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Douyin operation mind map
This is a mind map about Douyin operations, including product selection methods, store opening methods, product selection skills, etc. I hope it will be helpful to you!
Edited at 2023-11-17 17:06:40- bacteria
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Douyin operation mind map
- bacteria
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- Outline
Guanguan Doudian’s full operation strategy
Product selection method
Search product selection tips
Industry search terms
Search Category Select the category you want to make
Click on the popularity index to find big words
Click on search term details Click - Transaction conversion rate Transaction index
Search keywords will come out. What kind of words can be used to select products?
Related product index: less than 10,000 and other categories less than 5,000
We found words that match our selection
Copy it and go to Douyin Mall to choose one.
Sales volume selection: between 30-500
Check to see if there are any continuous reviews in the past 3-7 days.
Or there are more than five reviews in one day
If the product meets the standards, directly take a screenshot and go to 1688 Pinduoduo and other platforms to get the product.
Explain that this word has a lot of recent traffic and little competition. Note: Just choose 2-3 products for each word.
Peer interception selection:
The strongest product selection. Although it is very X, it is very strong. According to this product selection method, traffic will definitely increase within two days.
E-commerce Compass Market Product List Choose the category you want to do
Choose off-brand
Choose an individual store instead of a flagship store, a specialty store, or a factory store
There are more than 200 products on sale, all of which are your dear peers.
Scan the QR code directly to enter his store
Find the products he has sold recently and is currently placing orders for.
Then put this product through fission and produce 5-8 pieces.
Put it on the shelves in your store. The exposed price should be 1-2 yuan lower, and you will be guaranteed to place an order when it is put on the shelves.
These products are all products that your peers have tested for you, products that are in the process of placing orders, products that are ready to take off, and products with potential.
Spend 1-2 hours every day making product selections
Product selection determines the country, life and death. Product selection is the basis of all promotions.
Top grade
Pricing:
300% on the shelves, three times the price, at least two times the price
Triple listing will allow us to have more space for operations in the future, including discounts, coupons, and event weighting.
In order to reflect the value of our products
Optimize links
Ideas for combining original titles:
According to your product attributes, group the hot search titles with ten words.
The ten words placed in front of your title have the highest weight.
What details should you pay attention to in your title: The 30-word title must be filled out
Do not include brands, celebrity models, or banned words or similar words in your title.
Universal title formula: brand words, category words, selling point core words, hot search attribute words, drop-down box words, long-tail words, unpopular words
The order in which the main picture and pictures are placed:
The first picture: the main picture. Put a picture that attracts clicks. It can be a little bit of marketing, but it must be high-definition, clean, and textured. It should not have psoriasis (your text must not be red or yellow).
The second picture is a scene diagram, which is where the product usually appears.
The third picture: It is a selling point picture. It is what is the selling point of your product. Enlarge it and detail the picture.
The fourth picture: Differentiation chart reflects the difference between your product and your peers.
The fifth picture: After-sales and guarantee picture. You are free for seven days or you have freight insurance. Dispel the customer's concerns and let him place an order immediately.
How to start a store
Dynamic sales plan (150 items)
The first stage (getting points, pulling points, leaving the village)
1: Qianchuan will place 50-200 orders first.
2: Welfare products are distributed, and the village is divided, and the points are completed at the same time.
Go to 1688 Pinduoduo and wait to find a merchant that can connect with Ding Guanjia. The merchant will put 10-20 welfare products (with a favorable rating of more than 95%) on your store. Set the front-end display price to 3 yuan.
Note: whether you use it to pull points or use it to pull points, the minimum transaction amount must not be less than 2 yuan.
Operation details: Inventory setting of 100-500 orders. Be sure to go to Henan, Shandong, and Fujian. Avoid these areas. Don’t let them place orders. They are professionals in collecting wool and cracking down on counterfeit goods.
Go to the store prevention and control center and turn on advanced prevention and control. Go to the store to set up a direct discount coupon for designated products for new customers, and get a direct discount of 3 yuan. 0.01 Add a two yuan shipping fee, and the final transaction amount reached 2.01 yuan
What is the core reason: If you list these welfare products with too many SKUs, your customers will feel that they have been deceived by you and will not place an order.
Delete all SKUs of these welfare products, leaving only the lowest SKU. Don’t let customers make choices.
The second stage (starting a store, starting a link)
The next day: 30 basic models and flat sales models are put on the shelves.
You can choose 30 items to sell or break even. If you choose to lose a few cents, you must first break zero.
Keng product, make up a 2,000 refund form. If you like the card, Doubao software will generate a QR code to operate. What is the product: refund form, buy today, return tomorrow, no need to ship.
