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Private Domain Growth Master’s Business Development Power
This is a mind map about the business development ability of a private growth engineer. The business development ability of a private growth engineer is a comprehensive ability that covers many aspects such as market expansion, business cooperation, negotiation and communication. By continuously improving business development capabilities, private growth engineers can create more growth opportunities and value for enterprises.
Edited at 2024-03-14 17:01:06- bacteria
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Private Domain Growth Master’s Business Development Power
- bacteria
This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
- Plant asexual reproduction
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
- Reproductive development of animals
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
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- Outline
Business development capability
1. How to judge and identify potential customers
1. Type of enterprise suitable for private domain
Category 1: Department stores and fresh fruit chain stores
Category 2: education and training, catering, community retail
The third category: trendy toys, digital 3C category
Category 4: Insurance, maternal and infant, automobile, medical, financial and other enterprises
Category 5: Online store
2. Determine whether the enterprise is suitable for private domain
Enterprise development stage
Enterprise size
3. Determine the company’s willingness to develop private domains
Industry peer cases
The company already has a fan community or membership system
Enterprise self-media account
corporate marketing activities
Corporate recruitment status
2. How to contact potential customers
1. Search online
Corporate information query website (Qichacha, Tianyancha)
Workplace communication platform (LinkedIn)
Search engine (Baidu, Google, WeChat search)
Public comment
Social media platforms (Weibo, video accounts, public accounts, Xiaohongshu, Douyin)
2. Make use of connections
Upstream and downstream of the target company
Target company’s partners
Industry association or regional chamber of commerce
investment relations
Government organization that has jurisdiction over the target company
3. Offline event exchanges and door-to-door visits
3. How to make the first phone call well
1. The beginning of a phone call
Introduce yourself briefly and clearly (name, professional certifications, etc.)
Clearly explain the value it can bring to the other party (Case: Mr. Liu Chongqing Hotpot)
2. Closing call
Offer to meet offline
Agree on a specific time and place
3. Telephone communication skills
necessary pause
adjust your mindset
Combining text messages and WeChat to pave the way
adapt to changing circumstances
4. First meeting and communication
1. Stimulate customer interest
Introduce competing product cases (industry benchmarks, similar scale references)
Show off your success (case: downtown hotpot restaurant)
2. Discover customer pain points
Bring the customer’s perspective
open ended questions
follow-up questions
closed questions
5. Promote the transaction
1. Introduce clearly the service content, service process, service cycle and delivery standards
2. Five common reasons why customers have difficulty closing deals and tips on how to deal with them
Worry about service ineffectiveness: Emphasis on long-term benefits of private domain
There are other growth engineers competing: providing additional benefits
Customers Want Comprehensive Comparisons: Creating Anxiety
I feel that now is not the time to do private domain business: reflecting the scarcity of resources
If you think the price is too high: reduce the price appropriately and make concessions
3. Flexibly adjust according to customer personality
Self-righteous type: holding and praising
Indecisive Type: Certainty Advice
Talking type: listening and guiding back to the topic
Calm thinking type: sincere and natural
Excuse-based procrastination: find the real reason
4. Q&A communication method
Q: Seek advice, sincerity, care
Answer: Structure and foreshadowing
Like: Praise people, praise business
6. Delivery Notes
1. Sort out the delivery list
2. Confirm delivery time
3. Agree to check nodes
4. Manage customer expectations
Private Domain Growth Master’s Business Development Power