A set of guidelines developed to achieve the strategic objectives of a distribution channel

Maximize the synergy between channel and product strategies, price strategies and promotion strategies to create competitive advantages in the channel value chain and lay the foundation for enterprises to establish lasting advantages.

1⃣️ Provide coordination with other parts of the marketing qualification strategy to achieve greater market benefits

2⃣️ Take the effective combination of product and market as the test standard, otherwise it will have the opposite effect

3⃣️Has greater potential for enterprises to establish competitive advantages

4⃣️ Enable enterprises to allocate resources on a larger scale

5⃣️Is an important manifestation of the company’s strategy of attaching importance to distribution channels (the strategic relationship between Procter & Gamble and Wal-Mart)

Channel length

Channel width

Channel breadth

channel system

Design distribution channels

Choose distribution channel

Manage channel members

Evaluate and change channel members

1 Develop overall corporate strategy

2 Develop a marketing strategy

3 Perform SWOT analysis

4. Set distribution channel goals

5. Develop specific channel strategies

6Analyze the economics of channel decision-making

7Analyze feasibility and adaptability

1 Analysis channel design should focus on consumer needs

2Details of service requirements

Seafood-short channel

Daily necessities-long channel

Large machinery and equipment-short channels

Introduction period

growth period

mature stage

Recession

"Push-Pull Strategy"