List the cannon fodder link with a price of 199. Find a friend to buy ten orders. Operation details.
Go to the small fish pond first, do the link weight first, and break zero first
The price of 199 is reduced through marketing tools, and the order can be completed during the day.
Wait until 8pm to 11pm, and then call another friend to come over and help you with the trap.
During this period, the platform has heavy traffic and is not easily detected.
Scan the QR code directly to place an order, drag ten, and buy 10 orders 199
The third day
It’s a scam, I’ll pay you a refund of 3,000 yuan, I guess you’ll like it.
Choose 70 items for sales, or just a flat one, but be sure to break zero
List 50 profit models
Cannon fodder link with a listing price of 199
Invite friends to come over and buy 10 orders
Operation details
Go to the small fish pond first, do the link weight first, and break zero first
The price of 199 is reduced through marketing tools, and the order can be completed during the day.
Wait until 8pm to 11pm, and then call another friend to come over and help you with the trap.
During this period, the platform has heavy traffic and is not easily detected.
Scan the QR code directly to place an order, drag ten, and buy 10 orders 199
The fourth day
70 items listed
The specific operation is the same as above
Note: On the fourth day, after the sales are over, go and start limited time purchases and coupons immediately
Double the price, triple the price, 5 yuan
Discount coupons for new customers in the store: Surprise coupons 5-4 10-6 20-8 30-10 50-12 70-18 50 cards each Card red Additional quantity: 10%-1
Newcomer gift: 1 yuan if the cost is less than 30 yuan, 3 yuan if the cost is less than 100 yuan, 2 yuan if the cost is more than 100 yuan, 3 yuan
The purpose of issuing coupons: mainly to measure the activity weight and the number of coupons, which can help you quickly activate the first wave of traffic in the store.
Day 2 to Day 4: The main purpose is to promote sales and make up for lost production. GMV allows products to quickly enter the pool and reach the G2 level, and enter the traffic pool for horse racing.
The third stage: Undertake traffic and increase order volume
1: In the next 1-3 days, according to the real-time traffic situation of the store, repurchase and replenishment orders will be carried out to control the conversion rate.
What is the core essence of order replenishment: it has the effect of boosting and accelerating, and the purpose is to trigger traffic support.
1. Our orders must be filled with products that have exposure and clicks, but do not produce real orders.
2. We can place an order every 10 clicks
3. Our click conversion rate should be controlled at 8%-15%
4. In our store, if there is a link that places a real order, you must not fill the order.
5. Then how do we find the link that needs to be filled?
Then we have found the link and search keywords that need to be filled. The next step is to generate a QR code so that your old customers or fish ponds can scan the code to place orders.
Details of order replenishment: The person you find to replenish the order must be within one month and has not been connected to the same WF as you. Do not associate the IP.
Your replenishment order must be shipped, and it must be shipped authentically. Do not send empty packages, but send welfare products.
2: Promote positive reviews, increase store weight and increase store experience points
Product experience points
We used to make welfare products, and we would receive goods one after another in 3-5 days if we made 300-500 sales orders.
We make phone calls, give cash back, and do whatever it takes to get good reviews.
Satisfy 30% of our store’s order volume with a favorable rating
If you meet the above conditions, you will get a score of 90 or so
Logistics experience points:
This proportion is the smallest, but it is the most difficult to control.
The trick is to find reliable marketing resources or points-raising resources.
Advantages: Order same day, same day delivery. Are your collection, sign-in rate, and logistics delivery times satisfactory?
Service experience points
This is the simplest, it doesn’t cost anything, I’ll do it if I have time, I won’t do it if I don’t have time, waste my time friends
3. Create a small hit group
For items issued by the order
To do fission, to do sub-links
Differentiate the title of the main image
Randomly delete details page
The price fluctuates by 0.5 yuan
SKU name slightly changed
But: don’t copy the product directly, do it manually
A popular or small hit product will have 3-5 sub-links
Focus on the popular items in the store, and then put on the shelves similar items, 5-10 similar items, to drive vertical traffic, improve the accuracy of the crowd, and increase the conversion rate.
Day 5 to Day 7:
Mainly do real-time order replenishment, control conversion rate, control for 3 days in a row, the traffic will stabilize.
Continuously promote good reviews, stabilize product points, and increase the base of good reviews. Even if you accidentally get negative reviews in the early stage of opening a store, you will not suffer badly.
In the critical three days, details must be in place, keep an eye on store data, do maintenance, and prepare for an outbreak.
Strictly implement it in place, 200 real orders a day, with profits
Subsequently, real-time adjustments will be made based on the actual situation of the store.
It’s better to practice it once than to hear it a thousand times