MindMap Gallery Search engine marketing mind map
This picture details search engine free marketing and paid marketing. Search engines involve the entire network information, so they involve many network platforms, such as self-media platforms, news websites, forums, industry portals, knowledge platforms, e-commerce platforms, and classified information. Many of these platforms can independently become a closed-loop marketing system. The operation methods mentioned in this case are solely for the purpose of search engine optimization and are not intended as independent platform operation suggestions.
Edited at 2023-03-28 22:19:30El cáncer de pulmón es un tumor maligno que se origina en la mucosa bronquial o las glándulas de los pulmones. Es uno de los tumores malignos con mayor morbilidad y mortalidad y mayor amenaza para la salud y la vida humana.
La diabetes es una enfermedad crónica con hiperglucemia como signo principal. Es causada principalmente por una disminución en la secreción de insulina causada por una disfunción de las células de los islotes pancreáticos, o porque el cuerpo es insensible a la acción de la insulina (es decir, resistencia a la insulina), o ambas cosas. la glucosa en la sangre es ineficaz para ser utilizada y almacenada.
El sistema digestivo es uno de los nueve sistemas principales del cuerpo humano y es el principal responsable de la ingesta, digestión, absorción y excreción de los alimentos. Consta de dos partes principales: el tracto digestivo y las glándulas digestivas.
El cáncer de pulmón es un tumor maligno que se origina en la mucosa bronquial o las glándulas de los pulmones. Es uno de los tumores malignos con mayor morbilidad y mortalidad y mayor amenaza para la salud y la vida humana.
La diabetes es una enfermedad crónica con hiperglucemia como signo principal. Es causada principalmente por una disminución en la secreción de insulina causada por una disfunción de las células de los islotes pancreáticos, o porque el cuerpo es insensible a la acción de la insulina (es decir, resistencia a la insulina), o ambas cosas. la glucosa en la sangre es ineficaz para ser utilizada y almacenada.
El sistema digestivo es uno de los nueve sistemas principales del cuerpo humano y es el principal responsable de la ingesta, digestión, absorción y excreción de los alimentos. Consta de dos partes principales: el tracto digestivo y las glándulas digestivas.
Whole network marketing
Search Engine Marketing
cognitive search engine
Definition: A search engine is a system that collects information from the Internet based on certain strategies and using specific program rules, organizes and processes the information, provides retrieval services to users, and displays retrieval-related information to users.
Characteristics: The search engine itself does not generate information, but is a platform for collecting, organizing, and presenting information.
principle
Crawl web pages from the internet
Create index database
Search sorting in index database
Sorting principle
value to users
Search Habits-Keywords
Content format - video, graphics, pictures, questions and answers
Content quality – title, content relevance, originality
commercial realizable value
Direct monetization - paid promotion
Indirect monetization - business partners
Potential value - other Baidu platforms
Cost reduction and efficiency improvement mechanism
Baidu screenshot
Website weight
Search Engine Optimization
definition
Narrow sense: By using reasonable means that are easy to search and index, the basic elements of the website are adapted to the search engine retrieval principles and more user-friendly, so that it is easier to be included by search engines and given priority.
Broad definition: packaging and publishing information that is beneficial to oneself in a way that is easy to search and index, giving priority to being included by search engines and giving priority ranking
Website SEO
Key words
Keyword selection: high number of searches, low competition, high commercial value
Keyword tools: Baidu index, Baidu marketing background recommendations, related searches, search suggestions
Website structure
Clear navigation
Recommended content layout for navigation
Web page optimization
Page keywords
Page theme
Page description
Keyword settings
Page relevance
Page update
Content quality
Typesetting optimization
Access speed
External link optimization
External links: Import links to your own website from other websites. Users can obtain rich website content through external links. Index spiders can also enter corporate websites through external links to crawl information.
