MindMap Gallery Strategy and Strategic Management
Note - Strategy - Chapter 1 Strategic Management Strategy Strategic management refers to the decision-making and management art of an enterprise or organization's overall, long-term development direction, goals, tasks and policies, as well as resource allocation in a certain period of time.
Edited at 2021-05-21 17:14:25El cáncer de pulmón es un tumor maligno que se origina en la mucosa bronquial o las glándulas de los pulmones. Es uno de los tumores malignos con mayor morbilidad y mortalidad y mayor amenaza para la salud y la vida humana.
La diabetes es una enfermedad crónica con hiperglucemia como signo principal. Es causada principalmente por una disminución en la secreción de insulina causada por una disfunción de las células de los islotes pancreáticos, o porque el cuerpo es insensible a la acción de la insulina (es decir, resistencia a la insulina), o ambas cosas. la glucosa en la sangre es ineficaz para ser utilizada y almacenada.
El sistema digestivo es uno de los nueve sistemas principales del cuerpo humano y es el principal responsable de la ingesta, digestión, absorción y excreción de los alimentos. Consta de dos partes principales: el tracto digestivo y las glándulas digestivas.
El cáncer de pulmón es un tumor maligno que se origina en la mucosa bronquial o las glándulas de los pulmones. Es uno de los tumores malignos con mayor morbilidad y mortalidad y mayor amenaza para la salud y la vida humana.
La diabetes es una enfermedad crónica con hiperglucemia como signo principal. Es causada principalmente por una disminución en la secreción de insulina causada por una disfunción de las células de los islotes pancreáticos, o porque el cuerpo es insensible a la acción de la insulina (es decir, resistencia a la insulina), o ambas cosas. la glucosa en la sangre es ineficaz para ser utilizada y almacenada.
El sistema digestivo es uno de los nueve sistemas principales del cuerpo humano y es el principal responsable de la ingesta, digestión, absorción y excreción de los alimentos. Consta de dos partes principales: el tracto digestivo y las glándulas digestivas.
Strategy and Strategic Management
Definition of corporate strategy
Traditional concept: Strategy is a combination of some end points that the company strives for and the ways that the company seeks to achieve them; emphasizes the planning, overall and long-term nature of the company's strategy
Modern concept: a series or set of decisions or actions; emphasizing the adaptability, competition and risk of strategy
Company mission and goals
Company mission
Company purpose (profit and non-profit): It is a direct reflection of the fundamental nature and reason for existence of the enterprise organization [Profit organization] Its primary purpose is to bring economic benefits to the owners, followed by fulfilling social responsibilities; [Non-profit organization] The primary purpose It is to improve social welfare and promote political and social change.
Company purpose (business scope): It aims to explain the company's long-term strategic intentions and mainly explains the business scope that the company will engage in in the future.
Business philosophy (values): Values, basic beliefs and codes of conduct are a high-level summary of corporate culture.
company goals
Financial goal system: market share, market growth rate, return on investment, dividend growth rate, stock price evaluation, good cash flow and company trust, etc.
Strategic goal system: Obtain sufficient market share, overwhelm competitors in terms of product quality, customer service or product innovation, make the overall cost lower than that of competitors, improve the company's reputation among customers, and establish a stronger brand in the international market. Gain a foothold to establish technological leadership, gain lasting competitive advantage, and seize attractive growth opportunities.
levels of corporate strategy
overall strategy
business unit strategy
functional strategy
strategic management
Connotation: In order to achieve the corporate mission and strategic goals, it is a dynamic management process that scientifically analyzes the internal and external environment of the enterprise, makes strategic decisions, evaluates, selects and implements strategic plans, and controls strategic performance.
Features: Comprehensive, dynamic, high-level, efficient
process
Strategic analysis: analysis of external environment and internal environment
Strategic Choice
Selectable strategy types: overall, business unit, and function
strategy selection process
Formulating strategic options: three methods—bottom-up (democracy), top-down (centralization), top-down combination (democracy-centralization)
Evaluate strategic alternatives: suitability (SWOT analysis), acceptability (acceptance by business stakeholders, managers), feasibility (financial, strategic feasibility)
Select strategy: Select a strategy based on corporate goals, submit to superior management for approval, and hire external agencies
strategy implementation
For a strategy to be successful, a business needs to have an effective organizational structure
The management of personnel and systems is very important
Corporate politics play an important role
Strategy implementation involves selecting appropriate organizational coordination and control systems
To ensure successful strategy implementation, all aspects of corporate strategy, structure, culture and control must be coordinated
strategic change management
definition
Gradual change: occurs frequently during the life cycle of an enterprise, steadily promotes change, and affects certain parts of the enterprise system.
Revolutionary changes: occur infrequently in the life cycle of an enterprise, transform comprehensively, and affect the entire enterprise system
development stage
Continuous phase: no major changes occur, only small corrections
Incremental stage: changes occur slowly, either piecemeal or systemically
Constantly changing stage: Characterized by having no direction or focus
Comprehensive stage: revolutionary or transformational changes occur in a short period of time
type
technological change
Product and service changes
Structural and Systemic Change
personnel change
main mission
Adjust corporate philosophy
Corporate strategy repositioning
Redesign the company's organizational structure
accomplish
Steps for change champions to advance strategic change
Senior management is the strategist of change and decides what should be done
Appoint an agent to take control of the change
Reasons for resistance to change and barriers to implementation
Causes: Physiological, environmental and psychological changes
Barriers: cultural barriers (inertia of business activities, inertia of management systems, internal team resistance to change, lack of experience and capabilities, conservatism of the entire organization), personal barriers (habits, financial income, fear of the unknown, selective information processing)
Strategies for Overcoming Resistance to Change
rhythm of change
change management approach
scope of change
Strategic management is a cyclical process, not a one-time task. The strategic implementation process must be continuously monitored and evaluated.