiring and applying proprietary technology

(2) Insufficiency of raw materials, parts, funds and other supplies.

(3) Customer confusion and waiting and watching.

(4) Reaction of the substituted product.

(5) Lack of courage and ability to take risks.

Strategic Choice

(1) Shape the industrial structure.

This strategic choice enables companies to establish a set of competitive principles that are conducive to their own development in areas such as product strategy, marketing methods, and price strategies, thereby helping companies establish long-term industrial positions.

(2) Correctly treat the externalities of industrial development.

The overall image, reputation, relationship with other industries, industry attractiveness, customer awareness of the industry, and the relationship between the industry and the government and the financial sector are all closely related to the production and operation status of the enterprise.

(3) Pay attention to changes in industrial opportunities and obstacles, and take the initiative in industrial development and changes.

(4) Choose the appropriate time and field to enter.

3. Blue Ocean Strategy

Intelligent (Functional Level) Strategy

international business strategy