MindMap Gallery Chapter 3 Strategic Choice-6 Business (Competition) Unit Strategy
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Edited at 2023-04-27 12:25:21El cáncer de pulmón es un tumor maligno que se origina en la mucosa bronquial o las glándulas de los pulmones. Es uno de los tumores malignos con mayor morbilidad y mortalidad y mayor amenaza para la salud y la vida humana.
La diabetes es una enfermedad crónica con hiperglucemia como signo principal. Es causada principalmente por una disminución en la secreción de insulina causada por una disfunción de las células de los islotes pancreáticos, o porque el cuerpo es insensible a la acción de la insulina (es decir, resistencia a la insulina), o ambas cosas. la glucosa en la sangre es ineficaz para ser utilizada y almacenada.
El sistema digestivo es uno de los nueve sistemas principales del cuerpo humano y es el principal responsable de la ingesta, digestión, absorción y excreción de los alimentos. Consta de dos partes principales: el tracto digestivo y las glándulas digestivas.
El cáncer de pulmón es un tumor maligno que se origina en la mucosa bronquial o las glándulas de los pulmones. Es uno de los tumores malignos con mayor morbilidad y mortalidad y mayor amenaza para la salud y la vida humana.
La diabetes es una enfermedad crónica con hiperglucemia como signo principal. Es causada principalmente por una disminución en la secreción de insulina causada por una disfunción de las células de los islotes pancreáticos, o porque el cuerpo es insensible a la acción de la insulina (es decir, resistencia a la insulina), o ambas cosas. la glucosa en la sangre es ineficaz para ser utilizada y almacenada.
El sistema digestivo es uno de los nueve sistemas principales del cuerpo humano y es el principal responsable de la ingesta, digestión, absorción y excreción de los alimentos. Consta de dos partes principales: el tracto digestivo y las glándulas digestivas.
Strategic Choice
Overall (company) strategy
Business Unit (Competitive) Strategy
1. Basic competitive strategy
Cost leadership strategy
Advantage
(1) Create a barrier to entry.
(2) Enhance bargaining power.
(3) Reduce the threat of substitutes.
(4) Maintain a leading competitive position.
Implementation conditions
(1) Market conditions
①The product has high price elasticity, and there are a large number of price-sensitive users in the market; ② The products of all enterprises in the industry are standardized products, and it is difficult to differentiate products; ③Buyers don’t pay much attention to the brand; ④Price competition is the main means of market competition; ⑤Consumers' switching costs are low.
(2) Resources and capabilities.
①Equip corresponding production facilities in industries with significant economies of scale to achieve economies of scale. ② Reduce the costs of various factors. ③Improve productivity. ④Improve product process design. ⑤ Improve the utilization of production capacity ⑥ Choose an appropriate transaction organization form. ⑦ Centralized allocation of resources.
risk
(1) Changes in technology may wipe out past low-cost investments (such as scale expansion, process innovation, etc.) and accumulated experience. (2) New entrants or followers in the industry achieve similar or even lower product costs by imitating or using facilities with a higher technical level. (3) Market demand has shifted from focusing on price to focusing on product brand image, turning the company's original advantages into disadvantages.
Differentiation Strategy
Advantage
(1) Create a barrier to entry.
(2) Reduce customers’ price sensitivity.
(3) Enhance bargaining power.
(4) Resist the threat of substitutes.
Mainly depends on the performance and price of the two products Comparison of comparison
Implementation conditions
(1) Market conditions.
① The product can be fully differentiated and recognized by customers; ②Customer needs are diverse; ③The industry in which the enterprise is located undergoes rapid technological changes, and innovation becomes the focus of competition.
(2) Resources and capabilities
①Have strong R&D capabilities and product design capabilities; ②Have strong marketing capabilities; . ③ Have an incentive system, management system and a good creative culture that can ensure the stimulation of employee creativity; ④ Have the ability to improve the quality of a certain business operation as a whole, establish product image, maintain advanced technology and establish a complete Ability to improve distribution channels.
risk
(1) The cost for enterprises to differentiate their products is too high.
(2) Market demand changes.
(3) Competitors’ imitation and attacks narrow or even reverse the established differences.
centralization strategy
Concentration strategy is generally a strategy adopted by small and medium-sized enterprises and can be divided into two categories: concentrated cost leadership strategy and concentrated differentiation strategy.
2. Competitive strategies for small and medium-sized enterprises
Intelligent (Functional Level) Strategy