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Product launch process
New product launch process, new project promotion, including market research, Feasibility Analysis, Project establishment, etc.
Edited at 2023-11-28 11:23:26- bacteria
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Product launch process
- bacteria
This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
- Plant asexual reproduction
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
- Reproductive development of animals
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
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- Outline
Product launch process
market research
1. Research and analysis of internal and external environments
SWOT
2. Research and analysis methods (Porter’s five forces model)
1. The competitiveness of existing competitors in the same industry
2. The ability of potential competitors to enter
3. Substitutability of substitutes
4. Bargaining power of suppliers
5. Buyer’s bargaining power
3. Research steps
S1 Clarify research goals (find opportunities, establish product type direction)
S2 Analyze the determinants related to the goal and clarify the research direction
S3 Analyze the research direction, form a research plan and execute it (supply side demand side)
S4 Integrate research information and form conclusions based on research objectives
S5 New product concept is born (product definition, target users, technology implementation, etc.)
Feasibility Analysis
1. Project background and product concept
1. Project background and market trend analysis
2. Market research results
3. Product concept
1) What is the product? How to develop and produce products? How to standardize?
2) What is the core competitiveness of the product? (Advantages and disadvantages)
3) What is the sales target?
2. Market strategy
1. Target market
1) Who are the target customers?
2) Where are the customers? (How to reach?)
3) How big is the market size?
2. Pricing
1) Competitor situation
2) Internal product structure
3. Promotion and promotion plan
1) Online
2) Offline
3. Financial budget
1. Invest in budget
1) R&D investment (people, money, equipment, materials, etc.)
2) Operational investment (people, money, equipment, materials, etc.)
3) Market investment (promotion activities, etc.)
4) Raw material input
5) Others
2. Expected operating income
3. Break-even analysis
4. Other necessary financial data
4. Raw material supply risk analysis
5. Other risk analysis
1. Influence of national policies
2. Influence of natural factors
3. Influence of other uncontrollable factors
Project establishment
1. Clarify the project leader
2. Identify project team members
3. Clarify project operation management rules
Product development
1. Product R&D Plan
2. Product research and development
3. Product R&D Report
1. R&D background/purpose/idea/process
2. Product description
1) Product full name, product concept, product size/flavor, product innovation points
2) Suggestions on packaging and sales of finished products
3) Pictures of finished products
3. Cost-profit analysis
4. Pricing suggestions
5. R&D investment budget and final accounts
6. Analysis of internal and external related products (complementary and substitute relationships)
7. Production technology and process
8. Standardization suggestions
9. Storage conditions of raw materials and finished products
10. Production raw material requirements
11. Production equipment technical parameter requirements, employee operation and maintenance requirements
12. Other necessary information
Product testing period
1. Test plan
What are the criteria for product testing to pass?
How long is the product testing cycle?
Test store selection during test period
2. Test execution
3. Test result report
1. Sales data
1) Daily passenger flow? Number of people promoted per day? Sales volume?
2) Has the test goal been achieved?
2. Target customer group
who is it? What are the characteristics? Market size?
3. Customer research
1) Why buy?
2) Why not buy it?
4. Products
Quality/taste summary and improvement suggestions
5. Personnel management
1) How easy it is to standardize product operation
2) Key points in the execution of promotion skills
6. Is it necessary to extend the test time?
4. The training department completed the store inspection training
5. Cost-profit analysis (amount of waste)
1. Handle work between the R&D Department and the Training Department; 2. What are the criteria for judging the effectiveness of the work results of the R&D department?
Product inspection period
1. Plan for the inspection period
What are the standards for product inspection and qualification?
How long is the product inspection cycle?
Inspect store selection during the inspection period
2. Inspection and execution
3. Report on inspection results
1. Sales data
1) Daily passenger flow? Number of people promoted per day? Sales volume?
2) Have the inspection objectives been achieved?
2. Target customer group
who is it? What are the characteristics? Market size?
3. Customer research
1) Why buy?
2) Why not buy it?
4. Products
Quality/taste summary and improvement suggestions
5. Personnel management
1) How easy it is to standardize product operation
2) Key points in the execution of promotion skills
6. Is it necessary to extend the inspection period?
7. Formal listing plan
4. (Planning) Planning of listing promotion activities and completing relevant execution training
5. The training department completes the training
6. Cost-profit analysis (amount of waste)
1. Handle work between the training department and the operations department; 2. What are the criteria for judging the effectiveness of the training department’s work results?
Product officially launched
Product fixed period
1. Tracking sales target achievement
2. Continue to pay attention to and improve product quality/taste
3. Regular accounting of costs and profits
4. Focus on and improve employee thinking and execution
5. Others
Evaluate products regularly
1. Implement delisting standard scoring every month
2. Improve or remove unqualified products from the shelves
3. Others