On-demand crowdsourcing

remote crowdsourcing

Data Security

resident worker

Customer internal resources

Text elements are the main body of website content communication

Graphics attract attention more easily

graphic elements

Main image and background

According to the principle of effective viewing area, the design width is always 20 pixels narrower than the actual size of the display screen, leaving space for the scroll bar.

Adapt to the psychological and physiological characteristics of people's visual flow, thereby determining the relationship and order between various visual elements.

The distance, position, area, etc. between various visual styling elements should be studied during design.

The visual process is natural, reasonable and smooth. The positions, gaps, and sizes of various information elements maintain a certain sense of rhythm and beauty.

①. Balance principle: Pay attention to the balance between the top, bottom, left and right of the screen, and do not accumulate data. Overcrowded display will cause visual fatigue and reception errors.

②. Unification principle: All objects, windows, buttons, menus, etc. on the screen are processed consistently.

③. Economic principle: while providing sufficient information, we should also pay attention to conciseness and clarity.

④. Sequence principle: The order in which objects are displayed needs to be arranged. The information is clearly prioritized.

⑤. Symmetry principle: The screen should be symmetrical, and the display commands, dialogues and prompts should be as symmetrical and standardized as possible in the design of an application system.

Does the domain name have any dark history?

Domain name authority

Domain name registration time, the longer the domain name whois registration time, the better

Whether the domain name is blocked, for example, the .tk domain name is not crawled by search engines

Domain name expiration time

Whether there is more duplication and the strength of the website with the same name

Is it easily searchable by users?

Find keyword variation patterns

Keyword expansion tool

keyword optimization

First-level, second-level, third-level...directory positioning

The structure is clear and concise, such as a tree structure

spider crawling

Algorithm sorting - each algorithm upgrade will eliminate spam websites and bring new rules

index

It is to help search engines search better, not to deceive search engines.

The responsibility of search engines should be to better improve their crawling capabilities and point out spam sites, rather than deceiving users and blackmailing webmasters by naming Baidu.

included

Ranking

flow

Convert

Repeat the above

Use absolute links for anchor text

Appears on the article page, not used on other pages

Diversity

content relevance

gradual increase

Link to authoritative sites

Links with the same anchor text should be consistent

Links to High PageRank Websites

Links to edu gov websites

Links to high-quality websites in the same industry

If you have sufficient funds, you may wish to purchase links at a high price

Appropriate and reasonable soft articles that do not affect the experience - do not put external links in places where the soft articles focus

The weight of the forum URL signature has been reduced

The spread of social media SNS

hao123, 360 navigation

directory search engine

Prepare account opening information

Registration application

Information review (within 3 working days)

Account

Promotion Plan

Promotion unit

Easy to set budget

Easy to view data reports

Easily manage keyword bids

Make it easy to write creative ideas based on keywords

No less than 2 promotion plans in each account

There should be no more than 30 keywords in each promotion unit

There should be at least 2 creative ideas related to keywords in each promotion unit

Content displayed in bidding ads: keywords, creatives and URLs

Keyword collection

creative production

URL preparation

Create a new promotion plan

Create a new promotion unit

Add keywords and ideas

Other account setting operations

Promotion effectiveness evaluation

Interpret and analyze data reports

Account promotion optimization

Reduce cognitive costs. Users can understand it at a glance without explanation.

Reduce communication costs, easy to write and read, not too long

Occupy users’ minds, industry fields or product bindings

Emphasis on target users and positioned relevant groups

Highlight functional value Function and value of content products

Show the brand connotation. Express the brand’s tone and connotation with a special name.

Keep the name as short as possible

Use company name and product name directly

Use account name

Use characters

Use brand LOGO

Simple style

Bright color

key name

See clearly

Method 1: Emphasize the functional value of the account so that users can understand what services can be provided at a glance

Method 2: Emphasize the service form of the content and inform users of what forms of services they can obtain after paying attention.

Method three: Emphasize industry influence and authority, and inform users to pay attention to their own correctness in the field of human data annotation.

Method 4: Emphasize the professionalism of the content and prove the professionalism of the content to users

Method 5: Emphasize mission, vision, values ​​and concepts

Easy to understand and easy to spread

Can help users make decisions

An automatic reply is the first real interaction with the user

Need to seize the opportunity to have more relationships with users

welcome copy

Self introduction

Guide users to participate

Keep it as short as possible to reduce the user’s reading pressure.

The article is long and needs to be divided into paragraphs

Don’t use URLs, use hyperlinks

Content entry

Service entrance

Contact portal

Other entrances

The menu bar should regularly optimize its form and update its content.

The form doesn’t need to be too fancy, solving the problem is more important

Ensure continuous provision of high-quality content that has user value and meets user expectations

Content positioning: what to post

Content output: how much to publish

Content format: How to send

Content source: Who provides

Content tone: personification

Industry knowledge popularization

Actual case sharing

news

product service

Mining content positioning keywords

Focus on user needs and pain points

Taking advantage of hot spots

Keep up with peers

Learn from popular models

Hold a topic selection meeting

Whether the selected topic covers a large enough population?

Is the angle of topic selection sufficient? There are pain points

Has the topic been over-consumed?

The topic selection should keep up with the hot topics

Topic selection should focus on the pain points of the industry

The perspective of topic selection should be differentiated

Provide new knowledge

Large amount of information and high information density

Strong logic and excellent arguments

easy to understand

It is a cost-effective source of content

Obtain high-quality, high-value and high-traffic content at a lower cost

Keep attention on high-quality content source accounts

Keep an eye on high-quality friend circles

Keep following the whitelist group of high-quality accounts

Keep paying attention and reprint the large number, and use your strength to exert your strength

paragraphs clear

Neat and orderly

Strong sense of logic

Give users psychological hints with excellent content

Tastefully formatted content won’t be too bad

Reading volume only represents the opening rate, not the completion rate

Continuously stabilize high-standard layout style and shape brand image

Long articles are divided into four or five modules and summarized through subtitles.

The segmented format of three to four lines and one paragraph is the most comfortable

It is best not to exceed 8 lines of text in a paragraph

font

Font size

Text color matching

Highlights

Brand name/personal IP industry/product to name

Select options related to scheduled content

After registering the account, you need to complete personal information and identity authentication.

Xiaohongshu will automatically compress the video definition

Compression software that does not reduce image quality can be used