High quality external links
Websites with large traffic, high visibility, and frequent updates
Websites related to or complementary to your topic
Websites with high quality content
Websites that are on the first three pages of search results for your keywords
SEO tools
Webmaster Home, 51 Webmaster Network
Baidu Index, Baidu Chart
Keyword Assistant, Optimization Wizard
Search results optimization
Key words
according to business purpose
According to user habits
by conversion value
According to optimization difficulty
Floor platform
Official website reference website SEO
We media platform
Baidu Baijia
Sohu account
NetEase account
Penguin
Bilibili
little red book
Know almost
media platform
News websites: Sina, Tencent, Sohu, People's Daily Online, Xinhuanet, etc.
Home portals: Tencent Home, Sina Leju, NetEase Home, Pacific Home, etc.
Business platform
Industry portals: China Building Materials Network, China Doors and Windows Network, Jiuzheng Building Materials Network, Home Online (Huiya)
E-commerce platforms: JD.com, Tmall, iBuy, Alibaba
Franchise networks: All the Way Business Opportunities Network, Franchise Star, Building Materials Franchise Network, etc.
Q&A platform
Know almost
Baidu knows
360 Q&A
Sogou Q&A
Qijia.com decoration Q&A
other
Encyclopedia, pictures, libraries, maps, post bars, forums, communities, etc.
content
Keyword relevance
Keywords in the topic
Summary/description with keywords
Chapters have subtitles with keywords
The density of keywords in the text is 2%-8%
Pictures related to keywords
The copy in the picture has keywords
Content quality
The writing is logical, the sentences are smooth, and there are no typos.
Beautiful format, easy for users to read
Output new viewpoints and innovative content
Original and first-released content that has not been included on other platforms, or has a low duplication rate with content on the same topic online.
High-definition pictures with high correlation between pictures and text
customer feedback
Graphics and text
Clicks
Bounce Rate
length of stay
Interaction rate: messages, comments, forwarding
video
Play volume
Completion rate
Follow, like, comment, forward
Search Lenovo
Search drop down box
When the user enters a keyword, the input box will automatically feedback 8-10 keywords. The appearance of these keywords will affect the keywords finally selected by the user, thus affecting the final index words.
By counting the number of searches, keywords with higher frequency are combined and sorted to appear in the feedback drop-down box.
Optimization method: brush search data,
Optimization Tool: SEO Manager
Search for relevant recommendation mechanisms on the right
Highly related to index words
High search index
An encyclopedia entry has been created and the entry has been viewed many times
High value news content
There is Baidu map
Official website registration, high brand search ranking
Paid promotion
Definition: Paying fees to search engine platforms to improve rankings or increase the exposure and clicks of information in order to obtain more user visits, thereby achieving marketing purposes
Classification
cooperation method
bidding ads
contract advertising
Display mode
Brand advertising: brand area, brand watch, open screen advertising, multi-screen advertising, etc.
Keyword bidding ranking
Information Flow
big picture
Three pictures
video
Billing method
Pay by impression ocpm
Pay per click ocpc
Pay per conversion ocpa
Marketing platform
search engine
Baidu Marketing Platform
360 eye-catching effect platform
Sogou Intelligent Marketing Platform
Electronic business platform
Taobao Express
Alibaba.com sales treasure
JD Express
Account setup
Account opening
Keyword promotion account construction
Promotion plan level settings
Plan promotion budget
keyword exclusion
Promotion period and area
Promotion unit level settings
Keyword addition
Add high-quality sub-keywords
Add keywords that match buyers’ search habits
Keyword matching mode settings
Precise long tail words
traffic short tail words
Keywords with no search volume
keyword bidding
word itself bid
Bid based on time
Bid based on geography
Keyword bulk bidding
Creative level settings
Creative management
Advertising title planning
Ad description content
Information flow promotion account establishment
Landing page planning and design
Account optimization
Account analysis ideas and methods
Account promotion data analysis
Account promotion effect optimization