market segmentation

Target market selection

Market positioning

Product Strategy

Price Strategy

Distribution strategy

promotion strategy

1. Product research 2. Process research

1. Demand pull 2. Technology push

1. Basic competitive strategy 2. Value chain 3. Ansoff matrix 4. Product life cycle

1. Become a company that introduces new technology products to the market 2. Become an innovative imitator of successful products 3. Become a low-cost producer of successful products

1. Provide financial support for innovation 2. Give employees the opportunity to work in an environment that can generate innovative ideas 3. Management actively encourages employees and customers to propose new ideas 4. Form a development project team and establish relevant management organizations 5. Recruitment policies should focus on recruiting employees with innovative skills and giving employees appropriate training. 6. Dedicated managers should be responsible for obtaining information related to innovative ideas from the environment or internal communications. 7. Strategic plans should contribute to the development of innovation goals. Achieve and reward employees who successfully achieve their goals.

1. Batch size 2. Variety 3. Demand changes 4. Visibility

1. Types of production capacity planning ① Leading strategy (increase production capacity according to expected demand) ② Lagging strategy (increase production capacity only when excess production is exceeded) ③ Matching strategy (increase production capacity in small quantities to cope with changes) 2. Balanced production capacity and demand method resource-to-order production (order -Resources-Production) The first to sign the contract. Order-based production (Resources-Order-Production) Inventory-based production (Resources-Production-Order) The last to sign the contract

1. Few/single sources of supply (economies of scale, confidentiality, strong relationships, availability of high-quality supply, poor bargaining power, interruption of goods supply) 2. Multiple sources of supply (availability of specialized technology, strong bargaining power, unstable relationships, and no economies of scale) , no quality improvement) 3. Balance supply

1. Market transaction strategy; 2. Short-term cooperation strategy; 3. Functional alliance strategy; 4. Innovative alliance strategy

1. Traditional procurement model; 2. MRP procurement model; 3. JIT procurement model; 4. VMI procurement model; 5. Digital procurement model

acquisition, training, performance, compensation