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Chapter 3 Strategic Choice-7 Business Unit Strategies-Basic Competitive Strategy
Chapter 3 Strategic Choice - 7 Business Unit Strategies - Mind Map of Basic Competitive Strategies. I hope this mind map will be helpful to you.
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Chapter 3 Strategic Choice-7 Business Unit Strategies-Basic Competitive Strategy
- bacteria
This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
- Plant asexual reproduction
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
- Reproductive development of animals
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
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Strategic Choice
Overall (company) strategy
Business Unit (Competitive) Strategy
1. Basic competitive strategy
Cost leadership strategy
Differentiation Strategy
centralization strategy
Concentration strategy is generally a strategy adopted by small and medium-sized enterprises and can be divided into two categories: concentrated cost leadership strategy and concentrated differentiation strategy.
Advantage
Since the adoption of a concentration strategy means that an enterprise implements a cost leadership strategy or a differentiation strategy in a specific target market, the advantages of the cost leadership strategy and the differentiation strategy in resisting the five competitive forces of the industry can also be found in the concentration strategy. Reflected
Because the concentration strategy avoids direct competition with competitors on a large scale
Implementation conditions
(1) There are differences in needs among buyer groups. (2) The target market is relatively attractive in terms of market capacity, growth rate, profitability, competition intensity, etc. (3) No other competitor in the target market adopts a similar strategy. (4) Enterprises have limited resources and capabilities, making it difficult to achieve cost leadership or differentiation in the entire industry. They can only select individual companies. Market segments.
risk
(1) Narrow target market leads to high costs.
(2) The demand difference between buyer groups becomes smaller.
(3) Entry and competition of competitors.
Comprehensive analysis of basic strategies - "Strategy Clock"
1. Cost leadership strategy.
Path 1 can be viewed as a focused cost leadership strategy. Path 2 is for enterprises to seek cost control A typical approach commonly used in the first strategy is to reduce the price while trying to maintain the quality of the product or service.
2. Differentiation strategy.
Path 4 is also a strategy widely used by companies, that is, providing customers with higher customer recognition value than competitors at the same or slightly higher price than competitors. Path 5 is to provide customers with higher recognition value at a particularly high price.
3. Mixed strategies.
Hybrid strategy refers to approach 3. In some cases, companies can provide customers with higher recognition value while also Gain cost advantage.
Three factors will cause a company to obtain two advantages at the same time:
(1) Firms that offer high-quality products increase market share, which in turn lowers average costs due to economies of scale. As a result, the company can achieve both high-quality and low-cost positioning in the industry.
(2) Experience in producing high-quality products is accumulated and costs are reduced faster than producing low-quality products.
(3) Focusing on improving production efficiency can reduce costs in the production process of high-quality products,
4. A failed strategy.
Path 6 raises prices without providing customers with a higher perceived value. Path 7 is a more dangerous extension than Path 6. It reduces the customer-recognized value of the product or service while increasing the corresponding price. Path 8 is to keep the price unchanged while reducing the customer-recognized value.
2. Competitive strategies for small and medium-sized enterprises
Intelligent (Functional Level) Strategy
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